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Web design trends that must go

Web Design trends that must go!

Like fashion, website trends don’t stay forever. They change every now and then, which is why you must know when to let go and choose the latest trends and fads. Technology evolves frequently these days and it is never advisable to get habituated to a particular trend. Based on our experience as a professional web design company in Dubai, We have compiled 5 trends for you here, which you must stop depending on immediately:

Mobile Versions of Websites

Mobile switched sites of websites were very common until recently. Now, everyone wants highly responsive designs because mobile switched sites are not enough for mobile users. Most of the shoppers use mobiles these days and they want an excellent user experience accompanied by complete functionality. That is why it is a good idea to build websites especially for mobiles and to make desktops and laptops secondary. Also, a conceptually integrated site for mobiles will help towards SEO because Google is now encouraging sites that have fully-integrated mobile sites for their users.

newspaper with new trend as the headlineSites With Too Much Text!!!

Story telling on your website is of vital importance but doing so through too much text can work against you. Today, it is all about visual storytelling, which means you should focus your attention on websites graphics. The same holds true for social media marketing. On Facebook, Pinterest, and Twitter, it is the visuals that work in your favour. If your site is more text-based you should ensure you integrate various graphics such as videos and pictures in the content. A combination of good quality content and visuals will definitely help your case.

SEO Copywriting

SEO copywriting has always been important for web design but Google has changed many things now. Seeing the change in search algorithms it is obvious that keyword stuffing in website content and writing content purely based on the keywords will work against you not for you. In fact, you may even be penalized by Google and the other search engines for for doing this. That is why you should write content that focuses on your users/visitors and not on keywords.

Pay-Per-Click

Old school pay-per-click is something that you must beware of. New technology is advanced and helps better targeting. You must let go off the old practices, thus, and adopt these new ones.

Do not depend only on Pay Per Click! Expand your range using product ads, online video, and contextual advertising together.

It is very easy to target your ads today based on geographical areas, interests, age, gender, and many other parameters. You must take full advantage of this and target your ads wisely so that the right audience sees your ads and responds accordingly.

Flat Design

Change is drastically coming when it comes to the visual front of web design because retina display is becoming increasingly common on Apple as well as Android. That is why the resolution of your design must be on par with such displays.

You should bid goodbye to 200 ppi (pixels per inch) now and work on better quality. Alongside, you must forget about gradients and shadows, and simplify designs so that they are cleaner.

Finally…

These design trends no longer work and you must let them go before you fall in trouble. Adopt newer trends and ensure that your business thrives in the online market. Google gives us numerous opportunities to grow. We must just understand and grab them without hesitation.

 

 

How to achieve better on-page search engine optimization

How to achieve better on-page search engine optimization

From choosing the right keywords to strategically placing them in our content to looking at advanced practices for the same, we want to optimize our content in the best possible manner so as to ensure established presence over the Internet and boost your SEO investments.

Some means may be extremely difficult and advanced but that doesn’t mean we avoid them just because we don’t understand them. On-page optimization can be achieved in quite a few simple steps as well, which are straight forward and can be made easy to understand. In today’s following blog post I will explain the simple approach to optomizing your website ready to get more traffic.

illustration of on-page website optimization ready for SEO campaignsKeyword Research

To start off with, you must focus on the keywords that you are targeting and that are RELEVANT (I can’t stress that enough). Of course, according to recent algorithm changes, individual keywords may not be as helpful as they previously were but even now, you must create a base with keyword research itself.

When you do this, you will have a clear idea about your target customers. You will also be more aware of the competition you will be facing and have to win the race for those particular keywords. With this knowledge you will be able to structure your plans and shortlist popular keywords with stiff but beatable competition. Your main objective will be to find keywords that people think, speak, and type on Google or any other search engine in a natural way.

Topic and Theme Research

Once you have narrowed down your keywords, then you must start researching topics. Instead of focusing on every individual keyword, you must focus on a theme based on the shortlisted keywords. Check the secondary keywords and then think of what people may search for in relation to them. Now, depending on this research you can form supporting phrases around which your content will start taking shape.

While writing content, you must remember that quality is paramount. Your content must be relevant to your audience in that it answers questions that they usually have. Your content should deserve the top spot in the search engine, which means it should answer the frequently asked questions. Only when the search engine realizes that your content is good enough will it rank you accordingly. Another factor here is user experience. Users must want to come back to your website for more information.

Keep It Natural

The language you use must be natural and it must flow with the topic. In other words, no information must seem forced, just because you must use a particular keyword in the content. To ensure this, you should be flexible during keyword research. Identify different ways in which searchers may look for the topic in question. All the important content must be in the main sections of your website. Important content must never be in the sidebar or the footers because not many will even bother about these sections. Search engines can never be tricked with JavaScript or CSS tricks. Keep it simple and strategic for it to work in your favour.

Your content must also have appropriate backbone and structure, which means that it should include tables, lists, paragraphs, and headers. This will help search engines identify your targeting strategy because it provides clarity.

It is needless to say that good grammar, spelling, organization, and citing sources is an absolute must. Neglecting any of these can land you in trouble. Also, plagiarism must be avoided at all costs.

We do not need advanced tricks or a super computer for on-page optimization. It is simple and easy as long as you are strategic and patient.

Need help with your websites seo in Dubai?  If so then Click Here to see how we can help.

Choosing The Right SEO Company In Dubai And Worldwide

Choosing The Right SEO Company In Dubai And Worldwide

Hi it’s Mark Evans here from Upload International web design and SEO company in Dubai. And I’m here today with a daily tip for you.

So today I’m here with some advice for you business owners out-there. There are many bad operators in most markets these days and the SEO industry is no different.

So, beware of:

  • Sales Reps
  • Contracts
  • Guarantees

Choosing The Right SEO Company In Dubai And WorldwideAt Upload International we don’t offer any of these. All our results are proven results from past clients and we give you an estimated timescale on how long you can expect to wait to get on the top of the search engine results.

So if your looking for a reputable search engine optimisation company that has proven results from current and previous clients then look no further at Upload International we can help you.

Click here and one of our team will get in contact with you today.

Thank you so much and see you on the next video.

 

Not Adding This To Your Website Is Loosing You Customers!

Website Conversion Tips #2

Hi, it’s Mark Evans here from Upload International web design and SEO company based in Dubai. And I’m here with a top website conversion tip for you the online business owner.

This website conversion tip is so simple that you have probably overlooked it like so many other online businesses do. It’s simply to have testimonials on your website. These testimonials can be in written form or even better, video testimonials from your clients that you have had the experience of working with currently or in the past.

Increase Your Websites Conversions

Increase Your Websites Conversions

Testimonials have social proof, they increase the conversion rate on your website, its a proven strategy and there are countless tests and research carried out that prove this.

So your action step today or this week is to go to your clients, previous or current, and ask them for a video or written testimonial for your website. This can be absolutely phenomenal in terms of  your results.

I look forward to hearing your results from using this strategy in the comments section below once you have implemented this strategy.

Until next time, have a great day.

To your online business success,

Mark Evans

 

 

Website Content Creation Tips

Website Content Creation Tips

Hi it’s Mark Evans here from upload International Web design and SEO company based in Dubai And I’m here today to run through some tips with you on content creation which can be a bit of a dubious task at times to create content for your website but it is actually crucial to have good written content on your website at all times, search engines Love it and in the search engine world content is king. So without any hesitation let’s move onto the tip number one.

Hiring A Ghost Writer

Hiring a ghost writer is a great way of creating content for your website. There’re many websites online that offer this service. All that you need to do is to send them some bullet points about the topics that you’re looking to cover about your industry for your website or your blog post and then they will take care of the rest.

Pricing for hiring a ghostwriter can be quite expensive so I highly recommend that you do your research to find the best fit for what your looking to achieve online.

Create Videos

Tip number two is to create video is just like I’m doing right now. You can create videos on your mobile phone these days so there’s really no excuse not to do this.

Videos are a great content source and search engines such as a Google as I mentioned in previous blog posts absolutely love videos so it will do your website many favours and it’s a very quick process.

Creating Website Content TipsTranscribe Your Videos

Tip number three, once you’ve recorded your video why not get it transcribed into written content. You can do this yourself is a time consuming process I would suggest that you hire somebody online to do that for you.

Public Labelling Rights

Public labelling rights or as we call it PLR as we call in the industry. Did you know that you can go online and purchased pre-written articles for your blog posts or your website?

Just a word of warning on that there may be other people using the same articles on their websites so you need to have the article rewritten for you. Again do some research into this as there are services online that will rewrite your articles for you but this is a great quick way of creating great quality written content onto your website.

Use Our Content Writing Service

And finally my last tip of the day is to hire somebody to write the content for you. Now you may know somebody in your family or a friend that can write very well so why not get them on board to create the content for you?

Alternatively, you can hire us at upload International as we are not only a web design, development and SEO company but also a content creation company in Dubai.

So if you would like somebody was fully qualified and graduated in creative writing that they can jump on board and help you with that process, therefore you won’t have to do anything what so ever, you just need to place a small fee and we’ll take care of the rest.

So that’s it today I hope you’ve enjoyed these tips and information, if you would like us to help with any of your content, Your websites or your SEO and just get in contact with us today, There’s a link at the bottom of this blog post and somebody from our office will be in touch with you. This is Mark from Upload International, thanks for watching and I’ll see you soon.

What Is SEO?

What is SEO?

Hi it’s Mark Evans here from uploading International web design and SEO services in Dubai. I’m here today to chat to you About seo, What is it, what can it do for your company and what are the benefits?

SEO stands for search engine optimisation, what does that mean? Well it’s optimising your website so they can be found in the search engines easier by users.

These people searching for keywords and key phrases for an answer to a question or a problem and products or services, answer your website pops up on the front page of the search results.

What are the benefits of having SEO for your business online?

Well if you’re not on the front page of Google or the other search engines then you literally not on Google at all. Statistics and results show that very few people actually go past the first page of a search engine. So it’s crucial that if you’re online then you need to be on the front page of Google and search engines.

Obviously if you’re at number one on Google for example then you’re going to get more traffic to your website compare to being a number two, Three, Four and so on.

So what are your chances of getting to number one on Google and out running in your competitors?

Well, without any knowledge or education in SEO then your chances are fairly unlikely you are going to be able to do it alone. I would always recommend that you speak to experts such as myself or my company and letting us do the work for you.

What is SEO?So how does SEO work?

Well it’s a case of putting out really great content online that is informative. So bring out well-written content, images, videos and therefore increasing the users overall experience on your website is a great place to start. The other elements that you can use to help boost your SEO presence online is social proof such as posting on social media websites like Facebook, Twitter and Google’s very own Google+ is a good place to start. Having a Google+ accounts is a must have as well as having A Youtube channel. Google now owns YouTube and it has Google+ of course so it looks out for links to websites and content online which it accepts as a thumbs up that the content being shared is good and informative.

Other SEO methods

The other methods are currently being used still are creating and sourcing back links to a website. That there’s been quite a few challenges with this method in the past couple of years as Google is constantly updating its algorithm so that it can help deliver better content to its users. This is meant that just creating back links to websites is not good enough any more and those websites that simply use this one technique and abuse this form of SEO are now being punished which we are seeing websites getting slapped by Google for doing this. We have even seen some websites be removed from the Google index and listings altogether.

Many SEO companies where and are still and fortunately using this method. These companies which is creating tons and tons of poor quality back links which were not truthful and therefor it wasn’t long before google realised that their system was being and finally put its foot down. Due to this we’ve seen many SEO companies Close down and go out of business which is left reputable companies like ourselves at upload International pickup the pieces, dust them off and take charge of helping clients get their websites back online.

There’re certain aspects of link building that certainly do still work however I would recommend that you should not overdo it.

Warning: Bad SEO companies are still operating

And finally watch out for SEO companies that offer guarantees of getting your websites on top of the search results. These companies can actually damage your website as many of them practice link building in extreme quantities. As I mentioned earlier this can be fine in the short-term and your website may appear at the top of the results for a very short timeframe but once Google notices the bad links then your website can be removed altogether from its index.

I hope this video has been helpfulAnd please if you had any questions and leave them in the comment section below or if you would like us to look after your websites SEO campaign then please click the button below.

This is Mark Evans from Upload International, have a nice day.

 

SEO And Website Tips – 4 Important Elements All Successful Websites Should Have!

4 Important Elements All Successful Websites Should Have!

Hi it’s Mark Evans here from Upload International Web Design and SEO company in Dubai. I’m here today to run through 4 elements that every successful website should have on their site to ensure their online success.

1. Email Capture

You should be capturing your visitors names and email addresses. This can be done through an email capture form and you usually place these in the right hand sidebar of your website. However there are plugins and tools out there which will allow you to have a pop up on your website when a visitor is either trying to leave or scrolling thorough your website.

Website Creation and seo tips2. Images

Number two is to have plenty of images on your website. This will make you all visitors and customers stay on your website for longer which Google likes as it shows that there is plenty of related information and content on the website that visitor has searched for.

3. Videos

Number three is to A video or videos on each of your website pages. Now these again Will increase the amount of time that your visitors spend on your website and as we discussed earlier in point number three, Google will reward you for that. Having videos on your website has statistically proven to increase A websites conversion rates buy quite a substantial amount.

4. Call To Action

And finally number four is to have A clear call to action. So for example on this video I’m going to ask you to leave your comments in the comment section below this blog post, to let us know what you think or if you have any questions regarding this video. Now that is a clear call to action, I’m telling you directly to leave your comments on this blog post. So, you can incorporate a call to action on different parts of your website whether it be written, an image or a video which as I mentioned earlier can be very good for your websites conversion rates.

Hope you found these websites and SEO tips informative and as I mentioned leave your comments and questions in the comment section below this blog post.

If you need our help with your search engine optimisation or even if you need A website then click on the button below to find out more information on how we can help you succeed online.