Web Design Essentials For Web Designers & Business Owners

 web design dubai

Web Design Essentials For Web Designers & Business Owners

For many designers and business owners, web design may sound like a quick and simple process.

However much like building a property web design requires the essentials and right foundations to ensure that it serves its purpose for many years.

Throughout my experience as a professional web designer in Dubai, I have seen my fair share of not just badly designed websites in regards to their appearance but I also noticed that they are missing vital information that will affect their website conversions.

And this is why I have created time to prepare and write up this web design essentials guide.

This guide is designed with 2 people in mind:

  • The Business Owner
  • The Web Designer

This guide can be used as a checklist for an existing web design, or a guide for a new web design.

Now, I’m going to be brutally honest here…

There is a long list of essential items that your website requires.

However, by actioning and making sure that you have included all the following then you my friend will have a finely tuned website which will offer you peak performance.

The bottom line is that by missing just one of these pieces of the puzzle, could hurt you in the long term.

I highly recommend that you bookmark or print out this guide so that you can keep referring to it or share it with other business owners, designers or friends to help guide them in the web design process too.

Luckily enough, I have created a free downloadable version of the checklist and some bonuses, which you can download immediately by clicking here.

Above the fold

The most important area on your website is what many web designers and online marketing experts refer to as ‘above the fold’.

This is the first thing that a visitor see’s when they land on your page (most likely your home page.

It is therefore a prime piece of online real estate and should bring confidence and entice your visitor to take action immediately or continue reading before making a decision whether to take action.

web design infographic

Logo

Based on research conducted by various online businesses, the logo placement works best when placed on the top left of the page.

Your logo should be easy and clear to read without it being lost due to the background textures or colour.

A professional logo designer will usually provide you with several variations of logo, which you can test during the web design process.

Phone Number

Placing your phone number at the top right hand side of the website page above the menu is highly recommended.

Believe it or not, many people still prefer to pick up the phone rather than send you an email or fill out a contact form.

Main Menu / Navigation

A good web design will ensure that your website’s visitors can easily navigate and find the information that they are searching for in under a few clicks.

Ideally having your menu underneath your logo and phone number is one of the first places on your website that your visitor sees so this is ideal.

You can have the menu placed on the left, centre or right of the page this really is entirely your choice.

Font

Having great written, useful content is not enough if your readers can’t read it!

Take a look at any successful blog and you will easily be able to read the text due to the font usage and line height.

You should also make sure to use Google safe fonts which will be readable on your website.

A professional web design company or web designer will know this and ensure that the websites font is readable.

Tip…

Simplicity is best. Use a clear, crisp font such as Lato, Helvetica or Verdana.

Headlines

Having good, strong headlines is a great way of delivering your message or creating a call to action (we will cover this a bit more later on).

Headlines, like the rest of your content should use a font that is readable if not the same font used throughout your web design.

Your headlines and sub headlines should not be too long and be primarily focused on making the reader should continue reading..

By including your USP (unique selling point(s) mentioned in the headings and subheadings, that appear at the top of your home page is a good strategy to help your visitors and potential customers understand what you are offering.

Sliders

Now, sliders have not been proven so far to increase website page conversions, however used well, they can help draw attention as well as making your web design look professional.

When choosing a slider image for your web design then I recommend that you use the following points as a guide for picking the perfect image.

The image(s):

  • Should be at least 1,700 pixels wide if it is to be used as a full width slider
  • Should not distract or hide the heading, subheading, call to action button
  • Follow the theme and colour pallet that the rest of the website design
  • Should not be larger than 300kb as to avoid slowing down your page loading time
  • Try and use an image that no one else is using which complements the product or service being used

Avoid using more than 3 slider images as there is an exceptionally small percentage of visitors that even look past the first slider on a web page.

The height of your slider is entirely your choice and providing that it portrays the message then you need not worry about the height at all. Full screen Hero image are being used more and more over the last couple of years and has become quite a trend.

Including sales video or promotion video in the slider can also add incredible value and sell your product or service without the visitor having to read the information on your web page. So seriously consider adding a video.

Tip…

If you have having difficulty with reading overlaying text on your image then try adding a colour overlay.

Example: If your text is white then use a darker overlay and your text will pop out. Play with opacity until you reach the sweet spot.

Product & Services List

Below your slider then listing your products benefits or services in an icon format can assist your visitor in understanding what you offer and whether it is something that they require.

The list can be in horizontal or vertical format and can use arrows or tick boxes rather than individual icons for each if you’re challenged in finding the right icons to use.

Quality Written Content

This is possibly one of THE MOST IMPORTANT thing to have on your website. It pains me to see websites that look great in design but are only to be let down with poorly written content with spelling and grammar errors.

The most popular excuses that I hear on a weekly basis for bad web content are:

  • I don’t have time to write
  • It has to look good, the design is the most important aspect
  • Visitors don’t want to read paragraphs of text
  • I’m not a writer

I’m sorry to tell you that the above excuses are BS and not valid when it comes to online business success.

By hiring a good web content creator, content creation company or copywriter will help remove any challenges in your way of having excellent written content.

In fact I always recommend putting written text content in front of design process. Without content then a web designer will not be clear on spacing allowance and any images or graphics may not be coherent with the text content you add later on.

Contact Form / Quote Form

Place your contact form or quote form on the home page of your website will instantly help improve your websites conversion rates.

Having the contact form on your home page will help the customer reach you faster without the need for other pages to load.

Be sure that you request all the relevant information that you require to assist your customer with their enquiry and avoid the need for additional questions.

As a general rule of thumb then request the following:

  • Name
  • Email
  • Contact Number
  • Best time to contact

Testimonials

Having social proof of your services or products working is a fine way of converting website visitors into buying customers.

Use at least 3 – 5 of your best testimonials. Any more will most likely not be read.

The testimonials should highlight the key areas of feedback that your customers are thrilled about. Stick to 1 – 2 sentences at most.

If you are a new business who does not currently have any customer feedback or testimonials then make sure that you make a note to revisit this and add to the web design at a future date.

Newsletter sign up form

Building a database using a Newsletter is a valuable key asset for any business.

Being able to reach out and update customers or prospective customers about your services, new customers and company news is crucial and at almost no cost to you. It will help build a connection and trust between both you and your customers.

Add a simple newsletter opt-in within the right sidebar of your design if you have one or in the footer of the website.

Offering some form of give away such as a report or guide as a thank you for them registering to your newsletter is a good strategy for increasing your newsletter subscribers.

Contact Information

Place your contact information clearly in the footer area of your web design so that your visitors can reach you without having to be directed to your contact page should they have already decided to reach out to you for help after visiting your awesome home page.

Things to include:

  • Contact Number
  • Email Address
  • Address

Social Media Links

Social media links on your website are good to have as many visitors may want to reach out to you on these channels rather than directly through your website.

They may also wish to read other peoples comments on your social media pages and ask direct questions such as “how was your experience with this company?” and hear it directly from someone who has used your service or bought your product.

Adding your social media links will also be more favourable in the eyes of the search engines and earn you a brownie point.

Footer Menu

Displaying a menu in your web design footer will help allow your visitors to navigate through other pages of the website after they reach the bottom of each page.

If you have a rather large website with many inner pages then be sure to only include the most important pages in this navigation that will help guide your visitors to information that will be relevant to them.

Link to Sitemap

Similar to the footer menu navigation, a website sitemap link will direct your visitor to a page which displays links to all of your websites pages.

From here they can easily find other pages that are relevant to their needs and queries fast.

A well-designed sitemap will also help the search engines in the indexing of your websites pages.

Privacy Policy / Terms and conditions

For any business operating online then having a link to your terms and privacy policy is a must.

It is important to be transparent and clear with your customers at all times.

Conclusion

Your ultimate goal with web design should always be to serve your website visitors (your potential customers).

The information provided in your web design should be easy to understand, easy to locate and digest with clear directions on where the visitor should go or do next.

Reaching a balance of design and value for the visitor is the key to your businesses websites success.

Always aim to provide some type of value to your visitors, however small when you use the above web design factors.

If you have any questions for me about the above guide then please leave a comment below.

Or if you would like us to take care of your web design and content creation then get in touch with us by clicking here.

To your online success!

6 Tips That Will Get More Sales Online

tips to how to get more sales online

6 Tips That Will Get More Sales Online

With sheer amount of competition online for any Industry is pretty important to ensure you were making every effort to out run your competition and get more sales online.

Simply having a website is not enough these days.

If you want to attract more online visitors and to buy from you then by implementing the following online factors outlined below then you’re in with the best chance.

Publish content that is helpful

Publishing content just the sake of things is surely not the best way to engage your visitors interest on your website.

The content you publish on a blog or page should always be helpful and informative and all times.

Always be sure that when publishing content, that who have a call to action to let visitors know what they need to do next on that page.

If you don’t have the time to create the content yourself then there is help available. Hiring a content creation service who can help create great content for your website or blog is a very good and leveraged option.

Make sure your website is responsive

Having a response website that is available to view on mobile and tablet devices is crucial nowadays.

Why would you want to create a barrier between you and your customers by not allowing them to access your website from anything other than a desktop computer or laptop? Pretty crazy right?

Responsive web design is becoming a lot easier these days with the growth of technology and software.

Because it is becoming easier to create mobile responsive websites then the cost for having these types of websites designed and built it slowly coming down in price which is great for new businesses who have a small marketing budget set aside for their website design and development.

wordpress designer dubai

 

Video marketing

Investing time and money in creating good-quality videos that can be published on your website or on YouTube for example, is a dynamic marketing strategy for getting your message across to your viewers and potential buying customers.

By far, the story telling method of video is an extremely powerful way of creating emotion and will inspire the viewer to take further action on whatever is that you are telling them to do.

Always make sure that your video is of the highest quality possible and that the information you present it is also extremely helpful and provides answers to the problem that the viewers have been searching for.

Discounts

Discounts have never failed before online.

Buyers love to save money is an extremely good way to get your foot in the door and install trust in your service or products within your target market.

Pricing

Pricing is by far one of the biggest hurdles for any business especially in Dubai and the UAE. Customers always want the best deal, which is totally understandable.

Make sure you have researched your competition is pricing and that you’re pricing is either cheaper where possible, or at least price matched.

If this is too much of a challenge based on the quality of service for the products that you’re offering then look at including other added benefits or additional services to include into the package.

Customers always want value for money and if you provide this at the right price then you’re on the winning road.

On-page SEO

If you have a website then it is absolutely crucial to be found online to reach success and get a return on your investment.

To achieve this then you must optimise your website for your targeted keywords to attract more search results on sites such as Google, Yahoo, Bing etc.

THINK: Most buying customers are searching for answers to the problems online. Give them the answers!

By optimising your content and your website for these answers to your customers problems then you will attract your target market onto your website and offer them an upsell or additional information in return for a price.

That sounds easy right?

Well absolutely is!

However, it is always advisable please seek professional advice when it comes to SEO. By having the wrong target keywords you would not only be wasting your time in creating the content and also attracting the wrong visitors or even not getting any visitors at all.

I would always advise that you seek out a professional SEO company in Dubai to help you with your on-page and off-page SEO.

Are you using any other techniques to drive more sales online?

If so then leave your comments in the comment section below as we would love to hear from you.

Web Design Psychology

Web Design Psychology

Many may think that having a beautiful web design with all the bells and whistles will increase sales conversions and create revenue however after years upon years of research, this is most certainly not the case.

The fact is that selling online is a brain game! It is imperative that to sell successfully online, you must tap into your prospects psychology to trigger positive results.

Here are five methods that you can implement on your website design today that will help deliver better conversions and sales.

Verbal

By using clear, easy to digest wording in your headings and body text, you can maintain your customers interest whilst prompting them to take action where required. Take a look at the examples below:

Without verbal psychology

We offer great web designs in Dubai that will help your business. More info

With verbal psychology

To find out how you can get more customers with high converting web design the just click here.

I hope that you can see a clear difference in the wording and direct call to action that I am instructing the reader to take.

 

Colours

Choose your websites theme colours wisely. Blue is a very trusting colour where red screams out ‘warning’ and ‘danger’. Consider the demographic of your visitors. Are they primarily women or men? Your design should be appealing to your target demographic.

Touch your customers on an emotional level

Many of the most successful web copywriters will tell you that reaching a prospective client on an emotional level increases sales ten fold and beyond. This sales strategy can be done in the form of the websites headlines, sub headlines, body content, sales video and even using carefully selected images.

Your choice of wording on you website should be carefully crafted so that it reaches out and creates an emotional connection with the person reading it.

Visuals

According to research and studies conducted by the top marketers in the industry, having a soft curved cornered button rather than a square button increases clicks. A websites main call to action button should be larger than any other button on the website as this will draw more attention.

Placement

Where you place your call-to-action can have a huge affect on your websites results.

Your call to action maybe a contact form, button or shopping cart button. Ensure that your call to action is prominent and easy for your visitors to locate.  Having the call to action above the fold of the website is the way to go.

If your call to action is a button then make sure that it is a different colour from anything else on the website. (don’t allow it to blend in with the rest).

If you enjoyed this blog post and found it useful then I highly recommend that you subscribe to our monthly newsletter by entering your email address below.

If you are looking for help with your website then be sure to get in contact with our experts by clicking here.

5 Signs Your Website is Out of Date

5 Signs Your Website is Out of Date

If you have a website that was created 2-3 years ago then you will, likely find a numerous amount of things that will need to be added, removed, updated and changed to bring your site up to date with the latest website design and trends. However just be careful when it comes to website trends as explained in our previous blog post on website trends.

Before you jump straight in and revamping your website here are 5 sure-fire signs that your website is ready for change.

1. Take a close look at your website

This seems apparent but it is where any serious website owner should focus and start.  Have a notepad and pen at the ready so you can take plenty of notes ready to send to your web developer.

Take a look at your competitors within your industries websites and look at what they are doing that you are not.

  • Where are their contact forms?
  • Are they using videos to promote their products?
  • How do their websites respond and function on mobile devices?
  • How large are their buttons?
  • How much text and images are they using?
  • How easy is the website to navigate?

These are some of the questions you need to be asking yourself. Now take this feedback and review your website to see what you are missing. Even go as far as getting a friend or family member review your website so that you get non-biased feedback. Ask them to find items, and use functions so that you can see how user friendly the website is.  The first stage in resolving a likely problem is acknowledging you have one.

I recommend that you take time out for at least an hour reviewing your website. I personally review my website at least once a month. Split testing your website is another great way to get visual feedback on what your website visitors are doing on each page and where you can make changes to help increase the overall experience and design and in return helping you increase your websites conversions. There are two great tools that you can use to do this; Visual Website Optimizer & Crazy Egg offer a great service and product.

Flat illustration of web design company in dubai2. Is your website inline with your brand?

Overtime, brands evolve and better themselves, they are no longer what they were when they started. Many businesses find the need to rebrand and find a better identity in their marketplace. Rebranding can see changes to the logo and corporate colours.

Websites seem to get forgotten at this time and are in most cases left until last to update. It is essential that a website is in sync with the brands colours and theme.

With the dramatic development of website features and tools, it is now easier than ever to design and create a website that represents your brand. Does your website have your up to date logo, corporate colours and font? If not then get updating.

3. How would you rate your site for responsiveness?

With rise and popularity of mobile device usage, computer screen resolution, monitor sizes increasing and Google releasing a major website ranking update for mobile friendly websites earlier in 2015, responsiveness of a website is a major aspect of website design and shouldn’t be treated like a trend or fad that will pass soon.

This element is here to stay and haunt you if you don’t take it seriously. Your website should be able to adapt to all screen sizes and be accessible across all the major mobile devices. If it doesn’t, then you should do something about it fast! A quick way of checking your website is mobile friendly is by visiting Googles Mobile Friendly Test Tool. The best way to check is by reviewing your website on an your actual mobile device. Ask yourself the following:

  • Is it easy to navigate?
  • Can you read the text easily?
  • Do you have to pinch the screen to zoom in?
  • Does it look ugly?

4. Is it easy to update content on your website?

When the need to update an image or text arises, are you able to do it yourself or do you have to hire a professional website developer to do it for you? Do you need technical knowledge to make these changes? It’s important to keep updating your website regularly with relevant content and beneficial information for your visitors. If you lack the basic knowledge of HTML/CSS then it’s recommended that you should use a platform such as WordPress or Drupal that make updating, creating and sharing content really easy.

5. Do You Have A Flash Website?

Yes, Flash is useful but it is close to its funeral. No, seriously. As pretty as a flash website may look, it’s functionality and availability on mobile devices is a problem. Flash websites was one of those trends that everyone thought ‘wow, this is awesome’ however not predicting the growth and availability of mobile web access was it’s downfall.

Now many maybe reluctant when deciding to change their flash website due to their investment into the creation, development and time to produce. Unfortunately changing the website is a must if you want to have a functional website that gets you more customers. Flash sites are difficult to rank due to the restraints in content and SEO fundamentals.

If your business or website is such that it definitely needs aspects of animation, then you can use other friendlier platforms such as Javascript, CSS3, and HTML5. They can do everything that Flash ever does/did and they are more accepted on mobile platforms and favoured by the search engines.

The Bottom Line

Web design is still progressing and new features are being released on a daily basis. Continuous growth and testing is the key to success from your website. What maybe a “I’ll put this off until tomorrow” scenario, should be taken seriously and action should be taken sooner rather than later.

If you find that your website is in distress with the above problems it maybe time to renovate your website and bring it up to date. If you have any questions then leave a comment below for an answer from our qualified team.

3 Social Media Tips To Save You Money And Time

Social Media Management Tips For Businesses

Essential Landing Page Tips

Essential Landing Page Tips

The most important aspect of establishing online presence is online marketing and you can never successfully run a marketing campaign over the Internet without a suitable landing page. Over our experience as a premier web design company in Dubai we have seen countless amounts of businesses getting this essential aspect of their online marketing wrong. Here are our essential landing page tips to help you with this so that you ace your marketing campaign.

illustration of two computers with a website landing page on each of their screensWhat Is A Landing Page?

A landing page is nothing but a simple page where a personal lands after clicking on a link from another page or website elsewhere online. A landing page should usually have a “call-to-action or CTA” link or button or offer. To ensure that the prospect stays on the landing page and goes through it, the page must be dedicated and specific making it clear what the site visitor is required to do.

Usually dedicated landing pages do not have a tie to your website. They can work on their own, giving the reader all the required information. These landing pages can be reached only through the CTA link provided in your campaign.

A landing page serves two main purposes: to capture leads and to make a list of people you can reach out to henceforth, and to educate potential customers about your products or services. There are 2 types of landing pages:

Lead Generation Landing Pages

These landing pages focus on generating leads for further communication. You could ask for the person’s email address through these pages so that you contact them later on. Once the person provides the email address, you should go for one on one communication to convert the lead into a sale.

Click Through Landing Pages

Also referred to as Jump Pages, these are channels that connecting the ad to the final destination. The click through page serves as a warm-up page that gives information about the product/service you deal in. These pages are most valuable on e-commerce sites because they provide all the required information based on which the buyer will decide about purchase.

Difference Between Dedicated Landing Pages and Homepages

A simple comparison between these two pages will tell you everything you need to know, particularly why dedicated landing pages are crucial.

Homepages are usually more generalized. They have in them brand values, corporate values, and other such details. They also have links that help visitors check out the rest of your website. In other words, homepages are designed to help visitors explore your website. Landing pages, on the other hand, do just one thing: generate leads or allow click-through to the final destination.

Uses of Landing Pages

Landing pages come with a great number of uses. A few have been enunciated as follows:

To generate leads or to collect contact information so that you use it for reports, eBooks, newsletters, podcasts, scorecards, blog subscriptions, webinar registrations, presentations, consultation services, e-course deliveries, updates, and more.

Letting prospective clients know about your offerings before they move to the sales funnel in order to make up their mind and to purchase your offering through the Internet, or become your subscriber or your customer. You could also use landing pages for lead captures just as in the first case if you want an introductory page to do the job for you before they reach the landing page to subscribe or share their personal information.

Message Matching

If you want your landing page to be successful you must think about message match as well. Message match is the art of ensuring that your landing page strengthens the message that brought the person to the landing page in the first place. Keep in mind that the visitors want quick results and if they don’t see that the landing page is delivering the information or message that attracted them, they will quit immediately. Your landing page must, thus, reinforce the message that they saw on the page that carried the CTA link.

Need help with your website or landing page? If so then click here to contact my team today.

Web design trends that must go

Web Design trends that must go!

Like fashion, website trends don’t stay forever. They change every now and then, which is why you must know when to let go and choose the latest trends and fads. Technology evolves frequently these days and it is never advisable to get habituated to a particular trend. Based on our experience as a professional web design company in Dubai, We have compiled 5 trends for you here, which you must stop depending on immediately:

Mobile Versions of Websites

Mobile switched sites of websites were very common until recently. Now, everyone wants highly responsive designs because mobile switched sites are not enough for mobile users. Most of the shoppers use mobiles these days and they want an excellent user experience accompanied by complete functionality. That is why it is a good idea to build websites especially for mobiles and to make desktops and laptops secondary. Also, a conceptually integrated site for mobiles will help towards SEO because Google is now encouraging sites that have fully-integrated mobile sites for their users.

newspaper with new trend as the headlineSites With Too Much Text!!!

Story telling on your website is of vital importance but doing so through too much text can work against you. Today, it is all about visual storytelling, which means you should focus your attention on websites graphics. The same holds true for social media marketing. On Facebook, Pinterest, and Twitter, it is the visuals that work in your favour. If your site is more text-based you should ensure you integrate various graphics such as videos and pictures in the content. A combination of good quality content and visuals will definitely help your case.

SEO Copywriting

SEO copywriting has always been important for web design but Google has changed many things now. Seeing the change in search algorithms it is obvious that keyword stuffing in website content and writing content purely based on the keywords will work against you not for you. In fact, you may even be penalized by Google and the other search engines for for doing this. That is why you should write content that focuses on your users/visitors and not on keywords.

Pay-Per-Click

Old school pay-per-click is something that you must beware of. New technology is advanced and helps better targeting. You must let go off the old practices, thus, and adopt these new ones.

Do not depend only on Pay Per Click! Expand your range using product ads, online video, and contextual advertising together.

It is very easy to target your ads today based on geographical areas, interests, age, gender, and many other parameters. You must take full advantage of this and target your ads wisely so that the right audience sees your ads and responds accordingly.

Flat Design

Change is drastically coming when it comes to the visual front of web design because retina display is becoming increasingly common on Apple as well as Android. That is why the resolution of your design must be on par with such displays.

You should bid goodbye to 200 ppi (pixels per inch) now and work on better quality. Alongside, you must forget about gradients and shadows, and simplify designs so that they are cleaner.

Finally…

These design trends no longer work and you must let them go before you fall in trouble. Adopt newer trends and ensure that your business thrives in the online market. Google gives us numerous opportunities to grow. We must just understand and grab them without hesitation.

 

 

Website Conversion Tip

Website Conversion Tip – Have The End User In Mind

Ok, so I am sitting here researching some websites for a client and stumble across this website: http://www.abraj-misr.com

“So whats the big deal Mark?” I hear you cry!

image of man under stress due to website not getting him customersWell to start with I challenge you to go and find the contact details for the company! Go on! Give it a go!

Impossible right? Yep, this is a prime example of when web companies offer a website design that has no common sense functionality what so ever!

Now I did my best and found no contact details at all, therefore how does the average web user supposed to contact this company with ease?

This website has literally no use what so ever over than look pretty. It’s a portfolio with no direct response or call to action. Pretty pointless I am sure you will agree.

“Get on with it and stop winging” I hear you shout.

ok, ok…

So this weeks website tip is simply not to design your websites too complicated and confusing to the visitor. Navigation must be simple and easy to locate crucial pages such as your contact pages.

Pretty is nice but rarely gets you customers.

Think of this…

  • What goes through a clients mind when they land on your website?
  • What are they there to do?
  • Are they looking for information?
  • Are they looking to buy something?
  • Are they there for a quote?

Make it easy for them to find this information and they are 10 times more likely to convert into a customer for you.

I hope you have found this weeks website tip and I look forward to seeing you here next week.

To your online success!

What Are The Benefits Of Using WordPress?

What are the benefits of using WordPress?

When introducing our clients to using WordPress to power their business website we often get many questions about why they should use WordPress over any other platform. So I decided to include some of the main benefits to using WordPress to power your website in this weeks hot web design tip.

Hi it’s Mark Evans here from upload International web design and SEO company in Dubai and I am here this week to run through the benefits of WordPress and why you should be considering using WordPress for your online business.

Easy to use

To start off it is easy to use and easy to set up. It is easy to use after the website has been launched.

You can:

  • Add your own pages
  • Add Blog posts
  • Amend and tweak the website at any time

what are the benefits of using wordpressComplete Control

You have complete control over your website, so there is no need to call or chase up your web developer in the future to make changes to the website, you can do this all yourself.

It’s Mobile!

You can manage the website from anywhere in the world from any computer so you it provides you with total freedom to focus on your business and make alterations on the fly.

100% customisable

Your website will be 100% customisable when using WordPress. So you can change elements such as the theme and the colours to suit your brand should you be rebranding or making changes within your business that will need to be reflected on your website.

Add more content at anytime

Your website can get bigger as your business grows. You can add more pages and more content at anytime you need to.

Multiple users

You can have multiple users set up and go into the site to make amendments on the fly so you don’t have to have to be held responsible or have your time taken up to make small or large changes to the site.

Add new features

Add new features to the site at anytime using WordPress plugins. WordPress allows you to download new software, some of the software is free and some will require a purchase (usually one-off fees). You will be able to download and add features like social icons and sharing tools and install them or remove them at anytime on your website.

Responsive design

Your website can be mobile responsive and responsive on other devices such as tablets. This means that your clients can access your website from any device, anywhere at anytime. You will have a stronger presence in your industry just by having a responsive website.

Search engines adore WordPress

Search engines love WordPress sites. The code used is very clean in WordPress so it is easy for search engines to crawl and index your websites content.

Well I hope that you have enjoyed this weeks website tip and more importantly learn’t something. Be sure to subscribe so you can keep up to date with the latest news and tips. This is Mark Evans, to your online success!

Need some ideas for your online business? Download my free report “100 Online Business Models That You Can Use Today” by Clicking Here