SEO Update | Panda 4.2 Rollout

Panda 4.2 Unleashed!

Hi, it’s Mark Evans from Upload International SEO company in Dubai with an SEO tip for you today.

So Google have rolled out Panda version 4.2. Last time panda was rolled out was back on the 25th September 2015. The new update was rolled out on the 18th July so if you are a website owner or webmaster you may have already noticed some changes to the rankings of your website(s).

The new Panda update 2015 has affected an approximate 2-3% of all English queries so far.

So what does this mean?

Well, if your website was previously penalised back in September last year it means that you have been given a chance to make the relevant changes to the website to get it back ranking in the search results. This is good news for some and bad news for spammy, low quality websites.

Don’t get me wrong, you must ensure that you maintain good, useful and informative website content to be favoured by the search engine giant (no change here).

If on the other-hand, you are not providing good information to visitors and using spammy, blackhat and backlink techniques then that could cause you some problems. Google have sent out  plenty of signals of what they want and by this point any SEO professional should be using organic SEO as their strategy.

Ok, to round up, your task right now, today, is to review your websites content and ensure it is up to date, relevant and useful to visitors. Avoid engaging in any form of bad SEO strategies and give Google what they want.

If you need to hire our team to manage your websites SEO strategy then be sure to get in contact with us today by clicking on the button below.

This is Mark Evans from Upload International.

Top 8 SEO Tips

Top 8 SEO Tips

SEO has managed to stump many of us but the truth is that you don’t have to be an expert to do it. In fact, there are many SEO tips that you can apply without detailed knowledge of SEO or the budget. You just need to find the time to learn about them and then implement them. Listed below are a few tips that are free and extremely useful:

Content

The core ranking factor of any website is dependant on the content of the site. Relevant content will increase the quality of your website and people will have a great reason to not just visit but also keep coming back for more. Well written content that is relative to your industry on each and every page of your website works like a charm.

Blog

We swear by this tip. We have tried and tested it for you as well. The main thing to remember with the blog is to ensure that it is informative and interesting (and relative to your industry). The target should be the customer and not the search engine. The golden rule is not to just write content for keywords sake.

Like I said, it worked for us and still is. It shouldn’t be done purely as an SEO play, as simply producing content to write a blog that attracts attention. Of course, some businesses may find this tough but every business can come up with several relevant articles to put up. Overtime these will help with indexing and ranking. If you have no time to create your content then outsourcing it maybe a cheaper/faster option. We offer a content creation service that is powerful and fast.

illustration containing the word SEO with targets and arrows scattered around plus hands holding the arrows representing seo tips from an seo company in dubaiThe Visitor Comes First

As I mentioned in the above tips, you should not be obsessed with keywords. Yes, they are important but that doesn’t mean you write content just for the sake of cramming keywords into it. Also, using multiple keywords even where they are not needed will only bring you trouble. You should work towards creating relevant pages that attract readers. Your business and advise is for them, isn’t it?

Get Onto Social Media

Social media is one of the best channels for small businesses to establish themselves online and one of the cheapest options providing it is done well. There are many different social media sites and not all of them may suit your business model. Thus, you can experiment and find the best. Create profiles with accurate information; especially contact details, on all major platforms. Social media presence also helps with search rankings. Again, if you don’t have time to dedicate to your social media then get our help by Clicking Here.

Don’t Fall Trap To Promises from Agencies

Organic ranking comes with zero shortcuts. You have to work towards it. A good SEO agency will never promise you page one ranking. That is simply not always possible.

A good SEO agency will work towards improving your ranking as much as possible. If any agency guarantees page one rank, steer clear of it. Also, as you can see, SEO is quite simple and you don’t really need to hire an agency providing you have the patients and time to dedicate to it.

If you do hire an agency, you must keep a track of what’s going on. If you see quick results you should be very stringent as this could be due to some black hat seo strategy which will get picked up by Google and the other search engines resulting in your site being de-indexed.

Organic SEO takes time to give you leads and deliver results. If you see short-term methods such as aggressive link building, you may feel happy about the results at first but you should know that in the long term, Google will punish you for your shortcuts.

URL Must Be Simple

Visitors should know what the page is about through the URL itself. for example http://uploadinternational.com/top-8-seo-tips/.

Keep An Eye On Competitors

Find out what your competitors are doing to improve their ranking. You can find out their target keywords by going through their websites. This will help give you ideas for articles and an understanding of what is working.

Keyword Planner From Google

If you are short on keyword ideas, you should use Google Keyword Planner for it. It will give you information about keywords and the competition surrounding them. Also, you should be very careful about choosing and using keywords. If you choose too many and use all of them, your content will be stuffed. Visitors and Google, both will dislike this. Select only a couple of keywords and use them naturally, make them informative and flow.

Need more help with your SEO? Don’t have the time to do all of this work?  Need to focus on your business and get someone else to manage your online marketing? Then get help from our team by clicking on the button below.

The SEO Tactic You Probably Didn’t Know

The SEO Tactic You Probably Didn’t Know

As a professional SEO company operating in Dubai we truly understand that search engine rankings are one of the most important factors when it comes to online marketing.

All website and e-commerce owners need to work and rank better than their competitors on the various search engines.

Here at Upload International, we have a special tactic for you that will help you boost your websites search rankings. Bare in mind that this SEO tactic is crucial for any online business that wants to succeed online and if ignored, your rankings could go down to the fourth page or even further below. Research shows that no one checks the fourth page of a search result. In fact, you maybe shocked to learn that very few even check the second page!

This following SEO tip applies for all businesses regardless of whether they are established or are just starting online. Yes, this tactic is not very common and not many even use it but it is a surprising asset.

Here, you must always keep in mind that getting to the first page is just step number one. Step number two is to reach the number one spot and step number three is to stay there.

When you start off with SEO, you should start with research. Research is of two types: keyword research and competition research. While keyword research is commonly done, businesses mostly forget competition research. Both, though, are equally important when it comes to SEO ranking.

Now comes the main question: why should we research? Well, if you don’t research you will come up with the wrong keywords and waste your time on them. You won’t have any search results because no one is looking for the keywords you have targeted. Thus, you must conduct keyword research despite having excellent top-notch content on the website.

Illustration of an seo report with positive statistics and a microscope to the right hand side which represents seo researchStart Researching Keywords

Keyword research requires attention and patience. You must delve into three key areas during this process.

The first area is the right keyword(s) to target. These keywords should be for your homepage and product pages. Therefore your keywords should be relevant to your offer(s). When you do this you will optimize your website based on your products and promotion will be easier.

Here you should keep in mind that the keywords shouldn’t be too broad. If they are broad, people won’t be able to find what they are looking for. As a result, they will spend more time looking for their requirements and that will result in higher bounce rate and lower conversion.

Also, you shouldn’t pick keywords with too much competition. They are very difficult to ace and you may find yourself in a rut because even though the keywords are relevant you won’t be able to make it to the top because there is too much competition.

1. Start Researching Your Competitors

Once you know which keywords you should use you should shift the focus to competitors. The best way to beat them is to know them!

2. Find Out The Keywords Are Your Competitors Using!

Identify the keywords that your competitors are using. After that, check their domain authorities. Moz toolbar is an excellent software program that will help you find all this information out. There are other online tools as well.

3. Analyse Your Competitions Websites

Visit your competitors’ website and navigate through the entire site. Jot down points such as how user friendly the site is, how quick it is, how the product description is, how the content is, and so on. Don’t forget the setup – this is very important in e-commerce websites. Where are the top-rated products? Where are the recently viewed products?

This information will help you gather your own thoughts and start applying the best strategies for your business. Many beginners tend to copy their established competitors in a bid to attract customers. However, complete duplication is not advisable.

How Is Your Website Different?

Once you conduct your research you should go through your own website and analyse it. You will understand how it differs and how you should change it in order to make it better.

Maybe you don’t have a blog? May be the product descriptions could be better? Such detailing will definitely help you with your site and ultimately, your websites rankings.

If you would like our team to help your business get found online then click here to view our seo services available in Dubai and the rest of the world.

How to achieve better on-page search engine optimization

How to achieve better on-page search engine optimization

From choosing the right keywords to strategically placing them in our content to looking at advanced practices for the same, we want to optimize our content in the best possible manner so as to ensure established presence over the Internet and boost your SEO investments.

Some means may be extremely difficult and advanced but that doesn’t mean we avoid them just because we don’t understand them. On-page optimization can be achieved in quite a few simple steps as well, which are straight forward and can be made easy to understand. In today’s following blog post I will explain the simple approach to optomizing your website ready to get more traffic.

illustration of on-page website optimization ready for SEO campaignsKeyword Research

To start off with, you must focus on the keywords that you are targeting and that are RELEVANT (I can’t stress that enough). Of course, according to recent algorithm changes, individual keywords may not be as helpful as they previously were but even now, you must create a base with keyword research itself.

When you do this, you will have a clear idea about your target customers. You will also be more aware of the competition you will be facing and have to win the race for those particular keywords. With this knowledge you will be able to structure your plans and shortlist popular keywords with stiff but beatable competition. Your main objective will be to find keywords that people think, speak, and type on Google or any other search engine in a natural way.

Topic and Theme Research

Once you have narrowed down your keywords, then you must start researching topics. Instead of focusing on every individual keyword, you must focus on a theme based on the shortlisted keywords. Check the secondary keywords and then think of what people may search for in relation to them. Now, depending on this research you can form supporting phrases around which your content will start taking shape.

While writing content, you must remember that quality is paramount. Your content must be relevant to your audience in that it answers questions that they usually have. Your content should deserve the top spot in the search engine, which means it should answer the frequently asked questions. Only when the search engine realizes that your content is good enough will it rank you accordingly. Another factor here is user experience. Users must want to come back to your website for more information.

Keep It Natural

The language you use must be natural and it must flow with the topic. In other words, no information must seem forced, just because you must use a particular keyword in the content. To ensure this, you should be flexible during keyword research. Identify different ways in which searchers may look for the topic in question. All the important content must be in the main sections of your website. Important content must never be in the sidebar or the footers because not many will even bother about these sections. Search engines can never be tricked with JavaScript or CSS tricks. Keep it simple and strategic for it to work in your favour.

Your content must also have appropriate backbone and structure, which means that it should include tables, lists, paragraphs, and headers. This will help search engines identify your targeting strategy because it provides clarity.

It is needless to say that good grammar, spelling, organization, and citing sources is an absolute must. Neglecting any of these can land you in trouble. Also, plagiarism must be avoided at all costs.

We do not need advanced tricks or a super computer for on-page optimization. It is simple and easy as long as you are strategic and patient.

Need help with your websites seo in Dubai?  If so then Click Here to see how we can help.