Creative Content Marketing Tips
If you have ever invested in content marketing for your website then you will be aware how much time and money it takes to create. Due to this cost it wise to maximise its worth and ensure that it gets seen. Here are several tips to help you make the most out of your content creation.
The web is swarmed with infographics these days. However this doesn’t make them any less useful. If you have a graphic designer whom is capable of creating attractive infographics then get them to create infographics from old content that is still valid and useful.
Does your business use powerpoint or keynotes to present to your clients in person? If so then use software such as Camtasia to record a video and add it to your website to help explain concepts and services that your business offers.
Consolidate your websites content into an informative pdf, which can be used as a downloadable ebook. This can be offered as a free download to customers visiting your website or blog.
Use your customer’s questions
Do you find yourself consistently answering the same questions time and time again? If so then this is a good opportunity to create content around this answer. Next time you receive an email then send that person back to your website to get the answer. This is also a perfect time to include an upsell or recommended service on that web page.
So there you have it, some excellent tips to maximise and create content for your website.
If you need assistance creating content for your marketing or website then be sure to contact us to see what we can do to help by clicking here.