3 New SEO News Stories – April 2016

seo dubai news image

3 New SEO News Stories – April 2016

It’s been an interesting month so far with plenty of activity, rumours and potential Google algorithm changes in the pipeline. Here are the top 3 SEO news stories that we think you should know about.

Images appearing in Googles March update?

Depending on where you are located, you may have noticed some thumbnail images appearing in the Google search results recently.

Speculation in the SEO forums believe that Google could well be testing a new update in the pipeline that focuses on images.

Possible March update from Google

March 2016 saw some huge ripples in the SERPS (search result pages). Many website owners and SEO experts saw some substantial movements, some positive and some negative.

Without any official announcement from Google this could well have been a Google update. Watch this space!

Image filters added to the Google image search

If you head on over to Googles image search then you may well find some nice new addition to their search filters.

They have provided a helpful colour pallet in the form of buttons that allows the user to sort images by a specific colour.

Image of the new Google image filter buttons

Google users have previously been able to do this (see image below) but not in as much detail as they can now.

Check out Brian Edwards PMG who have posted some excellent information in regards to this update.

screenshot of Googles previous image filter pallet that could help your seo.

What you should take away from this…

Well the answer is pretty clear, using high quality images that are correctly named and have descriptive alt text to them is a must.

As web design becomes more advanced with regards to appearance and design less text is used and for this reason images should be optimized in the correct manner for SEO.

Focus should always be on the end user of the website and not on SEO.

As we have said before, give Google’s users what they want and you shall be rewarded.

3 Original SEO Strategies That Still Work

3 Original SEO Strategies That Still Work

SEO has changed throughout the years and it has become used more and more as a great way to increase business for many businesses.  The web has been swamped with various new SEO strategies and tips that promise a good return on money and time however there are 3 strategies that have not changed since search engine optimization begun.

3-seo-strategies-that-still-work

Useful Content

Google has always highlighted that ‘content is king’ and we are also a firm believer of this (which is one of the reasons that we create useful content for our blog).

When you create content for your website your focus should not only be around the keywords you are using to attract more visits but more focused on the end user… your readers!

Don’t create content for the sake of it, write and design it to be as helpful as possible for the reader.

Keep paragraphs to a minimum. Short but useful paragraphs of information are more powerful and can be easier to digest than paragraphs of fluff.

Your goal should be to answer or solve your readers problem to ensure that they get what they came for.

Your content should be readable and not stuffed with keywords that become irritating after reading over and over again.

Page Title Tags

Regarded as the next most important aspect of good search engine optimization practice.

Not only do well-written title tags tell the search engines what information your web page provides but it is also helpful to readers who are searching for answers.

There are many plugins such as the Yeost SEO plugin for WordPress, that will help auto generate a title tag however I would highly recommend that you write your own.

If you need help with creating a page title then head over to a previous post that we covered this in by clicking here.

Visitor experience

I am afraid that just having great content and a good page title is not enough. When your reader lands on your web page they must be able to navigate through your content and find more answers around the topic they are researching.

A big SEO factor is how long a visitor stays on your page and website. This term is referred to by Google as ‘Bounce Rate’.

A low bounce rate is a good indication that your content and website provides great answers and intriguing content.

Use visual images and video as a way of explaining about the topic in question. Hold them by the hand and guide them to other content that is relevant and interesting.

Need help with your SEO in Dubai? If so then we are here to help you. Click Here or click on the button below to find out more about what we offer:

SEO – How to get started and help your business grow online

SEO – How to get started and help your business grow online

Search engine optimization has the potential to help small, medium and large businesses in Dubai grow and flourish in their industry. Implementing a well planned SEO campaign can help boost your businesses recognition and generate sales where there where none before. Engaging in Local SEO in Dubai is great to get more local business.

seo company in dubai

Debunked is the fact that SEO is expensive. There are many affordable SEO solutions that provide great results (check out our SEO packages here as an example).

If your budget is currently not allowing you to invest in an SEO agency in Dubai then here are some SEO fundamentals that you can apply and start optimizing your website.

On-Page SEO Checks

  • Does your website have easy to use navigation?
  • Check your website available across all web browsers
  • Include unique titles and meta descriptions that include your targeted keywords
  • Bulk out your website with valuable information and content
  • Add a blog to your website that has useful information to help answer visitors common questions
  • Make sure your URL’s contain your keywords phrases and are search engine friendly

Content Marketing

  • If you have created a blog then make sure you are adding content to it on a regular basis but don’t just post for the sake of posting.
  • Add relative content that sends out positive signals to the search engines
    Consider creating videos and upload them to trusted video websites such as Youtube and Vimeo but be sure to include a link back to your website pages

Get quality links

  • Look at guest posting on other industry websites and become an authority in your industry.
    Make sure your links are useful and don’t just take your readers to unrelated pages.
    Social Media
  • Create fan and company pages on Social Media and include links to and from your website
    Make sure that the content you post on Social Media is applicable to your industry and helpful to your audience.
    Post URL’s from your blog or web pages on social media and explain what your reader is getting.
    Get reviews
  • Ask your happy customers to review your service online through their website or on a review site
    Reply to any reviews where applicable and thank them for their honesty and feedback

If you need an SEO expert in Dubai to help you with your local seo campaign then click here.

Basic SEO Tip #1

Basic SEO Tip #1

Each week we will be providing some free advice to our website customers and blog readers in regards to their websites on page SEO and improve their overall website rankings.

seo-company-dubai-seo-tip-number-1

Since we have started providing SEO for local businesses in Dubai and worldwide, we have witnessed some great websites that look amazing however due to the lack of search engine optimization the web developers missed out some basic seo fundamentals.

So we are here to pick up the pieces and give you some absolute gold advise (for free) and give your website an extra push.

This week I want to start at the top (and when I say top I mean TOP).

seo company dubaiPage Title

This may sound obvious to most however as I mentioned earlier, we have personally seen 100’s of websites miss this #1 on page seo procedure.

We work with a lot of local seo clients in Dubai. It still surprises me when clients who have used another SEO agency in Dubai have not received any on-page SEO advice and recommended changes. One of which is the websites page title.

If you want to give your website a better chance of ranking in the search pages then your first port of call is the websites page titles.

The correct structure of the page title should be as follows:

Keyword(s) | Company Name

Or if you are targeting local customers then:

Keyword(s) Location | Company Name

For example, if your business was a dog grooming salon in Dubai then you would use the following page title:

Dog Grooming Dubai | Pooch Paradise

If you where offering this service wordwide then it would simply be:

Dog Grooming | Pooch Paradise

Make sense? Great.

How can you check your websites page titles without being a developer?

We highly recommend SEO Quake which is a free tool that installs on your browsers website extensions. You can get it by visiting http://www.seoquake.com

If you have any questions then please ask us in our comments section below.

Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know

Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know

Local search engine optimization work is an exciting mission with a great reward at the end if actioned correctly.

Local SEO has become a mandatory marketing tool for small-scale, local businesses to become established and get found on the SERP’s (Search Engine Results Pages).

It is seen that local businesses lose out many potential web successes often due to lack of properly optimizing their website for common keyword searches. This loss of opportunities arises due to the confusion of how and what to optimize the website for and where.

If you are struggling to understand how to optimize your website and get a return on your time spent optimizing your site then I highly recommend that you reach for the nearest pen and paper to take notes of the following 5 main elements for local SEO success.

 

NAP (Name, Address of the company, Phone)

NAP is certainly an important aspect that should not be forgotten to add on all the web pages.

When you are implementing on-site SEO tactics, it becomes mandatory to carefully include name, company address and contact number on each page of a website; if you are expecting success from your local SEO program. Maintain a similar format of NAP while adding it on the pages. A good location to place these details is within the footer of the website.

Adding NAP consistently within your company website, allows search engine to easily index the required details to associate with a website in local SERPs. On top of this, adding NAP can also install trust and more importantly help your customers find the best contact method to reach you (not everyone enjoys filling in contact forms).

My Business:

Securing yourself a ‘My Business’ Google listing is an excellent step to optimizing your website to get found by your target customer.

This feature allows companies to appear within several types of Google services such as:

  • Maps
  • Google+
  • Google Search

Setting up this service takes anywhere between 30 – 60 minutes if you are not tech savvy. Remember to provide all details in this listing related to your business to help your new customers contact you.

 

mobile web design dubaiOptimize Your Website For Mobile Devices:

Due to the rapid development of technology in the last decade, many of the population now owns a tablet or a smartphone.

This emerging effect of smart phones has encouraged search engine to ultimately update the algorithm for including mobile optimization in the ranking factor of a website.

This algorithm shows the necessity of having your website optimized for mobile accessibility.

Search engines like the big G are consistently looking to improve their customers online experience and deliver information easily to any device and not just to a desktop computer anymore.

Making your website mobile accessible and optimizing the website in terms of speed and information offers great potential and massive successes for your website.

 

Local Reviews:

Fast becoming a great indication of the quality of the service offered from a local businesses reviews show just what people think of the service or product you are offering.

It goes without saying that you should always keep the customer happy and feel that they have walked away with value.

Many businesses have started to take it upon themselves to email their customers requesting a review and even asking that they place a review at point of sale on a tablet pre-loaded with the review page.

 

Local SEO Link Building:

As much as many say that link building is dead, it is still proving to provide positive results providing it is done properly and appears as naturally as possible.

Carefully balanced links can help build a good quality score for the site they are backlinking to.

Ensure that the links that are being sent to the appropriate, related content at all times and avoid engaging in any link building schemes as these can be highly detrimental in the future.

Avoid overuse of directory listings. A few listings are fine so make sure that you research the quality of the directory website you are placing the listing for your business.

If you need help in getting your website listed with local SEO then don’t be scared to get in contact with our team at Upload International. We are here to help. For more information on this topic then click here.

Panda 4.2 Released | Upload International

SEO Update | Panda 4.2 Rollout

Panda 4.2 Unleashed!

Hi, it’s Mark Evans from Upload International SEO company in Dubai with an SEO tip for you today.

So Google have rolled out Panda version 4.2. Last time panda was rolled out was back on the 25th September 2015. The new update was rolled out on the 18th July so if you are a website owner or webmaster you may have already noticed some changes to the rankings of your website(s).

The new Panda update 2015 has affected an approximate 2-3% of all English queries so far.

So what does this mean?

Well, if your website was previously penalised back in September last year it means that you have been given a chance to make the relevant changes to the website to get it back ranking in the search results. This is good news for some and bad news for spammy, low quality websites.

Don’t get me wrong, you must ensure that you maintain good, useful and informative website content to be favoured by the search engine giant (no change here).

If on the other-hand, you are not providing good information to visitors and using spammy, blackhat and backlink techniques then that could cause you some problems. Google have sent out  plenty of signals of what they want and by this point any SEO professional should be using organic SEO as their strategy.

Ok, to round up, your task right now, today, is to review your websites content and ensure it is up to date, relevant and useful to visitors. Avoid engaging in any form of bad SEO strategies and give Google what they want.

If you need to hire our team to manage your websites SEO strategy then be sure to get in contact with us today by clicking on the button below.

This is Mark Evans from Upload International.

Social Media SEO Tip | Upload International

A Simple Social Media SEO Tip That Will Help In The Long Run

Mark Evans here from Upload International and I’m here today to give you a very quick SEO tip and some advice. I had a customer today who were posting heavily on Facebook and providing great content, really getting people involved but they were missing one thing.  They weren’t including a link back to their website or website pages within the post.

Now, when adding a link to a social media post such as Facebook then simply include the url of your website at the very bottom on a new line so that:

  1. it doesn’t appear spammy
  2. the post is clean and content is clear to read

This will add some extra SEO value (small but worthwhile) and direct potential customers back to your website. It’s simple and fast to action.

From today onwards I recommend that you start practicing this on all your Facebook and social media posts. I hope this helps and look forward to hearing your results very soon.

This is Mark Evans from Upload International.

Are you looking for a professional SEO company in Dubai that get’s results? If so then click here.

SEO NEWS: “Near Me” Searches Have Doubled

SEO NEWS: “Near Me” Searches Have Doubled This Year According to Google.

Searches in Google that have a location note like “nearby” have doubled in the last 12 months. The majority of these types of searches have been conducted on a mobile device (80%).

Take a look for yourself by searching in Google for a restaurant or hair salon on your mobile phone and you should notice the “nearby” or “near me” option appear.

This data was released in March 2015 this year by Google. Now buttons appear to help users get directions to the local businesses that they are searching for and making the whole Google experience more useful than ever before.

Also, according to Google’s Chief business officer Omid Kordestani, we maybe seeing a buy button appearing soon for certain ads.

What does this all mean for local businesses and local seo? Well it is imperative that any local business with a website now focuses on ensuring their website is mobile friendly and provides a great customer experience.

If you need help creating a mobile version of your website then be sure to contact us by clicking here.

Why shouldn’t I use a cheap SEO Company In Dubai?

blue and white illustration warning people about cheap seo in dubai

Why shouldn’t I use a cheap SEO Company In Dubai?

 

Well where do I start? I will keep this Blog post brief and bullet point later on the major challenges that you can face when using a cheap SEO company in Dubai.

 

As a reputable SEO company in Dubai we regularly meet with our potential clients to discuss and get a better understanding of their needs and requirements. Pricing is usually discussed toward the end of our meeting and a common comment made is ‘that’s quite expensive, I have seen other SEO companies offer the service for half the price’.  And they have a valid point. As a premier digital marketing agency we understand that we are not the cheapest on the market and we openly admit this.

 

There’s no argument, all business owners must be price conscious when it comes to marketing their business and services. Having a clear understanding of where your investment of capital and time is a must in the business world. If you where looking to advertise in a magazine for example, you would want to know where your advertisement would be placed, the size, how many subscribers they have, the number of copies distributed per month and the full pricing options before you make an educated decision on whether to go ahead and invest. Well, search engine optimization is no different.

 

Sure you can get cheaper magazine advertisements however it’s a difference of a jeweller advertising in Dry Wall Weekly and Vanity Affair. Basically you get what you pay for… or do you?

 

It pains me to see so many businesses investing in cheap SEO solutions and not getting a result or worse yet, getting their website banned by the search engines, yes, I said BANNED.

 

Cheap SEO can be extremely detrimental to a websites. There’s a good reason why the price is competitive in our industry and it really boils down to one thing, QUALITY MATTERS.

 

If you would like to save yourself the time and money with cheap SEO companies and get your website banned yourself, then I can give you their methods and sources here and now, for free! It’s really no skin off my nose.

 

These cheap SEO companies attempt to rank your website by submitting your website to link farms, link submitting tools, comment spamming and low quality, untrusted websites which usually get picked up by Google and get taken down within a few months due to their highly intelligent algorithms.

 

Thank goodness the search engines are on your side. The big G has rolled out several algorithm changes over the last 5 years, which has slowly stomped out the use of these black hat methods. The only problem is that genuine business owners who have been investing their hard earned money into cheap SEO that have been and still are practicing these spammy, black hat methods have had or will, eventually ruin the online presence of the websites. It’s a dangerous game and highly in favour of the search engines.

 

Many business owners use the phrase ‘I will try it for cheap and if it doesn’t work out then I wont have lost anything’, if this is you then I have news my friend, it will harm you and it will ruin your online presence in the future. Once a website has had several thousand bad links sent to it then it becomes a monumentally expensive process to remove these links and rebuild the websites reputability.

 

If your thinking of investing in an SEO service in Dubai then do it properly and invest in a company that has proven results, excellent up-to-date knowledge of the industry, gets what your business is about and will help drive results for you.

 

grl thinking looking o the left regarding is cheap seo worth the investmentWhat a cheap SEO company will do:

  • Offer to rank your website for low search terms
  • Create thousands of untrusted links to your website
  • Get your website de-indexed
  • Provide a 100% guarantee of results
  • Promise #1 rankings
  • Use robots to create and distribute content
  • Target 10+ keywords per month
  • Spam other websites in the hope that they accept a link
  • Get your domain blacklisted and in return prevent your emails from reaching your customers

 

What a professional SEO company will do:

  • Conduct detailed keyword research based on your suggestions and provide detailed results
  • Research your current online competition and feed this back to you
  • Suggest starting small and only targeting 3 – 5 keywords/phrases per month
  • Action a full audit of your website and recommend areas of improvement in optimizing your website ready for an SEO campaign
  • Handwrite well content and distribute it on trusted web properties
  • Distribute content on trusted web properties
  • Announce your content across all social media platforms
  • Provide you with a monthly report outlining the ranking improvements

 

As you can see above in black and white, if you care about your website and the results it will get for you through SEO then it’s highly recommended to choose and SEO company in Dubai that cares about your business and its online results.

 

Upload International offers professional SEO packages that are suited for all types of businesses who have an established website. For more information or to get in contact with us then click here.