3 New SEO News Stories – April 2016

seo dubai news image

3 New SEO News Stories – April 2016

It’s been an interesting month so far with plenty of activity, rumours and potential Google algorithm changes in the pipeline. Here are the top 3 SEO news stories that we think you should know about.

Images appearing in Googles March update?

Depending on where you are located, you may have noticed some thumbnail images appearing in the Google search results recently.

Speculation in the SEO forums believe that Google could well be testing a new update in the pipeline that focuses on images.

Possible March update from Google

March 2016 saw some huge ripples in the SERPS (search result pages). Many website owners and SEO experts saw some substantial movements, some positive and some negative.

Without any official announcement from Google this could well have been a Google update. Watch this space!

Image filters added to the Google image search

If you head on over to Googles image search then you may well find some nice new addition to their search filters.

They have provided a helpful colour pallet in the form of buttons that allows the user to sort images by a specific colour.

Image of the new Google image filter buttons

Google users have previously been able to do this (see image below) but not in as much detail as they can now.

Check out Brian Edwards PMG who have posted some excellent information in regards to this update.

screenshot of Googles previous image filter pallet that could help your seo.

What you should take away from this…

Well the answer is pretty clear, using high quality images that are correctly named and have descriptive alt text to them is a must.

As web design becomes more advanced with regards to appearance and design less text is used and for this reason images should be optimized in the correct manner for SEO.

Focus should always be on the end user of the website and not on SEO.

As we have said before, give Google’s users what they want and you shall be rewarded.

SEO NEWS: “Near Me” Searches Have Doubled

SEO NEWS: “Near Me” Searches Have Doubled This Year According to Google.

Searches in Google that have a location note like “nearby” have doubled in the last 12 months. The majority of these types of searches have been conducted on a mobile device (80%).

Take a look for yourself by searching in Google for a restaurant or hair salon on your mobile phone and you should notice the “nearby” or “near me” option appear.

This data was released in March 2015 this year by Google. Now buttons appear to help users get directions to the local businesses that they are searching for and making the whole Google experience more useful than ever before.

Also, according to Google’s Chief business officer Omid Kordestani, we maybe seeing a buy button appearing soon for certain ads.

What does this all mean for local businesses and local seo? Well it is imperative that any local business with a website now focuses on ensuring their website is mobile friendly and provides a great customer experience.

If you need help creating a mobile version of your website then be sure to contact us by clicking here.

Does SEO in Dubai follow the same SEO principles as everywhere else?

Does SEO in Dubai follow the same SEO principles as everywhere else?

Just thought that I would post this today, as it’s been on my mind the last few days and I feel that it will provide some answers.

Last week I met with one of my clients who asked me if seo in Dubai was the same as anywhere else. I looked at her for a moment whilst I processed the question before providing my answer. Her question did make me think.

Now I need to straighten out something, SEO is the same in all countries providing potential visitors are searching for the keywords in that countries native language or in English.

flat design illustration of seo in dubaiLet me explain, for example, in Dubai, there is a mixture of languages such as Arabic, English, Pilipino and Hindi. If you have a website that has English on it then it should be optimized for English search phrases and keywords.

From my research I have conducted for my local seo clients in Dubai, I can safely say that there are more searches conducted in English as apposed to any other language.

Many websites in Dubai mainly contain English as their chosen ‘default’ language so to find these websites, the general public enters English terms and business names to find them. Now don’t get me wrong, there are many Arabic websites in the UAE too which is great and are targeting their Arabic customers.

So to quickly recap, when researching and working on an SEO campaign it is important to ensure tht you are optimising your website for your ideal customers. Your target keywords should be in the same language to which your website is built upon.

If you are a business owner reading this and would like to learn more on how we maybe able to help you increase your websites visibility in the search engines then please click here for more information on our seo service.

5 Ways To Increase Your Local SEO Rankings

5 Ways To Increase Your Local SEO Rankings

Over the past I have personally seen many businesses struggle and fail to rank their websites due to them or a their SEO company miss the basic foundations of local seo. Below are 5 ways to increase your local seo rankings and provide you with the best possible chance to get your business discovered on the search engine results.

Google my business

Submitting your business to Google is one of the very first steps that you should take to help increase your websites local rankings. Visit Google My Business and provide Google with as much information about your business. Provide details such as exact location, address details, contact numbers, website URL, the industry you are in and opening times.

Once you have provided Google with this information, you will then be asked to verify the information. Depending on your Industry, Google will offer to send out a postcard, phone call or an SMS with a verification code. This verification code is usually delivered within 1-2 weeks. If you have not received anything within this time period then contact them by clicking here.

Essentially what you are doing here is telling Google that you are a reputable business with a business premises and allowing them to deliver full information regarding your business to local visitors searching for keywords that related to your industry or service.

Relevant on page content

Over the years, I have spoken to various businesses that wish to appear high on the search results. I would say that 80% of these clients have websites don’t have enough relevant content relating to their service or industry and are not therefor ready to engage into an SEO campaign.

Let’s look at the following example:

If you were a lawyer firm in Dubai that specialise in business law then within your pages content you would mention that you are not just a a lawyer based in Dubai. Rather, you should announce that you are a business lawyer based in Dubai.

Example:

Joe Blogs is a professional business lawyer based in Dubai.

You can even go as far as to narrow the result you deliver by adding in a specific location such as:

Joe Blogs is a professional business lawyer based in Downtown Dubai.

Now when a visitor searches for the term ‘business lawyer downtown Dubai’ in Google, depending on the current competition for this key phrase, your website will be more likely to appear first on the search engine page results.

If you struggle with creating relevant content for your website then hiring a professional web content creator would be a good idea.

Add your business to local business directories

Google’s job is to provide the most relevant and best results for their customers. By adding your business to online directories such as Yellow Pages will provide an indication that you are who you say you are and confirm what services you offer.

A good rule of thumb is not to over do this and only submit your business details to reputable directories.

Collect great links

Links have always been the #1 way of ranking a website in the SERP’s (search engine results pages) until recently.  Due to many web masters and spammers manipulating links this method of SEO has resulted in Google altering their algorithm to combat and remove these websites from the search results.

Now, collecting links may sound simple in theory however it can be quite challenging. Google count’s links from established websites that have what we call in the industry as ‘Page Rank’, to be quality links. Sites, which carry the domain .gov, carry very PR (Page Rank) and only offer links to outside websites that have extremely high quality information and content. It is unlikely that a pet shop in Dubai would get a link from a .gov website. Hiring a professional SEO company in Dubai would be a wise decision rather than carrying out a link building strategy by yourself.

google review page exampleGet reviews

Getting great natural, individual reviews for your business online is a strong indication to Google and will help your website rise on the SERP’s.

Once you have submitted your business to Google a good method to help get reviews is to ask your customers to review your business by sending them the link via email them to your business review page on Google after you have delivered your service or product.

Top 8 SEO Tips

Top 8 SEO Tips

SEO has managed to stump many of us but the truth is that you don’t have to be an expert to do it. In fact, there are many SEO tips that you can apply without detailed knowledge of SEO or the budget. You just need to find the time to learn about them and then implement them. Listed below are a few tips that are free and extremely useful:

Content

The core ranking factor of any website is dependant on the content of the site. Relevant content will increase the quality of your website and people will have a great reason to not just visit but also keep coming back for more. Well written content that is relative to your industry on each and every page of your website works like a charm.

Blog

We swear by this tip. We have tried and tested it for you as well. The main thing to remember with the blog is to ensure that it is informative and interesting (and relative to your industry). The target should be the customer and not the search engine. The golden rule is not to just write content for keywords sake.

Like I said, it worked for us and still is. It shouldn’t be done purely as an SEO play, as simply producing content to write a blog that attracts attention. Of course, some businesses may find this tough but every business can come up with several relevant articles to put up. Overtime these will help with indexing and ranking. If you have no time to create your content then outsourcing it maybe a cheaper/faster option. We offer a content creation service that is powerful and fast.

illustration containing the word SEO with targets and arrows scattered around plus hands holding the arrows representing seo tips from an seo company in dubaiThe Visitor Comes First

As I mentioned in the above tips, you should not be obsessed with keywords. Yes, they are important but that doesn’t mean you write content just for the sake of cramming keywords into it. Also, using multiple keywords even where they are not needed will only bring you trouble. You should work towards creating relevant pages that attract readers. Your business and advise is for them, isn’t it?

Get Onto Social Media

Social media is one of the best channels for small businesses to establish themselves online and one of the cheapest options providing it is done well. There are many different social media sites and not all of them may suit your business model. Thus, you can experiment and find the best. Create profiles with accurate information; especially contact details, on all major platforms. Social media presence also helps with search rankings. Again, if you don’t have time to dedicate to your social media then get our help by Clicking Here.

Don’t Fall Trap To Promises from Agencies

Organic ranking comes with zero shortcuts. You have to work towards it. A good SEO agency will never promise you page one ranking. That is simply not always possible.

A good SEO agency will work towards improving your ranking as much as possible. If any agency guarantees page one rank, steer clear of it. Also, as you can see, SEO is quite simple and you don’t really need to hire an agency providing you have the patients and time to dedicate to it.

If you do hire an agency, you must keep a track of what’s going on. If you see quick results you should be very stringent as this could be due to some black hat seo strategy which will get picked up by Google and the other search engines resulting in your site being de-indexed.

Organic SEO takes time to give you leads and deliver results. If you see short-term methods such as aggressive link building, you may feel happy about the results at first but you should know that in the long term, Google will punish you for your shortcuts.

URL Must Be Simple

Visitors should know what the page is about through the URL itself. for example http://uploadinternational.com/top-8-seo-tips/.

Keep An Eye On Competitors

Find out what your competitors are doing to improve their ranking. You can find out their target keywords by going through their websites. This will help give you ideas for articles and an understanding of what is working.

Keyword Planner From Google

If you are short on keyword ideas, you should use Google Keyword Planner for it. It will give you information about keywords and the competition surrounding them. Also, you should be very careful about choosing and using keywords. If you choose too many and use all of them, your content will be stuffed. Visitors and Google, both will dislike this. Select only a couple of keywords and use them naturally, make them informative and flow.

Need more help with your SEO? Don’t have the time to do all of this work?  Need to focus on your business and get someone else to manage your online marketing? Then get help from our team by clicking on the button below.

The SEO Tactic You Probably Didn’t Know

The SEO Tactic You Probably Didn’t Know

As a professional SEO company operating in Dubai we truly understand that search engine rankings are one of the most important factors when it comes to online marketing.

All website and e-commerce owners need to work and rank better than their competitors on the various search engines.

Here at Upload International, we have a special tactic for you that will help you boost your websites search rankings. Bare in mind that this SEO tactic is crucial for any online business that wants to succeed online and if ignored, your rankings could go down to the fourth page or even further below. Research shows that no one checks the fourth page of a search result. In fact, you maybe shocked to learn that very few even check the second page!

This following SEO tip applies for all businesses regardless of whether they are established or are just starting online. Yes, this tactic is not very common and not many even use it but it is a surprising asset.

Here, you must always keep in mind that getting to the first page is just step number one. Step number two is to reach the number one spot and step number three is to stay there.

When you start off with SEO, you should start with research. Research is of two types: keyword research and competition research. While keyword research is commonly done, businesses mostly forget competition research. Both, though, are equally important when it comes to SEO ranking.

Now comes the main question: why should we research? Well, if you don’t research you will come up with the wrong keywords and waste your time on them. You won’t have any search results because no one is looking for the keywords you have targeted. Thus, you must conduct keyword research despite having excellent top-notch content on the website.

Illustration of an seo report with positive statistics and a microscope to the right hand side which represents seo researchStart Researching Keywords

Keyword research requires attention and patience. You must delve into three key areas during this process.

The first area is the right keyword(s) to target. These keywords should be for your homepage and product pages. Therefore your keywords should be relevant to your offer(s). When you do this you will optimize your website based on your products and promotion will be easier.

Here you should keep in mind that the keywords shouldn’t be too broad. If they are broad, people won’t be able to find what they are looking for. As a result, they will spend more time looking for their requirements and that will result in higher bounce rate and lower conversion.

Also, you shouldn’t pick keywords with too much competition. They are very difficult to ace and you may find yourself in a rut because even though the keywords are relevant you won’t be able to make it to the top because there is too much competition.

1. Start Researching Your Competitors

Once you know which keywords you should use you should shift the focus to competitors. The best way to beat them is to know them!

2. Find Out The Keywords Are Your Competitors Using!

Identify the keywords that your competitors are using. After that, check their domain authorities. Moz toolbar is an excellent software program that will help you find all this information out. There are other online tools as well.

3. Analyse Your Competitions Websites

Visit your competitors’ website and navigate through the entire site. Jot down points such as how user friendly the site is, how quick it is, how the product description is, how the content is, and so on. Don’t forget the setup – this is very important in e-commerce websites. Where are the top-rated products? Where are the recently viewed products?

This information will help you gather your own thoughts and start applying the best strategies for your business. Many beginners tend to copy their established competitors in a bid to attract customers. However, complete duplication is not advisable.

How Is Your Website Different?

Once you conduct your research you should go through your own website and analyse it. You will understand how it differs and how you should change it in order to make it better.

Maybe you don’t have a blog? May be the product descriptions could be better? Such detailing will definitely help you with your site and ultimately, your websites rankings.

If you would like our team to help your business get found online then click here to view our seo services available in Dubai and the rest of the world.

Is It Time To Change Your SEO Strategy?

Is It Time To Change Your SEO Strategy?

SEO best practices will change regardless of what you think about the changes. SEO is nothing less than volatile, which is why you shouldn’t get too snug with your current strategy. All search engines including Google are changing and you must evolve with them too, if you want to see success.

On the bright side, the advances in SEO are not overwhelming. You can start working on them easily and readying your business for the future.

The evolution of SEO in 2015

If you want to stay on par with the changes in SEO you should start off by understanding what changes are coming in this field. The most feasible way to do this is to categorise various aspects of SEO and then comparing them with the past. What was acceptable until now? How has it changed? What are search engines looking for now?

Once you get a hang of the new SEO in comparison with the old SEO a number of things will clear up and you will be able to strategize accordingly. A few changes have been listed below:

The SEO mindset

Previously: The entire SEO world revolved around keywords and ultimately getting ranked well on SERPs. Many people gave the methodology of being ranked a miss and thought that didn’t matter as long as you were on page one.

Nowadays: Now, it is important to focus on the quality of your offerings, customer engagement, and the reputation of your brand. You must pay attention to how well your brand is being received online instead of focusing on its rank.

Content approach

Previously: In the past and now, content was important for readers but marketers never followed that rule. They kept the SERP ranking in mind and wrote content full of keywords accordingly. The content was written not for readers but for search engines.

Nowadays: When Google released the Panda algorithm, this mindset changed (it had to). Content must now focus only on the readers, failing which search engines will remove your site from their indexes. You will be ranked based on the relevance of your content and your visitors engagement on the page. The longer the visitor stays on your website the better the content must be.

Link building best methods

Previously: Just like in the case of content, link building was supposed to be relevant. However, marketers chose to ignore that and started concentrating on building as many links as possible that redirected to their website. Forums and directories became very popular due to this.

Nowadays: Google and other search engines will blacklist you if you continue to create irrelevant links. Today, you must earn your links by building relationships with relevant sources. The relevance of every link coming back to your site is checked. Thus, you should be very particular and selective in order to stay in the good books of search engines.

Keyword mentality

Previously: Up until now, one keyword had the entire focus and marketers would work only on that particular keyword.

Nowadays: Now, Google is giving importance to what the searcher is typing. It is the intent of the keyword along with long tail searches that are being given preference. In other words, you should focus on semantic SEO through creativity if you want more traffic and a better rank.

Social media approach

Previously: Since people focused too much on rankings, they never bothered about using social media for brand building. Back then, social media presence was not considered while ranking a website.

Nowadays: Today, SEO and social media almost work hand in hand. Social media is still not considered during ranking but it helps a lot with visibility and audience building. Jeff Bullas, the online marketer, said that 47% Americans swear by Facebook for their business growth. That is why the attitude towards social media has changed significantly today.

What You Should Do

SEO will never be static and neither should you. You should always be aware of the changes and you should evolve your strategies accordingly in order to succeed. To stay on top of this as well as running a business can be an almost near impossible feat which is why you should consider hiring an SEO service to do it for you and remove the strain on your time. Our team are on standby to get your business online fast!

7 practical seo tips for 2015

7 Practical SEO Tips For 2015

At the start of a new year, our team like to reflect on our achievements and learning experiences from the previous year and make sure that we focus on what works to ensure that we improve our performance and results.

As we didn’t send you a Christmas present this year, we thought that we would give you 7  practical tips for SEO in 2015 instead, which based on our results, are the best strategies to use currently.

Optimize Page Titles

Title tags are important because search engines use these tags to display the page in the results of a particular search.

The title tag gives information about the page and while it allows only 55-60 characters, the title tag must be descriptive and compelling enough not just to make search engines rank you well but also to make searchers click to read more. The targeted keyword must preferably be in the beginning itself.

Keywords Are Vital But Not Precise

flat design illustration of a previous year review regarding a websites seo performanceIn 2014, Google announced that AdWords, its paid search service, will not work based on exact keyword matches. It would also pick co-varieties of the keyword chosen.

Thus, it is safe to assume that organic search now works along the same lines as well even though this has not been specifically publicized. You don’t need to work about precise keywords anymore.

Now, inbound marketing tactic and inbound marketing tactics will give you the same results thanks to the new targeting strategy adopted by AdWords.

Also, even if someone misspells a keyword, it won’t affect search results negatively.

Use One Keyword or Topic To Optimize Your Site Page

You cannot get away with keyword “stuffing” anymore but that’s not even the point here. Right now, your focus should be solely on one keyword or one idea and the pages must be optimized according to it.

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced.

In other words, the entire content of the page must be relevant and optimized at the same time. At no point should it seem like you have written it for search engine and not for readers.

Build Natural Links

Inbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you grow and that all the links are only from high quality websites.

Optimize the Image Alt Text

It is not enough to optimize the content on your page. You must also optimize the images. Add keywords to the file name of the image and the image alt text so that the search engines crawl the images as well.

URL Should be Short and Descriptive

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page.

That is why your URL must be short so that search engines crawl easily. It should also be descriptive and must enable categorization of your website pages according to the targeted keyword and the topic so that it helps your page rank.

Increase Your Website’s Speed

It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience.

User experience is in turn a very crucial factor when it comes to ranking a website. Users hate to wait and if you make them do it, they will leave.

Users love everything to be fast and you have no other option but to cater to those preferences. We have a few tips that you can apply to increase speed:

Use Google or HubSpot or any such tool to test the speed of your site.

Solve these issues by reaching experts who will clean your site up for you and the speed will be better automatically.

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow.

Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding.

Do you need a helping hand with the SEO on your website? If so then please click the button below to find out how our team at Upload International can help.

 

 

Web design trends that must go

Web Design trends that must go!

Like fashion, website trends don’t stay forever. They change every now and then, which is why you must know when to let go and choose the latest trends and fads. Technology evolves frequently these days and it is never advisable to get habituated to a particular trend. Based on our experience as a professional web design company in Dubai, We have compiled 5 trends for you here, which you must stop depending on immediately:

Mobile Versions of Websites

Mobile switched sites of websites were very common until recently. Now, everyone wants highly responsive designs because mobile switched sites are not enough for mobile users. Most of the shoppers use mobiles these days and they want an excellent user experience accompanied by complete functionality. That is why it is a good idea to build websites especially for mobiles and to make desktops and laptops secondary. Also, a conceptually integrated site for mobiles will help towards SEO because Google is now encouraging sites that have fully-integrated mobile sites for their users.

newspaper with new trend as the headlineSites With Too Much Text!!!

Story telling on your website is of vital importance but doing so through too much text can work against you. Today, it is all about visual storytelling, which means you should focus your attention on websites graphics. The same holds true for social media marketing. On Facebook, Pinterest, and Twitter, it is the visuals that work in your favour. If your site is more text-based you should ensure you integrate various graphics such as videos and pictures in the content. A combination of good quality content and visuals will definitely help your case.

SEO Copywriting

SEO copywriting has always been important for web design but Google has changed many things now. Seeing the change in search algorithms it is obvious that keyword stuffing in website content and writing content purely based on the keywords will work against you not for you. In fact, you may even be penalized by Google and the other search engines for for doing this. That is why you should write content that focuses on your users/visitors and not on keywords.

Pay-Per-Click

Old school pay-per-click is something that you must beware of. New technology is advanced and helps better targeting. You must let go off the old practices, thus, and adopt these new ones.

Do not depend only on Pay Per Click! Expand your range using product ads, online video, and contextual advertising together.

It is very easy to target your ads today based on geographical areas, interests, age, gender, and many other parameters. You must take full advantage of this and target your ads wisely so that the right audience sees your ads and responds accordingly.

Flat Design

Change is drastically coming when it comes to the visual front of web design because retina display is becoming increasingly common on Apple as well as Android. That is why the resolution of your design must be on par with such displays.

You should bid goodbye to 200 ppi (pixels per inch) now and work on better quality. Alongside, you must forget about gradients and shadows, and simplify designs so that they are cleaner.

Finally…

These design trends no longer work and you must let them go before you fall in trouble. Adopt newer trends and ensure that your business thrives in the online market. Google gives us numerous opportunities to grow. We must just understand and grab them without hesitation.

 

 

Choosing The Right SEO Company In Dubai And Worldwide

Choosing The Right SEO Company In Dubai And Worldwide

Hi it’s Mark Evans here from Upload International web design and SEO company in Dubai. And I’m here today with a daily tip for you.

So today I’m here with some advice for you business owners out-there. There are many bad operators in most markets these days and the SEO industry is no different.

So, beware of:

  • Sales Reps
  • Contracts
  • Guarantees

Choosing The Right SEO Company In Dubai And WorldwideAt Upload International we don’t offer any of these. All our results are proven results from past clients and we give you an estimated timescale on how long you can expect to wait to get on the top of the search engine results.

So if your looking for a reputable search engine optimisation company that has proven results from current and previous clients then look no further at Upload International we can help you.

Click here and one of our team will get in contact with you today.

Thank you so much and see you on the next video.