Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know
Local search engine optimization work is an exciting mission with a great reward at the end if actioned correctly.
Local SEO has become a mandatory marketing tool for small-scale, local businesses to become established and get found on the SERP’s (Search Engine Results Pages).
It is seen that local businesses lose out many potential web successes often due to lack of properly optimizing their website for common keyword searches. This loss of opportunities arises due to the confusion of how and what to optimize the website for and where.
If you are struggling to understand how to optimize your website and get a return on your time spent optimizing your site then I highly recommend that you reach for the nearest pen and paper to take notes of the following 5 main elements for local SEO success.
NAP (Name, Address of the company, Phone)
NAP is certainly an important aspect that should not be forgotten to add on all the web pages.
When you are implementing on-site SEO tactics, it becomes mandatory to carefully include name, company address and contact number on each page of a website; if you are expecting success from your local SEO program. Maintain a similar format of NAP while adding it on the pages. A good location to place these details is within the footer of the website.
Adding NAP consistently within your company website, allows search engine to easily index the required details to associate with a website in local SERPs. On top of this, adding NAP can also install trust and more importantly help your customers find the best contact method to reach you (not everyone enjoys filling in contact forms).
Securing yourself a ‘My Business’ Google listing is an excellent step to optimizing your website to get found by your target customer.
This feature allows companies to appear within several types of Google services such as:
- Google Search
Setting up this service takes anywhere between 30 – 60 minutes if you are not tech savvy. Remember to provide all details in this listing related to your business to help your new customers contact you.
Optimize Your Website For Mobile Devices:
Due to the rapid development of technology in the last decade, many of the population now owns a tablet or a smartphone.
This emerging effect of smart phones has encouraged search engine to ultimately update the algorithm for including mobile optimization in the ranking factor of a website.
This algorithm shows the necessity of having your website optimized for mobile accessibility.
Search engines like the big G are consistently looking to improve their customers online experience and deliver information easily to any device and not just to a desktop computer anymore.
Making your website mobile accessible and optimizing the website in terms of speed and information offers great potential and massive successes for your website.
Fast becoming a great indication of the quality of the service offered from a local businesses reviews show just what people think of the service or product you are offering.
It goes without saying that you should always keep the customer happy and feel that they have walked away with value.
Many businesses have started to take it upon themselves to email their customers requesting a review and even asking that they place a review at point of sale on a tablet pre-loaded with the review page.
Local SEO Link Building:
As much as many say that link building is dead, it is still proving to provide positive results providing it is done properly and appears as naturally as possible.
Carefully balanced links can help build a good quality score for the site they are backlinking to.
Ensure that the links that are being sent to the appropriate, related content at all times and avoid engaging in any link building schemes as these can be highly detrimental in the future.
Avoid overuse of directory listings. A few listings are fine so make sure that you research the quality of the directory website you are placing the listing for your business.
If you need help in getting your website listed with local SEO then don’t be scared to get in contact with our team at Upload International. We are here to help. For more information on this topic then click here.