flat design illustration of a previous year review regarding a websites seo performance

7 practical seo tips for 2015

7 Practical SEO Tips For 2015

At the start of a new year, our team like to reflect on our achievements and learning experiences from the previous year and make sure that we focus on what works to ensure that we improve our performance and results.

As we didn’t send you a Christmas present this year, we thought that we would give you 7  practical tips for SEO in 2015 instead, which based on our results, are the best strategies to use currently.

Optimize Page Titles

Title tags are important because search engines use these tags to display the page in the results of a particular search.

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself.

Keywords Are Vital But Not Precise

flat design illustration of a previous year review regarding a websites seo performanceIn 2014, Google announced that AdWords, its paid search service, will not work based on exact keyword matches. It would also pick co-varieties of the keyword chosen.

Thus, it is safe to assume that organic search now works along the same lines as well even though this has not been specifically publicized. You don’t need to work about precise keywords anymore.

Now, inbound marketing tactic and inbound marketing tactics will give you the same results thanks to the new targeting strategy adopted by AdWords.

Also, even if someone misspells a keyword, it won’t affect search results negatively.

Use One Keyword or Topic To Optimize Your Site Page

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it.

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced.

In other words, the entire content of the page must be relevant and optimized at the same time. At no point should it seem like you have written it for search engine and not for readers.

Build Natural Links

Inbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you grow and that all the links are only from high quality websites.

Optimize the Image Alt Text

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well.

URL Should be Short and Descriptive

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page.

That is why your URL must be short so that search engines crawl easily. It should also be descriptive and must enable categorization of your website pages according to the targeted keyword and the topic so that it helps your page rank.

Increase Your Website’s Speed

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience.

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave.

Users love everything to be fast and you have no other option but to cater to those preferences. We have a few tips that you can apply to increase speed:

Use Google or HubSpot or any such tool to test the speed of your site.

Solve these issues by reaching experts who will clean your site up for you and the speed will be better automatically.

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow.

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding.

Do you need a helping hand with the SEO on your website? If so then please click the button below to find out how our team at Upload International can help.



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