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3 Original SEO Strategies That Still Work

3 Original SEO Strategies That Still Work

SEO has changed throughout the years and it has become used more and more as a great way to increase business for many businesses.  The web has been swamped with various new SEO strategies and tips that promise a good return on money and time however there are 3 strategies that have not changed since search engine optimization begun.

3-seo-strategies-that-still-work

Useful Content

Google has always highlighted that ‘content is king’ and we are also a firm believer of this (which is one of the reasons that we create useful content for our blog).

When you create content for your website your focus should not only be around the keywords you are using to attract more visits but more focused on the end user… your readers!

Don’t create content for the sake of it, write and design it to be as helpful as possible for the reader.

Keep paragraphs to a minimum. Short but useful paragraphs of information are more powerful and can be easier to digest than paragraphs of fluff.

Your goal should be to answer or solve your readers problem to ensure that they get what they came for.

Your content should be readable and not stuffed with keywords that become irritating after reading over and over again.

Page Title Tags

Regarded as the next most important aspect of good search engine optimization practice.

Not only do well-written title tags tell the search engines what information your web page provides but it is also helpful to readers who are searching for answers.

There are many plugins such as the Yeost SEO plugin for WordPress, that will help auto generate a title tag however I would highly recommend that you write your own.

If you need help with creating a page title then head over to a previous post that we covered this in by clicking here.

Visitor experience

I am afraid that just having great content and a good page title is not enough. When your reader lands on your web page they must be able to navigate through your content and find more answers around the topic they are researching.

A big SEO factor is how long a visitor stays on your page and website. This term is referred to by Google as ‘Bounce Rate’.

A low bounce rate is a good indication that your content and website provides great answers and intriguing content.

Use visual images and video as a way of explaining about the topic in question. Hold them by the hand and guide them to other content that is relevant and interesting.

Need help with your SEO in Dubai? If so then we are here to help you. Click Here or click on the button below to find out more about what we offer:

SEO – How to get started and help your business grow online

SEO – How to get started and help your business grow online

Search engine optimization has the potential to help small, medium and large businesses in Dubai grow and flourish in their industry. Implementing a well planned SEO campaign can help boost your businesses recognition and generate sales where there where none before. Engaging in Local SEO in Dubai is great to get more local business.

seo company in dubai

Debunked is the fact that SEO is expensive. There are many affordable SEO solutions that provide great results (check out our SEO packages here as an example).

If your budget is currently not allowing you to invest in an SEO agency in Dubai then here are some SEO fundamentals that you can apply and start optimizing your website.

On-Page SEO Checks

  • Does your website have easy to use navigation?
  • Check your website available across all web browsers
  • Include unique titles and meta descriptions that include your targeted keywords
  • Bulk out your website with valuable information and content
  • Add a blog to your website that has useful information to help answer visitors common questions
  • Make sure your URL’s contain your keywords phrases and are search engine friendly

Content Marketing

  • If you have created a blog then make sure you are adding content to it on a regular basis but don’t just post for the sake of posting.
  • Add relative content that sends out positive signals to the search engines
    Consider creating videos and upload them to trusted video websites such as Youtube and Vimeo but be sure to include a link back to your website pages

Get quality links

  • Look at guest posting on other industry websites and become an authority in your industry.
    Make sure your links are useful and don’t just take your readers to unrelated pages.
    Social Media
  • Create fan and company pages on Social Media and include links to and from your website
    Make sure that the content you post on Social Media is applicable to your industry and helpful to your audience.
    Post URL’s from your blog or web pages on social media and explain what your reader is getting.
    Get reviews
  • Ask your happy customers to review your service online through their website or on a review site
    Reply to any reviews where applicable and thank them for their honesty and feedback

If you need an SEO expert in Dubai to help you with your local seo campaign then click here.

Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know

Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know

Local search engine optimization work is an exciting mission with a great reward at the end if actioned correctly.

Local SEO has become a mandatory marketing tool for small-scale, local businesses to become established and get found on the SERP’s (Search Engine Results Pages).

It is seen that local businesses lose out many potential web successes often due to lack of properly optimizing their website for common keyword searches. This loss of opportunities arises due to the confusion of how and what to optimize the website for and where.

If you are struggling to understand how to optimize your website and get a return on your time spent optimizing your site then I highly recommend that you reach for the nearest pen and paper to take notes of the following 5 main elements for local SEO success.

 

NAP (Name, Address of the company, Phone)

NAP is certainly an important aspect that should not be forgotten to add on all the web pages.

When you are implementing on-site SEO tactics, it becomes mandatory to carefully include name, company address and contact number on each page of a website; if you are expecting success from your local SEO program. Maintain a similar format of NAP while adding it on the pages. A good location to place these details is within the footer of the website.

Adding NAP consistently within your company website, allows search engine to easily index the required details to associate with a website in local SERPs. On top of this, adding NAP can also install trust and more importantly help your customers find the best contact method to reach you (not everyone enjoys filling in contact forms).

My Business:

Securing yourself a ‘My Business’ Google listing is an excellent step to optimizing your website to get found by your target customer.

This feature allows companies to appear within several types of Google services such as:

  • Maps
  • Google+
  • Google Search

Setting up this service takes anywhere between 30 – 60 minutes if you are not tech savvy. Remember to provide all details in this listing related to your business to help your new customers contact you.

 

mobile web design dubaiOptimize Your Website For Mobile Devices:

Due to the rapid development of technology in the last decade, many of the population now owns a tablet or a smartphone.

This emerging effect of smart phones has encouraged search engine to ultimately update the algorithm for including mobile optimization in the ranking factor of a website.

This algorithm shows the necessity of having your website optimized for mobile accessibility.

Search engines like the big G are consistently looking to improve their customers online experience and deliver information easily to any device and not just to a desktop computer anymore.

Making your website mobile accessible and optimizing the website in terms of speed and information offers great potential and massive successes for your website.

 

Local Reviews:

Fast becoming a great indication of the quality of the service offered from a local businesses reviews show just what people think of the service or product you are offering.

It goes without saying that you should always keep the customer happy and feel that they have walked away with value.

Many businesses have started to take it upon themselves to email their customers requesting a review and even asking that they place a review at point of sale on a tablet pre-loaded with the review page.

 

Local SEO Link Building:

As much as many say that link building is dead, it is still proving to provide positive results providing it is done properly and appears as naturally as possible.

Carefully balanced links can help build a good quality score for the site they are backlinking to.

Ensure that the links that are being sent to the appropriate, related content at all times and avoid engaging in any link building schemes as these can be highly detrimental in the future.

Avoid overuse of directory listings. A few listings are fine so make sure that you research the quality of the directory website you are placing the listing for your business.

If you need help in getting your website listed with local SEO then don’t be scared to get in contact with our team at Upload International. We are here to help. For more information on this topic then click here.

SEO NEWS: “Near Me” Searches Have Doubled

SEO NEWS: “Near Me” Searches Have Doubled This Year According to Google.

Searches in Google that have a location note like “nearby” have doubled in the last 12 months. The majority of these types of searches have been conducted on a mobile device (80%).

Take a look for yourself by searching in Google for a restaurant or hair salon on your mobile phone and you should notice the “nearby” or “near me” option appear.

This data was released in March 2015 this year by Google. Now buttons appear to help users get directions to the local businesses that they are searching for and making the whole Google experience more useful than ever before.

Also, according to Google’s Chief business officer Omid Kordestani, we maybe seeing a buy button appearing soon for certain ads.

What does this all mean for local businesses and local seo? Well it is imperative that any local business with a website now focuses on ensuring their website is mobile friendly and provides a great customer experience.

If you need help creating a mobile version of your website then be sure to contact us by clicking here.

Does SEO in Dubai follow the same SEO principles as everywhere else?

Does SEO in Dubai follow the same SEO principles as everywhere else?

Just thought that I would post this today, as it’s been on my mind the last few days and I feel that it will provide some answers.

Last week I met with one of my clients who asked me if seo in Dubai was the same as anywhere else. I looked at her for a moment whilst I processed the question before providing my answer. Her question did make me think.

Now I need to straighten out something, SEO is the same in all countries providing potential visitors are searching for the keywords in that countries native language or in English.

flat design illustration of seo in dubaiLet me explain, for example, in Dubai, there is a mixture of languages such as Arabic, English, Pilipino and Hindi. If you have a website that has English on it then it should be optimized for English search phrases and keywords.

From my research I have conducted for my local seo clients in Dubai, I can safely say that there are more searches conducted in English as apposed to any other language.

Many websites in Dubai mainly contain English as their chosen ‘default’ language so to find these websites, the general public enters English terms and business names to find them. Now don’t get me wrong, there are many Arabic websites in the UAE too which is great and are targeting their Arabic customers.

So to quickly recap, when researching and working on an SEO campaign it is important to ensure tht you are optimising your website for your ideal customers. Your target keywords should be in the same language to which your website is built upon.

If you are a business owner reading this and would like to learn more on how we maybe able to help you increase your websites visibility in the search engines then please click here for more information on our seo service.

5 Ways To Increase Your Local SEO Rankings

5 Ways To Increase Your Local SEO Rankings

Over the past I have personally seen many businesses struggle and fail to rank their websites due to them or a their SEO company miss the basic foundations of local seo. Below are 5 ways to increase your local seo rankings and provide you with the best possible chance to get your business discovered on the search engine results.

Google my business

Submitting your business to Google is one of the very first steps that you should take to help increase your websites local rankings. Visit Google My Business and provide Google with as much information about your business. Provide details such as exact location, address details, contact numbers, website URL, the industry you are in and opening times.

Once you have provided Google with this information, you will then be asked to verify the information. Depending on your Industry, Google will offer to send out a postcard, phone call or an SMS with a verification code. This verification code is usually delivered within 1-2 weeks. If you have not received anything within this time period then contact them by clicking here.

Essentially what you are doing here is telling Google that you are a reputable business with a business premises and allowing them to deliver full information regarding your business to local visitors searching for keywords that related to your industry or service.

Relevant on page content

Over the years, I have spoken to various businesses that wish to appear high on the search results. I would say that 80% of these clients have websites don’t have enough relevant content relating to their service or industry and are not therefor ready to engage into an SEO campaign.

Let’s look at the following example:

If you were a lawyer firm in Dubai that specialise in business law then within your pages content you would mention that you are not just a a lawyer based in Dubai. Rather, you should announce that you are a business lawyer based in Dubai.

Example:

Joe Blogs is a professional business lawyer based in Dubai.

You can even go as far as to narrow the result you deliver by adding in a specific location such as:

Joe Blogs is a professional business lawyer based in Downtown Dubai.

Now when a visitor searches for the term ‘business lawyer downtown Dubai’ in Google, depending on the current competition for this key phrase, your website will be more likely to appear first on the search engine page results.

If you struggle with creating relevant content for your website then hiring a professional web content creator would be a good idea.

Add your business to local business directories

Google’s job is to provide the most relevant and best results for their customers. By adding your business to online directories such as Yellow Pages will provide an indication that you are who you say you are and confirm what services you offer.

A good rule of thumb is not to over do this and only submit your business details to reputable directories.

Collect great links

Links have always been the #1 way of ranking a website in the SERP’s (search engine results pages) until recently.  Due to many web masters and spammers manipulating links this method of SEO has resulted in Google altering their algorithm to combat and remove these websites from the search results.

Now, collecting links may sound simple in theory however it can be quite challenging. Google count’s links from established websites that have what we call in the industry as ‘Page Rank’, to be quality links. Sites, which carry the domain .gov, carry very PR (Page Rank) and only offer links to outside websites that have extremely high quality information and content. It is unlikely that a pet shop in Dubai would get a link from a .gov website. Hiring a professional SEO company in Dubai would be a wise decision rather than carrying out a link building strategy by yourself.

google review page exampleGet reviews

Getting great natural, individual reviews for your business online is a strong indication to Google and will help your website rise on the SERP’s.

Once you have submitted your business to Google a good method to help get reviews is to ask your customers to review your business by sending them the link via email them to your business review page on Google after you have delivered your service or product.