Does SEO in Dubai follow the same SEO principles as everywhere else?

Does SEO in Dubai follow the same SEO principles as everywhere else?

Just thought that I would post this today, as it’s been on my mind the last few days and I feel that it will provide some answers.

Last week I met with one of my clients who asked me if seo in Dubai was the same as anywhere else. I looked at her for a moment whilst I processed the question before providing my answer. Her question did make me think.

Now I need to straighten out something, SEO is the same in all countries providing potential visitors are searching for the keywords in that countries native language or in English.

flat design illustration of seo in dubaiLet me explain, for example, in Dubai, there is a mixture of languages such as Arabic, English, Pilipino and Hindi. If you have a website that has English on it then it should be optimized for English search phrases and keywords.

From my research I have conducted for my local seo clients in Dubai, I can safely say that there are more searches conducted in English as apposed to any other language.

Many websites in Dubai mainly contain English as their chosen ‘default’ language so to find these websites, the general public enters English terms and business names to find them. Now don’t get me wrong, there are many Arabic websites in the UAE too which is great and are targeting their Arabic customers.

So to quickly recap, when researching and working on an SEO campaign it is important to ensure tht you are optimising your website for your ideal customers. Your target keywords should be in the same language to which your website is built upon.

If you are a business owner reading this and would like to learn more on how we maybe able to help you increase your websites visibility in the search engines then please click here for more information on our seo service.

5 Ways To Increase Your Local SEO Rankings

5 Ways To Increase Your Local SEO Rankings

Over the past I have personally seen many businesses struggle and fail to rank their websites due to them or a their SEO company miss the basic foundations of local seo. Below are 5 ways to increase your local seo rankings and provide you with the best possible chance to get your business discovered on the search engine results.

Google my business

Submitting your business to Google is one of the very first steps that you should take to help increase your websites local rankings. Visit Google My Business and provide Google with as much information about your business. Provide details such as exact location, address details, contact numbers, website URL, the industry you are in and opening times.

Once you have provided Google with this information, you will then be asked to verify the information. Depending on your Industry, Google will offer to send out a postcard, phone call or an SMS with a verification code. This verification code is usually delivered within 1-2 weeks. If you have not received anything within this time period then contact them by clicking here.

Essentially what you are doing here is telling Google that you are a reputable business with a business premises and allowing them to deliver full information regarding your business to local visitors searching for keywords that related to your industry or service.

Relevant on page content

Over the years, I have spoken to various businesses that wish to appear high on the search results. I would say that 80% of these clients have websites don’t have enough relevant content relating to their service or industry and are not therefor ready to engage into an SEO campaign.

Let’s look at the following example:

If you were a lawyer firm in Dubai that specialise in business law then within your pages content you would mention that you are not just a a lawyer based in Dubai. Rather, you should announce that you are a business lawyer based in Dubai.

Example:

Joe Blogs is a professional business lawyer based in Dubai.

You can even go as far as to narrow the result you deliver by adding in a specific location such as:

Joe Blogs is a professional business lawyer based in Downtown Dubai.

Now when a visitor searches for the term ‘business lawyer downtown Dubai’ in Google, depending on the current competition for this key phrase, your website will be more likely to appear first on the search engine page results.

If you struggle with creating relevant content for your website then hiring a professional web content creator would be a good idea.

Add your business to local business directories

Google’s job is to provide the most relevant and best results for their customers. By adding your business to online directories such as Yellow Pages will provide an indication that you are who you say you are and confirm what services you offer.

A good rule of thumb is not to over do this and only submit your business details to reputable directories.

Collect great links

Links have always been the #1 way of ranking a website in the SERP’s (search engine results pages) until recently.  Due to many web masters and spammers manipulating links this method of SEO has resulted in Google altering their algorithm to combat and remove these websites from the search results.

Now, collecting links may sound simple in theory however it can be quite challenging. Google count’s links from established websites that have what we call in the industry as ‘Page Rank’, to be quality links. Sites, which carry the domain .gov, carry very PR (Page Rank) and only offer links to outside websites that have extremely high quality information and content. It is unlikely that a pet shop in Dubai would get a link from a .gov website. Hiring a professional SEO company in Dubai would be a wise decision rather than carrying out a link building strategy by yourself.

google review page exampleGet reviews

Getting great natural, individual reviews for your business online is a strong indication to Google and will help your website rise on the SERP’s.

Once you have submitted your business to Google a good method to help get reviews is to ask your customers to review your business by sending them the link via email them to your business review page on Google after you have delivered your service or product.

Top 8 SEO Tips

Top 8 SEO Tips

SEO has managed to stump many of us but the truth is that you don’t have to be an expert to do it. In fact, there are many SEO tips that you can apply without detailed knowledge of SEO or the budget. You just need to find the time to learn about them and then implement them. Listed below are a few tips that are free and extremely useful:

Content

The core ranking factor of any website is dependant on the content of the site. Relevant content will increase the quality of your website and people will have a great reason to not just visit but also keep coming back for more. Well written content that is relative to your industry on each and every page of your website works like a charm.

Blog

We swear by this tip. We have tried and tested it for you as well. The main thing to remember with the blog is to ensure that it is informative and interesting (and relative to your industry). The target should be the customer and not the search engine. The golden rule is not to just write content for keywords sake.

Like I said, it worked for us and still is. It shouldn’t be done purely as an SEO play, as simply producing content to write a blog that attracts attention. Of course, some businesses may find this tough but every business can come up with several relevant articles to put up. Overtime these will help with indexing and ranking. If you have no time to create your content then outsourcing it maybe a cheaper/faster option. We offer a content creation service that is powerful and fast.

illustration containing the word SEO with targets and arrows scattered around plus hands holding the arrows representing seo tips from an seo company in dubaiThe Visitor Comes First

As I mentioned in the above tips, you should not be obsessed with keywords. Yes, they are important but that doesn’t mean you write content just for the sake of cramming keywords into it. Also, using multiple keywords even where they are not needed will only bring you trouble. You should work towards creating relevant pages that attract readers. Your business and advise is for them, isn’t it?

Get Onto Social Media

Social media is one of the best channels for small businesses to establish themselves online and one of the cheapest options providing it is done well. There are many different social media sites and not all of them may suit your business model. Thus, you can experiment and find the best. Create profiles with accurate information; especially contact details, on all major platforms. Social media presence also helps with search rankings. Again, if you don’t have time to dedicate to your social media then get our help by Clicking Here.

Don’t Fall Trap To Promises from Agencies

Organic ranking comes with zero shortcuts. You have to work towards it. A good SEO agency will never promise you page one ranking. That is simply not always possible.

A good SEO agency will work towards improving your ranking as much as possible. If any agency guarantees page one rank, steer clear of it. Also, as you can see, SEO is quite simple and you don’t really need to hire an agency providing you have the patients and time to dedicate to it.

If you do hire an agency, you must keep a track of what’s going on. If you see quick results you should be very stringent as this could be due to some black hat seo strategy which will get picked up by Google and the other search engines resulting in your site being de-indexed.

Organic SEO takes time to give you leads and deliver results. If you see short-term methods such as aggressive link building, you may feel happy about the results at first but you should know that in the long term, Google will punish you for your shortcuts.

URL Must Be Simple

Visitors should know what the page is about through the URL itself. for example http://uploadinternational.com/top-8-seo-tips/.

Keep An Eye On Competitors

Find out what your competitors are doing to improve their ranking. You can find out their target keywords by going through their websites. This will help give you ideas for articles and an understanding of what is working.

Keyword Planner From Google

If you are short on keyword ideas, you should use Google Keyword Planner for it. It will give you information about keywords and the competition surrounding them. Also, you should be very careful about choosing and using keywords. If you choose too many and use all of them, your content will be stuffed. Visitors and Google, both will dislike this. Select only a couple of keywords and use them naturally, make them informative and flow.

Need more help with your SEO? Don’t have the time to do all of this work?  Need to focus on your business and get someone else to manage your online marketing? Then get help from our team by clicking on the button below.

The SEO Tactic You Probably Didn’t Know

The SEO Tactic You Probably Didn’t Know

As a professional SEO company operating in Dubai we truly understand that search engine rankings are one of the most important factors when it comes to online marketing.

All website and e-commerce owners need to work and rank better than their competitors on the various search engines.

Here at Upload International, we have a special tactic for you that will help you boost your websites search rankings. Bare in mind that this SEO tactic is crucial for any online business that wants to succeed online and if ignored, your rankings could go down to the fourth page or even further below. Research shows that no one checks the fourth page of a search result. In fact, you maybe shocked to learn that very few even check the second page!

This following SEO tip applies for all businesses regardless of whether they are established or are just starting online. Yes, this tactic is not very common and not many even use it but it is a surprising asset.

Here, you must always keep in mind that getting to the first page is just step number one. Step number two is to reach the number one spot and step number three is to stay there.

When you start off with SEO, you should start with research. Research is of two types: keyword research and competition research. While keyword research is commonly done, businesses mostly forget competition research. Both, though, are equally important when it comes to SEO ranking.

Now comes the main question: why should we research? Well, if you don’t research you will come up with the wrong keywords and waste your time on them. You won’t have any search results because no one is looking for the keywords you have targeted. Thus, you must conduct keyword research despite having excellent top-notch content on the website.

Illustration of an seo report with positive statistics and a microscope to the right hand side which represents seo researchStart Researching Keywords

Keyword research requires attention and patience. You must delve into three key areas during this process.

The first area is the right keyword(s) to target. These keywords should be for your homepage and product pages. Therefore your keywords should be relevant to your offer(s). When you do this you will optimize your website based on your products and promotion will be easier.

Here you should keep in mind that the keywords shouldn’t be too broad. If they are broad, people won’t be able to find what they are looking for. As a result, they will spend more time looking for their requirements and that will result in higher bounce rate and lower conversion.

Also, you shouldn’t pick keywords with too much competition. They are very difficult to ace and you may find yourself in a rut because even though the keywords are relevant you won’t be able to make it to the top because there is too much competition.

1. Start Researching Your Competitors

Once you know which keywords you should use you should shift the focus to competitors. The best way to beat them is to know them!

2. Find Out The Keywords Are Your Competitors Using!

Identify the keywords that your competitors are using. After that, check their domain authorities. Moz toolbar is an excellent software program that will help you find all this information out. There are other online tools as well.

3. Analyse Your Competitions Websites

Visit your competitors’ website and navigate through the entire site. Jot down points such as how user friendly the site is, how quick it is, how the product description is, how the content is, and so on. Don’t forget the setup – this is very important in e-commerce websites. Where are the top-rated products? Where are the recently viewed products?

This information will help you gather your own thoughts and start applying the best strategies for your business. Many beginners tend to copy their established competitors in a bid to attract customers. However, complete duplication is not advisable.

How Is Your Website Different?

Once you conduct your research you should go through your own website and analyse it. You will understand how it differs and how you should change it in order to make it better.

Maybe you don’t have a blog? May be the product descriptions could be better? Such detailing will definitely help you with your site and ultimately, your websites rankings.

If you would like our team to help your business get found online then click here to view our seo services available in Dubai and the rest of the world.