5 Ways To Increase Your Local SEO Rankings
Over the past I have personally seen many businesses struggle and fail to rank their websites due to them or a their SEO company miss the basic foundations of local seo. Below are 5 ways to increase your local seo rankings and provide you with the best possible chance to get your business discovered on the search engine results.
Google my business
Submitting your business to Google is one of the very first steps that you should take to help increase your websites local rankings. Visit Google My Business and provide Google with as much information about your business. Provide details such as exact location, address details, contact numbers, website URL, the industry you are in and opening times.
Once you have provided Google with this information, you will then be asked to verify the information. Depending on your Industry, Google will offer to send out a postcard, phone call or an SMS with a verification code. This verification code is usually delivered within 1-2 weeks. If you have not received anything within this time period then contact them by clicking here.
Essentially what you are doing here is telling Google that you are a reputable business with a business premises and allowing them to deliver full information regarding your business to local visitors searching for keywords that related to your industry or service.
Relevant on page content
Over the years, I have spoken to various businesses that wish to appear high on the search results. I would say that 80% of these clients have websites don’t have enough relevant content relating to their service or industry and are not therefor ready to engage into an SEO campaign.
Let’s look at the following example:
If you were a lawyer firm in Dubai that specialise in business law then within your pages content you would mention that you are not just a a lawyer based in Dubai. Rather, you should announce that you are a business lawyer based in Dubai.
Joe Blogs is a professional business lawyer based in Dubai.
You can even go as far as to narrow the result you deliver by adding in a specific location such as:
Joe Blogs is a professional business lawyer based in Downtown Dubai.
Now when a visitor searches for the term ‘business lawyer downtown Dubai’ in Google, depending on the current competition for this key phrase, your website will be more likely to appear first on the search engine page results.
If you struggle with creating relevant content for your website then hiring a professional web content creator would be a good idea.
Add your business to local business directories
Google’s job is to provide the most relevant and best results for their customers. By adding your business to online directories such as Yellow Pages will provide an indication that you are who you say you are and confirm what services you offer.
A good rule of thumb is not to over do this and only submit your business details to reputable directories.
Collect great links
Links have always been the #1 way of ranking a website in the SERP’s (search engine results pages) until recently. Due to many web masters and spammers manipulating links this method of SEO has resulted in Google altering their algorithm to combat and remove these websites from the search results.
Now, collecting links may sound simple in theory however it can be quite challenging. Google count’s links from established websites that have what we call in the industry as ‘Page Rank’, to be quality links. Sites, which carry the domain .gov, carry very PR (Page Rank) and only offer links to outside websites that have extremely high quality information and content. It is unlikely that a pet shop in Dubai would get a link from a .gov website. Hiring a professional SEO company in Dubai would be a wise decision rather than carrying out a link building strategy by yourself.
Getting great natural, individual reviews for your business online is a strong indication to Google and will help your website rise on the SERP’s.
Once you have submitted your business to Google a good method to help get reviews is to ask your customers to review your business by sending them the link via email them to your business review page on Google after you have delivered your service or product.