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Top 8 SEO Tips

Top 8 SEO Tips

SEO has managed to stump many of us but the truth is that you don’t have to be an expert to do it. In fact, there are many SEO tips that you can apply without detailed knowledge of SEO or the budget. You just need to find the time to learn about them and then implement them. Listed below are a few tips that are free and extremely useful:

Content

The core ranking factor of any website is dependant on the content of the site. Relevant content will increase the quality of your website and people will have a great reason to not just visit but also keep coming back for more. Well written content that is relative to your industry on each and every page of your website works like a charm.

Blog

We swear by this tip. We have tried and tested it for you as well. The main thing to remember with the blog is to ensure that it is informative and interesting (and relative to your industry). The target should be the customer and not the search engine. The golden rule is not to just write content for keywords sake.

Like I said, it worked for us and still is. It shouldn’t be done purely as an SEO play, as simply producing content to write a blog that attracts attention. Of course, some businesses may find this tough but every business can come up with several relevant articles to put up. Overtime these will help with indexing and ranking. If you have no time to create your content then outsourcing it maybe a cheaper/faster option. We offer a content creation service that is powerful and fast.

illustration containing the word SEO with targets and arrows scattered around plus hands holding the arrows representing seo tips from an seo company in dubaiThe Visitor Comes First

As I mentioned in the above tips, you should not be obsessed with keywords. Yes, they are important but that doesn’t mean you write content just for the sake of cramming keywords into it. Also, using multiple keywords even where they are not needed will only bring you trouble. You should work towards creating relevant pages that attract readers. Your business and advise is for them, isn’t it?

Get Onto Social Media

Social media is one of the best channels for small businesses to establish themselves online and one of the cheapest options providing it is done well. There are many different social media sites and not all of them may suit your business model. Thus, you can experiment and find the best. Create profiles with accurate information; especially contact details, on all major platforms. Social media presence also helps with search rankings. Again, if you don’t have time to dedicate to your social media then get our help by Clicking Here.

Don’t Fall Trap To Promises from Agencies

Organic ranking comes with zero shortcuts. You have to work towards it. A good SEO agency will never promise you page one ranking. That is simply not always possible.

A good SEO agency will work towards improving your ranking as much as possible. If any agency guarantees page one rank, steer clear of it. Also, as you can see, SEO is quite simple and you don’t really need to hire an agency providing you have the patients and time to dedicate to it.

If you do hire an agency, you must keep a track of what’s going on. If you see quick results you should be very stringent as this could be due to some black hat seo strategy which will get picked up by Google and the other search engines resulting in your site being de-indexed.

Organic SEO takes time to give you leads and deliver results. If you see short-term methods such as aggressive link building, you may feel happy about the results at first but you should know that in the long term, Google will punish you for your shortcuts.

URL Must Be Simple

Visitors should know what the page is about through the URL itself. for example http://uploadinternational.com/top-8-seo-tips/.

Keep An Eye On Competitors

Find out what your competitors are doing to improve their ranking. You can find out their target keywords by going through their websites. This will help give you ideas for articles and an understanding of what is working.

Keyword Planner From Google

If you are short on keyword ideas, you should use Google Keyword Planner for it. It will give you information about keywords and the competition surrounding them. Also, you should be very careful about choosing and using keywords. If you choose too many and use all of them, your content will be stuffed. Visitors and Google, both will dislike this. Select only a couple of keywords and use them naturally, make them informative and flow.

Need more help with your SEO? Don’t have the time to do all of this work?  Need to focus on your business and get someone else to manage your online marketing? Then get help from our team by clicking on the button below.

Is It Time To Change Your SEO Strategy?

Is It Time To Change Your SEO Strategy?

SEO best practices will change regardless of what you think about the changes. SEO is nothing less than volatile, which is why you shouldn’t get too snug with your current strategy. All search engines including Google are changing and you must evolve with them too, if you want to see success.

On the bright side, the advances in SEO are not overwhelming. You can start working on them easily and readying your business for the future.

The evolution of SEO in 2015

If you want to stay on par with the changes in SEO you should start off by understanding what changes are coming in this field. The most feasible way to do this is to categorise various aspects of SEO and then comparing them with the past. What was acceptable until now? How has it changed? What are search engines looking for now?

Once you get a hang of the new SEO in comparison with the old SEO a number of things will clear up and you will be able to strategize accordingly. A few changes have been listed below:

The SEO mindset

Previously: The entire SEO world revolved around keywords and ultimately getting ranked well on SERPs. Many people gave the methodology of being ranked a miss and thought that didn’t matter as long as you were on page one.

Nowadays: Now, it is important to focus on the quality of your offerings, customer engagement, and the reputation of your brand. You must pay attention to how well your brand is being received online instead of focusing on its rank.

Content approach

Previously: In the past and now, content was important for readers but marketers never followed that rule. They kept the SERP ranking in mind and wrote content full of keywords accordingly. The content was written not for readers but for search engines.

Nowadays: When Google released the Panda algorithm, this mindset changed (it had to). Content must now focus only on the readers, failing which search engines will remove your site from their indexes. You will be ranked based on the relevance of your content and your visitors engagement on the page. The longer the visitor stays on your website the better the content must be.

Link building best methods

Previously: Just like in the case of content, link building was supposed to be relevant. However, marketers chose to ignore that and started concentrating on building as many links as possible that redirected to their website. Forums and directories became very popular due to this.

Nowadays: Google and other search engines will blacklist you if you continue to create irrelevant links. Today, you must earn your links by building relationships with relevant sources. The relevance of every link coming back to your site is checked. Thus, you should be very particular and selective in order to stay in the good books of search engines.

Keyword mentality

Previously: Up until now, one keyword had the entire focus and marketers would work only on that particular keyword.

Nowadays: Now, Google is giving importance to what the searcher is typing. It is the intent of the keyword along with long tail searches that are being given preference. In other words, you should focus on semantic SEO through creativity if you want more traffic and a better rank.

Social media approach

Previously: Since people focused too much on rankings, they never bothered about using social media for brand building. Back then, social media presence was not considered while ranking a website.

Nowadays: Today, SEO and social media almost work hand in hand. Social media is still not considered during ranking but it helps a lot with visibility and audience building. Jeff Bullas, the online marketer, said that 47% Americans swear by Facebook for their business growth. That is why the attitude towards social media has changed significantly today.

What You Should Do

SEO will never be static and neither should you. You should always be aware of the changes and you should evolve your strategies accordingly in order to succeed. To stay on top of this as well as running a business can be an almost near impossible feat which is why you should consider hiring an SEO service to do it for you and remove the strain on your time. Our team are on standby to get your business online fast!