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6 Tips That Will Get More Sales Online

tips to how to get more sales online

6 Tips That Will Get More Sales Online

With sheer amount of competition online for any Industry is pretty important to ensure you were making every effort to out run your competition and get more sales online.

Simply having a website is not enough these days.

If you want to attract more online visitors and to buy from you then by implementing the following online factors outlined below then you’re in with the best chance.

Publish content that is helpful

Publishing content just the sake of things is surely not the best way to engage your visitors interest on your website.

The content you publish on a blog or page should always be helpful and informative and all times.

Always be sure that when publishing content, that who have a call to action to let visitors know what they need to do next on that page.

If you don’t have the time to create the content yourself then there is help available. Hiring a content creation service who can help create great content for your website or blog is a very good and leveraged option.

Make sure your website is responsive

Having a response website that is available to view on mobile and tablet devices is crucial nowadays.

Why would you want to create a barrier between you and your customers by not allowing them to access your website from anything other than a desktop computer or laptop? Pretty crazy right?

Responsive web design is becoming a lot easier these days with the growth of technology and software.

Because it is becoming easier to create mobile responsive websites then the cost for having these types of websites designed and built it slowly coming down in price which is great for new businesses who have a small marketing budget set aside for their website design and development.

wordpress designer dubai

 

Video marketing

Investing time and money in creating good-quality videos that can be published on your website or on YouTube for example, is a dynamic marketing strategy for getting your message across to your viewers and potential buying customers.

By far, the story telling method of video is an extremely powerful way of creating emotion and will inspire the viewer to take further action on whatever is that you are telling them to do.

Always make sure that your video is of the highest quality possible and that the information you present it is also extremely helpful and provides answers to the problem that the viewers have been searching for.

Discounts

Discounts have never failed before online.

Buyers love to save money is an extremely good way to get your foot in the door and install trust in your service or products within your target market.

Pricing

Pricing is by far one of the biggest hurdles for any business especially in Dubai and the UAE. Customers always want the best deal, which is totally understandable.

Make sure you have researched your competition is pricing and that you’re pricing is either cheaper where possible, or at least price matched.

If this is too much of a challenge based on the quality of service for the products that you’re offering then look at including other added benefits or additional services to include into the package.

Customers always want value for money and if you provide this at the right price then you’re on the winning road.

On-page SEO

If you have a website then it is absolutely crucial to be found online to reach success and get a return on your investment.

To achieve this then you must optimise your website for your targeted keywords to attract more search results on sites such as Google, Yahoo, Bing etc.

THINK: Most buying customers are searching for answers to the problems online. Give them the answers!

By optimising your content and your website for these answers to your customers problems then you will attract your target market onto your website and offer them an upsell or additional information in return for a price.

That sounds easy right?

Well absolutely is!

However, it is always advisable please seek professional advice when it comes to SEO. By having the wrong target keywords you would not only be wasting your time in creating the content and also attracting the wrong visitors or even not getting any visitors at all.

I would always advise that you seek out a professional SEO company in Dubai to help you with your on-page and off-page SEO.

Are you using any other techniques to drive more sales online?

If so then leave your comments in the comment section below as we would love to hear from you.

3 New SEO News Stories – April 2016

seo dubai news image

3 New SEO News Stories – April 2016

It’s been an interesting month so far with plenty of activity, rumours and potential Google algorithm changes in the pipeline. Here are the top 3 SEO news stories that we think you should know about.

Images appearing in Googles March update?

Depending on where you are located, you may have noticed some thumbnail images appearing in the Google search results recently.

Speculation in the SEO forums believe that Google could well be testing a new update in the pipeline that focuses on images.

Possible March update from Google

March 2016 saw some huge ripples in the SERPS (search result pages). Many website owners and SEO experts saw some substantial movements, some positive and some negative.

Without any official announcement from Google this could well have been a Google update. Watch this space!

Image filters added to the Google image search

If you head on over to Googles image search then you may well find some nice new addition to their search filters.

They have provided a helpful colour pallet in the form of buttons that allows the user to sort images by a specific colour.

Image of the new Google image filter buttons

Google users have previously been able to do this (see image below) but not in as much detail as they can now.

Check out Brian Edwards PMG who have posted some excellent information in regards to this update.

screenshot of Googles previous image filter pallet that could help your seo.

What you should take away from this…

Well the answer is pretty clear, using high quality images that are correctly named and have descriptive alt text to them is a must.

As web design becomes more advanced with regards to appearance and design less text is used and for this reason images should be optimized in the correct manner for SEO.

Focus should always be on the end user of the website and not on SEO.

As we have said before, give Google’s users what they want and you shall be rewarded.

SEO – How to get started and help your business grow online

SEO – How to get started and help your business grow online

Search engine optimization has the potential to help small, medium and large businesses in Dubai grow and flourish in their industry. Implementing a well planned SEO campaign can help boost your businesses recognition and generate sales where there where none before. Engaging in Local SEO in Dubai is great to get more local business.

seo company in dubai

Debunked is the fact that SEO is expensive. There are many affordable SEO solutions that provide great results (check out our SEO packages here as an example).

If your budget is currently not allowing you to invest in an SEO agency in Dubai then here are some SEO fundamentals that you can apply and start optimizing your website.

On-Page SEO Checks

  • Does your website have easy to use navigation?
  • Check your website available across all web browsers
  • Include unique titles and meta descriptions that include your targeted keywords
  • Bulk out your website with valuable information and content
  • Add a blog to your website that has useful information to help answer visitors common questions
  • Make sure your URL’s contain your keywords phrases and are search engine friendly

Content Marketing

  • If you have created a blog then make sure you are adding content to it on a regular basis but don’t just post for the sake of posting.
  • Add relative content that sends out positive signals to the search engines
    Consider creating videos and upload them to trusted video websites such as Youtube and Vimeo but be sure to include a link back to your website pages

Get quality links

  • Look at guest posting on other industry websites and become an authority in your industry.
    Make sure your links are useful and don’t just take your readers to unrelated pages.
    Social Media
  • Create fan and company pages on Social Media and include links to and from your website
    Make sure that the content you post on Social Media is applicable to your industry and helpful to your audience.
    Post URL’s from your blog or web pages on social media and explain what your reader is getting.
    Get reviews
  • Ask your happy customers to review your service online through their website or on a review site
    Reply to any reviews where applicable and thank them for their honesty and feedback

If you need an SEO expert in Dubai to help you with your local seo campaign then click here.

Basic SEO Tip #1

Basic SEO Tip #1

Each week we will be providing some free advice to our website customers and blog readers in regards to their websites on page SEO and improve their overall website rankings.

seo-company-dubai-seo-tip-number-1

Since we have started providing SEO for local businesses in Dubai and worldwide, we have witnessed some great websites that look amazing however due to the lack of search engine optimization the web developers missed out some basic seo fundamentals.

So we are here to pick up the pieces and give you some absolute gold advise (for free) and give your website an extra push.

This week I want to start at the top (and when I say top I mean TOP).

seo company dubaiPage Title

This may sound obvious to most however as I mentioned earlier, we have personally seen 100’s of websites miss this #1 on page seo procedure.

We work with a lot of local seo clients in Dubai. It still surprises me when clients who have used another SEO agency in Dubai have not received any on-page SEO advice and recommended changes. One of which is the websites page title.

If you want to give your website a better chance of ranking in the search pages then your first port of call is the websites page titles.

The correct structure of the page title should be as follows:

Keyword(s) | Company Name

Or if you are targeting local customers then:

Keyword(s) Location | Company Name

For example, if your business was a dog grooming salon in Dubai then you would use the following page title:

Dog Grooming Dubai | Pooch Paradise

If you where offering this service wordwide then it would simply be:

Dog Grooming | Pooch Paradise

Make sense? Great.

How can you check your websites page titles without being a developer?

We highly recommend SEO Quake which is a free tool that installs on your browsers website extensions. You can get it by visiting http://www.seoquake.com

If you have any questions then please ask us in our comments section below.

Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know

Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know

Local search engine optimization work is an exciting mission with a great reward at the end if actioned correctly.

Local SEO has become a mandatory marketing tool for small-scale, local businesses to become established and get found on the SERP’s (Search Engine Results Pages).

It is seen that local businesses lose out many potential web successes often due to lack of properly optimizing their website for common keyword searches. This loss of opportunities arises due to the confusion of how and what to optimize the website for and where.

If you are struggling to understand how to optimize your website and get a return on your time spent optimizing your site then I highly recommend that you reach for the nearest pen and paper to take notes of the following 5 main elements for local SEO success.

 

NAP (Name, Address of the company, Phone)

NAP is certainly an important aspect that should not be forgotten to add on all the web pages.

When you are implementing on-site SEO tactics, it becomes mandatory to carefully include name, company address and contact number on each page of a website; if you are expecting success from your local SEO program. Maintain a similar format of NAP while adding it on the pages. A good location to place these details is within the footer of the website.

Adding NAP consistently within your company website, allows search engine to easily index the required details to associate with a website in local SERPs. On top of this, adding NAP can also install trust and more importantly help your customers find the best contact method to reach you (not everyone enjoys filling in contact forms).

My Business:

Securing yourself a ‘My Business’ Google listing is an excellent step to optimizing your website to get found by your target customer.

This feature allows companies to appear within several types of Google services such as:

  • Maps
  • Google+
  • Google Search

Setting up this service takes anywhere between 30 – 60 minutes if you are not tech savvy. Remember to provide all details in this listing related to your business to help your new customers contact you.

 

mobile web design dubaiOptimize Your Website For Mobile Devices:

Due to the rapid development of technology in the last decade, many of the population now owns a tablet or a smartphone.

This emerging effect of smart phones has encouraged search engine to ultimately update the algorithm for including mobile optimization in the ranking factor of a website.

This algorithm shows the necessity of having your website optimized for mobile accessibility.

Search engines like the big G are consistently looking to improve their customers online experience and deliver information easily to any device and not just to a desktop computer anymore.

Making your website mobile accessible and optimizing the website in terms of speed and information offers great potential and massive successes for your website.

 

Local Reviews:

Fast becoming a great indication of the quality of the service offered from a local businesses reviews show just what people think of the service or product you are offering.

It goes without saying that you should always keep the customer happy and feel that they have walked away with value.

Many businesses have started to take it upon themselves to email their customers requesting a review and even asking that they place a review at point of sale on a tablet pre-loaded with the review page.

 

Local SEO Link Building:

As much as many say that link building is dead, it is still proving to provide positive results providing it is done properly and appears as naturally as possible.

Carefully balanced links can help build a good quality score for the site they are backlinking to.

Ensure that the links that are being sent to the appropriate, related content at all times and avoid engaging in any link building schemes as these can be highly detrimental in the future.

Avoid overuse of directory listings. A few listings are fine so make sure that you research the quality of the directory website you are placing the listing for your business.

If you need help in getting your website listed with local SEO then don’t be scared to get in contact with our team at Upload International. We are here to help. For more information on this topic then click here.

The SEO Tactic You Probably Didn’t Know

The SEO Tactic You Probably Didn’t Know

As a professional SEO company operating in Dubai we truly understand that search engine rankings are one of the most important factors when it comes to online marketing.

All website and e-commerce owners need to work and rank better than their competitors on the various search engines.

Here at Upload International, we have a special tactic for you that will help you boost your websites search rankings. Bare in mind that this SEO tactic is crucial for any online business that wants to succeed online and if ignored, your rankings could go down to the fourth page or even further below. Research shows that no one checks the fourth page of a search result. In fact, you maybe shocked to learn that very few even check the second page!

This following SEO tip applies for all businesses regardless of whether they are established or are just starting online. Yes, this tactic is not very common and not many even use it but it is a surprising asset.

Here, you must always keep in mind that getting to the first page is just step number one. Step number two is to reach the number one spot and step number three is to stay there.

When you start off with SEO, you should start with research. Research is of two types: keyword research and competition research. While keyword research is commonly done, businesses mostly forget competition research. Both, though, are equally important when it comes to SEO ranking.

Now comes the main question: why should we research? Well, if you don’t research you will come up with the wrong keywords and waste your time on them. You won’t have any search results because no one is looking for the keywords you have targeted. Thus, you must conduct keyword research despite having excellent top-notch content on the website.

Illustration of an seo report with positive statistics and a microscope to the right hand side which represents seo researchStart Researching Keywords

Keyword research requires attention and patience. You must delve into three key areas during this process.

The first area is the right keyword(s) to target. These keywords should be for your homepage and product pages. Therefore your keywords should be relevant to your offer(s). When you do this you will optimize your website based on your products and promotion will be easier.

Here you should keep in mind that the keywords shouldn’t be too broad. If they are broad, people won’t be able to find what they are looking for. As a result, they will spend more time looking for their requirements and that will result in higher bounce rate and lower conversion.

Also, you shouldn’t pick keywords with too much competition. They are very difficult to ace and you may find yourself in a rut because even though the keywords are relevant you won’t be able to make it to the top because there is too much competition.

1. Start Researching Your Competitors

Once you know which keywords you should use you should shift the focus to competitors. The best way to beat them is to know them!

2. Find Out The Keywords Are Your Competitors Using!

Identify the keywords that your competitors are using. After that, check their domain authorities. Moz toolbar is an excellent software program that will help you find all this information out. There are other online tools as well.

3. Analyse Your Competitions Websites

Visit your competitors’ website and navigate through the entire site. Jot down points such as how user friendly the site is, how quick it is, how the product description is, how the content is, and so on. Don’t forget the setup – this is very important in e-commerce websites. Where are the top-rated products? Where are the recently viewed products?

This information will help you gather your own thoughts and start applying the best strategies for your business. Many beginners tend to copy their established competitors in a bid to attract customers. However, complete duplication is not advisable.

How Is Your Website Different?

Once you conduct your research you should go through your own website and analyse it. You will understand how it differs and how you should change it in order to make it better.

Maybe you don’t have a blog? May be the product descriptions could be better? Such detailing will definitely help you with your site and ultimately, your websites rankings.

If you would like our team to help your business get found online then click here to view our seo services available in Dubai and the rest of the world.

Is It Time To Change Your SEO Strategy?

Is It Time To Change Your SEO Strategy?

SEO best practices will change regardless of what you think about the changes. SEO is nothing less than volatile, which is why you shouldn’t get too snug with your current strategy. All search engines including Google are changing and you must evolve with them too, if you want to see success.

On the bright side, the advances in SEO are not overwhelming. You can start working on them easily and readying your business for the future.

The evolution of SEO in 2015

If you want to stay on par with the changes in SEO you should start off by understanding what changes are coming in this field. The most feasible way to do this is to categorise various aspects of SEO and then comparing them with the past. What was acceptable until now? How has it changed? What are search engines looking for now?

Once you get a hang of the new SEO in comparison with the old SEO a number of things will clear up and you will be able to strategize accordingly. A few changes have been listed below:

The SEO mindset

Previously: The entire SEO world revolved around keywords and ultimately getting ranked well on SERPs. Many people gave the methodology of being ranked a miss and thought that didn’t matter as long as you were on page one.

Nowadays: Now, it is important to focus on the quality of your offerings, customer engagement, and the reputation of your brand. You must pay attention to how well your brand is being received online instead of focusing on its rank.

Content approach

Previously: In the past and now, content was important for readers but marketers never followed that rule. They kept the SERP ranking in mind and wrote content full of keywords accordingly. The content was written not for readers but for search engines.

Nowadays: When Google released the Panda algorithm, this mindset changed (it had to). Content must now focus only on the readers, failing which search engines will remove your site from their indexes. You will be ranked based on the relevance of your content and your visitors engagement on the page. The longer the visitor stays on your website the better the content must be.

Link building best methods

Previously: Just like in the case of content, link building was supposed to be relevant. However, marketers chose to ignore that and started concentrating on building as many links as possible that redirected to their website. Forums and directories became very popular due to this.

Nowadays: Google and other search engines will blacklist you if you continue to create irrelevant links. Today, you must earn your links by building relationships with relevant sources. The relevance of every link coming back to your site is checked. Thus, you should be very particular and selective in order to stay in the good books of search engines.

Keyword mentality

Previously: Up until now, one keyword had the entire focus and marketers would work only on that particular keyword.

Nowadays: Now, Google is giving importance to what the searcher is typing. It is the intent of the keyword along with long tail searches that are being given preference. In other words, you should focus on semantic SEO through creativity if you want more traffic and a better rank.

Social media approach

Previously: Since people focused too much on rankings, they never bothered about using social media for brand building. Back then, social media presence was not considered while ranking a website.

Nowadays: Today, SEO and social media almost work hand in hand. Social media is still not considered during ranking but it helps a lot with visibility and audience building. Jeff Bullas, the online marketer, said that 47% Americans swear by Facebook for their business growth. That is why the attitude towards social media has changed significantly today.

What You Should Do

SEO will never be static and neither should you. You should always be aware of the changes and you should evolve your strategies accordingly in order to succeed. To stay on top of this as well as running a business can be an almost near impossible feat which is why you should consider hiring an SEO service to do it for you and remove the strain on your time. Our team are on standby to get your business online fast!

Not Adding This To Your Website Is Loosing You Customers!

Website Conversion Tips #2

Hi, it’s Mark Evans here from Upload International web design and SEO company based in Dubai. And I’m here with a top website conversion tip for you the online business owner.

This website conversion tip is so simple that you have probably overlooked it like so many other online businesses do. It’s simply to have testimonials on your website. These testimonials can be in written form or even better, video testimonials from your clients that you have had the experience of working with currently or in the past.

Increase Your Websites Conversions

Increase Your Websites Conversions

Testimonials have social proof, they increase the conversion rate on your website, its a proven strategy and there are countless tests and research carried out that prove this.

So your action step today or this week is to go to your clients, previous or current, and ask them for a video or written testimonial for your website. This can be absolutely phenomenal in terms of  your results.

I look forward to hearing your results from using this strategy in the comments section below once you have implemented this strategy.

Until next time, have a great day.

To your online business success,

Mark Evans

 

 

New Content Writing Service Available

New Content Writing Service Available

Hi it’s Mark Evans here From Upload International web design and SEO Company based in Dubai and I’m here with some exciting news for you today.

 

 

Content Writing ServiceWe have just released our content writing service on our website. So if you’re looking for Great Quality written content your website and you’re struggling for ideas and time to write the contents then we have just the team to help you. Our professional team is based in the UK and are qualified graduates in creative writing.

So, if you would like to get on board and start this process with us then I invite you to click on the link below on this blog post and we will get in contact with you as soon as possible.

We look forward to doing business with you very soon, in the meanwhile this is Mark Evans from upload International.

 

What Is SEO?

What is SEO?

Hi it’s Mark Evans here from uploading International web design and SEO services in Dubai. I’m here today to chat to you About seo, What is it, what can it do for your company and what are the benefits?

SEO stands for search engine optimisation, what does that mean? Well it’s optimising your website so they can be found in the search engines easier by users.

These people searching for keywords and key phrases for an answer to a question or a problem and products or services, answer your website pops up on the front page of the search results.

What are the benefits of having SEO for your business online?

Well if you’re not on the front page of Google or the other search engines then you literally not on Google at all. Statistics and results show that very few people actually go past the first page of a search engine. So it’s crucial that if you’re online then you need to be on the front page of Google and search engines.

Obviously if you’re at number one on Google for example then you’re going to get more traffic to your website compare to being a number two, Three, Four and so on.

So what are your chances of getting to number one on Google and out running in your competitors?

Well, without any knowledge or education in SEO then your chances are fairly unlikely you are going to be able to do it alone. I would always recommend that you speak to experts such as myself or my company and letting us do the work for you.

What is SEO?So how does SEO work?

Well it’s a case of putting out really great content online that is informative. So bring out well-written content, images, videos and therefore increasing the users overall experience on your website is a great place to start. The other elements that you can use to help boost your SEO presence online is social proof such as posting on social media websites like Facebook, Twitter and Google’s very own Google+ is a good place to start. Having a Google+ accounts is a must have as well as having A Youtube channel. Google now owns YouTube and it has Google+ of course so it looks out for links to websites and content online which it accepts as a thumbs up that the content being shared is good and informative.

Other SEO methods

The other methods are currently being used still are creating and sourcing back links to a website. That there’s been quite a few challenges with this method in the past couple of years as Google is constantly updating its algorithm so that it can help deliver better content to its users. This is meant that just creating back links to websites is not good enough any more and those websites that simply use this one technique and abuse this form of SEO are now being punished which we are seeing websites getting slapped by Google for doing this. We have even seen some websites be removed from the Google index and listings altogether.

Many SEO companies where and are still and fortunately using this method. These companies which is creating tons and tons of poor quality back links which were not truthful and therefor it wasn’t long before google realised that their system was being and finally put its foot down. Due to this we’ve seen many SEO companies Close down and go out of business which is left reputable companies like ourselves at upload International pickup the pieces, dust them off and take charge of helping clients get their websites back online.

There’re certain aspects of link building that certainly do still work however I would recommend that you should not overdo it.

Warning: Bad SEO companies are still operating

And finally watch out for SEO companies that offer guarantees of getting your websites on top of the search results. These companies can actually damage your website as many of them practice link building in extreme quantities. As I mentioned earlier this can be fine in the short-term and your website may appear at the top of the results for a very short timeframe but once Google notices the bad links then your website can be removed altogether from its index.

I hope this video has been helpfulAnd please if you had any questions and leave them in the comment section below or if you would like us to look after your websites SEO campaign then please click the button below.

This is Mark Evans from Upload International, have a nice day.