3 Original SEO Strategies That Still Work
SEO has changed throughout the years and it has become used more and more as a great way to increase business for many businesses. The web has been swamped with various new SEO strategies and tips that promise a good return on money and time however there are 3 strategies that have not changed since search engine optimization begun.
Google has always highlighted that ‘content is king’ and we are also a firm believer of this (which is one of the reasons that we create useful content for our blog).
When you create content for your website your focus should not only be around the keywords you are using to attract more visits but more focused on the end user… your readers!
Don’t create content for the sake of it, write and design it to be as helpful as possible for the reader.
Keep paragraphs to a minimum. Short but useful paragraphs of information are more powerful and can be easier to digest than paragraphs of fluff.
Your goal should be to answer or solve your readers problem to ensure that they get what they came for.
Your content should be readable and not stuffed with keywords that become irritating after reading over and over again.
Page Title Tags
Regarded as the next most important aspect of good search engine optimization practice.
Not only do well-written title tags tell the search engines what information your web page provides but it is also helpful to readers who are searching for answers.
There are many plugins such as the Yeost SEO plugin for WordPress, that will help auto generate a title tag however I would highly recommend that you write your own.
If you need help with creating a page title then head over to a previous post that we covered this in by clicking here.
I am afraid that just having great content and a good page title is not enough. When your reader lands on your web page they must be able to navigate through your content and find more answers around the topic they are researching.
A big SEO factor is how long a visitor stays on your page and website. This term is referred to by Google as ‘Bounce Rate’.
A low bounce rate is a good indication that your content and website provides great answers and intriguing content.
Use visual images and video as a way of explaining about the topic in question. Hold them by the hand and guide them to other content that is relevant and interesting.
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