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Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know

Local SEO – The 5 Main Elements For Local SEO That Every Website Owner Should Know

Local search engine optimization work is an exciting mission with a great reward at the end if actioned correctly.

Local SEO has become a mandatory marketing tool for small-scale, local businesses to become established and get found on the SERP’s (Search Engine Results Pages).

It is seen that local businesses lose out many potential web successes often due to lack of properly optimizing their website for common keyword searches. This loss of opportunities arises due to the confusion of how and what to optimize the website for and where.

If you are struggling to understand how to optimize your website and get a return on your time spent optimizing your site then I highly recommend that you reach for the nearest pen and paper to take notes of the following 5 main elements for local SEO success.

 

NAP (Name, Address of the company, Phone)

NAP is certainly an important aspect that should not be forgotten to add on all the web pages.

When you are implementing on-site SEO tactics, it becomes mandatory to carefully include name, company address and contact number on each page of a website; if you are expecting success from your local SEO program. Maintain a similar format of NAP while adding it on the pages. A good location to place these details is within the footer of the website.

Adding NAP consistently within your company website, allows search engine to easily index the required details to associate with a website in local SERPs. On top of this, adding NAP can also install trust and more importantly help your customers find the best contact method to reach you (not everyone enjoys filling in contact forms).

My Business:

Securing yourself a ‘My Business’ Google listing is an excellent step to optimizing your website to get found by your target customer.

This feature allows companies to appear within several types of Google services such as:

  • Maps
  • Google+
  • Google Search

Setting up this service takes anywhere between 30 – 60 minutes if you are not tech savvy. Remember to provide all details in this listing related to your business to help your new customers contact you.

 

mobile web design dubaiOptimize Your Website For Mobile Devices:

Due to the rapid development of technology in the last decade, many of the population now owns a tablet or a smartphone.

This emerging effect of smart phones has encouraged search engine to ultimately update the algorithm for including mobile optimization in the ranking factor of a website.

This algorithm shows the necessity of having your website optimized for mobile accessibility.

Search engines like the big G are consistently looking to improve their customers online experience and deliver information easily to any device and not just to a desktop computer anymore.

Making your website mobile accessible and optimizing the website in terms of speed and information offers great potential and massive successes for your website.

 

Local Reviews:

Fast becoming a great indication of the quality of the service offered from a local businesses reviews show just what people think of the service or product you are offering.

It goes without saying that you should always keep the customer happy and feel that they have walked away with value.

Many businesses have started to take it upon themselves to email their customers requesting a review and even asking that they place a review at point of sale on a tablet pre-loaded with the review page.

 

Local SEO Link Building:

As much as many say that link building is dead, it is still proving to provide positive results providing it is done properly and appears as naturally as possible.

Carefully balanced links can help build a good quality score for the site they are backlinking to.

Ensure that the links that are being sent to the appropriate, related content at all times and avoid engaging in any link building schemes as these can be highly detrimental in the future.

Avoid overuse of directory listings. A few listings are fine so make sure that you research the quality of the directory website you are placing the listing for your business.

If you need help in getting your website listed with local SEO then don’t be scared to get in contact with our team at Upload International. We are here to help. For more information on this topic then click here.

5 Ways To Increase Your Local SEO Rankings

5 Ways To Increase Your Local SEO Rankings

Over the past I have personally seen many businesses struggle and fail to rank their websites due to them or a their SEO company miss the basic foundations of local seo. Below are 5 ways to increase your local seo rankings and provide you with the best possible chance to get your business discovered on the search engine results.

Google my business

Submitting your business to Google is one of the very first steps that you should take to help increase your websites local rankings. Visit Google My Business and provide Google with as much information about your business. Provide details such as exact location, address details, contact numbers, website URL, the industry you are in and opening times.

Once you have provided Google with this information, you will then be asked to verify the information. Depending on your Industry, Google will offer to send out a postcard, phone call or an SMS with a verification code. This verification code is usually delivered within 1-2 weeks. If you have not received anything within this time period then contact them by clicking here.

Essentially what you are doing here is telling Google that you are a reputable business with a business premises and allowing them to deliver full information regarding your business to local visitors searching for keywords that related to your industry or service.

Relevant on page content

Over the years, I have spoken to various businesses that wish to appear high on the search results. I would say that 80% of these clients have websites don’t have enough relevant content relating to their service or industry and are not therefor ready to engage into an SEO campaign.

Let’s look at the following example:

If you were a lawyer firm in Dubai that specialise in business law then within your pages content you would mention that you are not just a a lawyer based in Dubai. Rather, you should announce that you are a business lawyer based in Dubai.

Example:

Joe Blogs is a professional business lawyer based in Dubai.

You can even go as far as to narrow the result you deliver by adding in a specific location such as:

Joe Blogs is a professional business lawyer based in Downtown Dubai.

Now when a visitor searches for the term ‘business lawyer downtown Dubai’ in Google, depending on the current competition for this key phrase, your website will be more likely to appear first on the search engine page results.

If you struggle with creating relevant content for your website then hiring a professional web content creator would be a good idea.

Add your business to local business directories

Google’s job is to provide the most relevant and best results for their customers. By adding your business to online directories such as Yellow Pages will provide an indication that you are who you say you are and confirm what services you offer.

A good rule of thumb is not to over do this and only submit your business details to reputable directories.

Collect great links

Links have always been the #1 way of ranking a website in the SERP’s (search engine results pages) until recently.  Due to many web masters and spammers manipulating links this method of SEO has resulted in Google altering their algorithm to combat and remove these websites from the search results.

Now, collecting links may sound simple in theory however it can be quite challenging. Google count’s links from established websites that have what we call in the industry as ‘Page Rank’, to be quality links. Sites, which carry the domain .gov, carry very PR (Page Rank) and only offer links to outside websites that have extremely high quality information and content. It is unlikely that a pet shop in Dubai would get a link from a .gov website. Hiring a professional SEO company in Dubai would be a wise decision rather than carrying out a link building strategy by yourself.

google review page exampleGet reviews

Getting great natural, individual reviews for your business online is a strong indication to Google and will help your website rise on the SERP’s.

Once you have submitted your business to Google a good method to help get reviews is to ask your customers to review your business by sending them the link via email them to your business review page on Google after you have delivered your service or product.