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SEO NEWS: “Near Me” Searches Have Doubled

SEO NEWS: “Near Me” Searches Have Doubled This Year According to Google.

Searches in Google that have a location note like “nearby” have doubled in the last 12 months. The majority of these types of searches have been conducted on a mobile device (80%).

Take a look for yourself by searching in Google for a restaurant or hair salon on your mobile phone and you should notice the “nearby” or “near me” option appear.

This data was released in March 2015 this year by Google. Now buttons appear to help users get directions to the local businesses that they are searching for and making the whole Google experience more useful than ever before.

Also, according to Google’s Chief business officer Omid Kordestani, we maybe seeing a buy button appearing soon for certain ads.

What does this all mean for local businesses and local seo? Well it is imperative that any local business with a website now focuses on ensuring their website is mobile friendly and provides a great customer experience.

If you need help creating a mobile version of your website then be sure to contact us by clicking here.

Why shouldn’t I use a cheap SEO Company In Dubai?

blue and white illustration warning people about cheap seo in dubai

Why shouldn’t I use a cheap SEO Company In Dubai?

 

Well where do I start? I will keep this Blog post brief and bullet point later on the major challenges that you can face when using a cheap SEO company in Dubai.

 

As a reputable SEO company in Dubai we regularly meet with our potential clients to discuss and get a better understanding of their needs and requirements. Pricing is usually discussed toward the end of our meeting and a common comment made is ‘that’s quite expensive, I have seen other SEO companies offer the service for half the price’.  And they have a valid point. As a premier digital marketing agency we understand that we are not the cheapest on the market and we openly admit this.

 

There’s no argument, all business owners must be price conscious when it comes to marketing their business and services. Having a clear understanding of where your investment of capital and time is a must in the business world. If you where looking to advertise in a magazine for example, you would want to know where your advertisement would be placed, the size, how many subscribers they have, the number of copies distributed per month and the full pricing options before you make an educated decision on whether to go ahead and invest. Well, search engine optimization is no different.

 

Sure you can get cheaper magazine advertisements however it’s a difference of a jeweller advertising in Dry Wall Weekly and Vanity Affair. Basically you get what you pay for… or do you?

 

It pains me to see so many businesses investing in cheap SEO solutions and not getting a result or worse yet, getting their website banned by the search engines, yes, I said BANNED.

 

Cheap SEO can be extremely detrimental to a websites. There’s a good reason why the price is competitive in our industry and it really boils down to one thing, QUALITY MATTERS.

 

If you would like to save yourself the time and money with cheap SEO companies and get your website banned yourself, then I can give you their methods and sources here and now, for free! It’s really no skin off my nose.

 

These cheap SEO companies attempt to rank your website by submitting your website to link farms, link submitting tools, comment spamming and low quality, untrusted websites which usually get picked up by Google and get taken down within a few months due to their highly intelligent algorithms.

 

Thank goodness the search engines are on your side. The big G has rolled out several algorithm changes over the last 5 years, which has slowly stomped out the use of these black hat methods. The only problem is that genuine business owners who have been investing their hard earned money into cheap SEO that have been and still are practicing these spammy, black hat methods have had or will, eventually ruin the online presence of the websites. It’s a dangerous game and highly in favour of the search engines.

 

Many business owners use the phrase ‘I will try it for cheap and if it doesn’t work out then I wont have lost anything’, if this is you then I have news my friend, it will harm you and it will ruin your online presence in the future. Once a website has had several thousand bad links sent to it then it becomes a monumentally expensive process to remove these links and rebuild the websites reputability.

 

If your thinking of investing in an SEO service in Dubai then do it properly and invest in a company that has proven results, excellent up-to-date knowledge of the industry, gets what your business is about and will help drive results for you.

 

grl thinking looking o the left regarding is cheap seo worth the investmentWhat a cheap SEO company will do:

  • Offer to rank your website for low search terms
  • Create thousands of untrusted links to your website
  • Get your website de-indexed
  • Provide a 100% guarantee of results
  • Promise #1 rankings
  • Use robots to create and distribute content
  • Target 10+ keywords per month
  • Spam other websites in the hope that they accept a link
  • Get your domain blacklisted and in return prevent your emails from reaching your customers

 

What a professional SEO company will do:

  • Conduct detailed keyword research based on your suggestions and provide detailed results
  • Research your current online competition and feed this back to you
  • Suggest starting small and only targeting 3 – 5 keywords/phrases per month
  • Action a full audit of your website and recommend areas of improvement in optimizing your website ready for an SEO campaign
  • Handwrite well content and distribute it on trusted web properties
  • Distribute content on trusted web properties
  • Announce your content across all social media platforms
  • Provide you with a monthly report outlining the ranking improvements

 

As you can see above in black and white, if you care about your website and the results it will get for you through SEO then it’s highly recommended to choose and SEO company in Dubai that cares about your business and its online results.

 

Upload International offers professional SEO packages that are suited for all types of businesses who have an established website. For more information or to get in contact with us then click here.

Top 8 SEO Tips

Top 8 SEO Tips

SEO has managed to stump many of us but the truth is that you don’t have to be an expert to do it. In fact, there are many SEO tips that you can apply without detailed knowledge of SEO or the budget. You just need to find the time to learn about them and then implement them. Listed below are a few tips that are free and extremely useful:

Content

The core ranking factor of any website is dependant on the content of the site. Relevant content will increase the quality of your website and people will have a great reason to not just visit but also keep coming back for more. Well written content that is relative to your industry on each and every page of your website works like a charm.

Blog

We swear by this tip. We have tried and tested it for you as well. The main thing to remember with the blog is to ensure that it is informative and interesting (and relative to your industry). The target should be the customer and not the search engine. The golden rule is not to just write content for keywords sake.

Like I said, it worked for us and still is. It shouldn’t be done purely as an SEO play, as simply producing content to write a blog that attracts attention. Of course, some businesses may find this tough but every business can come up with several relevant articles to put up. Overtime these will help with indexing and ranking. If you have no time to create your content then outsourcing it maybe a cheaper/faster option. We offer a content creation service that is powerful and fast.

illustration containing the word SEO with targets and arrows scattered around plus hands holding the arrows representing seo tips from an seo company in dubaiThe Visitor Comes First

As I mentioned in the above tips, you should not be obsessed with keywords. Yes, they are important but that doesn’t mean you write content just for the sake of cramming keywords into it. Also, using multiple keywords even where they are not needed will only bring you trouble. You should work towards creating relevant pages that attract readers. Your business and advise is for them, isn’t it?

Get Onto Social Media

Social media is one of the best channels for small businesses to establish themselves online and one of the cheapest options providing it is done well. There are many different social media sites and not all of them may suit your business model. Thus, you can experiment and find the best. Create profiles with accurate information; especially contact details, on all major platforms. Social media presence also helps with search rankings. Again, if you don’t have time to dedicate to your social media then get our help by Clicking Here.

Don’t Fall Trap To Promises from Agencies

Organic ranking comes with zero shortcuts. You have to work towards it. A good SEO agency will never promise you page one ranking. That is simply not always possible.

A good SEO agency will work towards improving your ranking as much as possible. If any agency guarantees page one rank, steer clear of it. Also, as you can see, SEO is quite simple and you don’t really need to hire an agency providing you have the patients and time to dedicate to it.

If you do hire an agency, you must keep a track of what’s going on. If you see quick results you should be very stringent as this could be due to some black hat seo strategy which will get picked up by Google and the other search engines resulting in your site being de-indexed.

Organic SEO takes time to give you leads and deliver results. If you see short-term methods such as aggressive link building, you may feel happy about the results at first but you should know that in the long term, Google will punish you for your shortcuts.

URL Must Be Simple

Visitors should know what the page is about through the URL itself. for example http://uploadinternational.com/top-8-seo-tips/.

Keep An Eye On Competitors

Find out what your competitors are doing to improve their ranking. You can find out their target keywords by going through their websites. This will help give you ideas for articles and an understanding of what is working.

Keyword Planner From Google

If you are short on keyword ideas, you should use Google Keyword Planner for it. It will give you information about keywords and the competition surrounding them. Also, you should be very careful about choosing and using keywords. If you choose too many and use all of them, your content will be stuffed. Visitors and Google, both will dislike this. Select only a couple of keywords and use them naturally, make them informative and flow.

Need more help with your SEO? Don’t have the time to do all of this work?  Need to focus on your business and get someone else to manage your online marketing? Then get help from our team by clicking on the button below.

Is It Time To Change Your SEO Strategy?

Is It Time To Change Your SEO Strategy?

SEO best practices will change regardless of what you think about the changes. SEO is nothing less than volatile, which is why you shouldn’t get too snug with your current strategy. All search engines including Google are changing and you must evolve with them too, if you want to see success.

On the bright side, the advances in SEO are not overwhelming. You can start working on them easily and readying your business for the future.

The evolution of SEO in 2015

If you want to stay on par with the changes in SEO you should start off by understanding what changes are coming in this field. The most feasible way to do this is to categorise various aspects of SEO and then comparing them with the past. What was acceptable until now? How has it changed? What are search engines looking for now?

Once you get a hang of the new SEO in comparison with the old SEO a number of things will clear up and you will be able to strategize accordingly. A few changes have been listed below:

The SEO mindset

Previously: The entire SEO world revolved around keywords and ultimately getting ranked well on SERPs. Many people gave the methodology of being ranked a miss and thought that didn’t matter as long as you were on page one.

Nowadays: Now, it is important to focus on the quality of your offerings, customer engagement, and the reputation of your brand. You must pay attention to how well your brand is being received online instead of focusing on its rank.

Content approach

Previously: In the past and now, content was important for readers but marketers never followed that rule. They kept the SERP ranking in mind and wrote content full of keywords accordingly. The content was written not for readers but for search engines.

Nowadays: When Google released the Panda algorithm, this mindset changed (it had to). Content must now focus only on the readers, failing which search engines will remove your site from their indexes. You will be ranked based on the relevance of your content and your visitors engagement on the page. The longer the visitor stays on your website the better the content must be.

Link building best methods

Previously: Just like in the case of content, link building was supposed to be relevant. However, marketers chose to ignore that and started concentrating on building as many links as possible that redirected to their website. Forums and directories became very popular due to this.

Nowadays: Google and other search engines will blacklist you if you continue to create irrelevant links. Today, you must earn your links by building relationships with relevant sources. The relevance of every link coming back to your site is checked. Thus, you should be very particular and selective in order to stay in the good books of search engines.

Keyword mentality

Previously: Up until now, one keyword had the entire focus and marketers would work only on that particular keyword.

Nowadays: Now, Google is giving importance to what the searcher is typing. It is the intent of the keyword along with long tail searches that are being given preference. In other words, you should focus on semantic SEO through creativity if you want more traffic and a better rank.

Social media approach

Previously: Since people focused too much on rankings, they never bothered about using social media for brand building. Back then, social media presence was not considered while ranking a website.

Nowadays: Today, SEO and social media almost work hand in hand. Social media is still not considered during ranking but it helps a lot with visibility and audience building. Jeff Bullas, the online marketer, said that 47% Americans swear by Facebook for their business growth. That is why the attitude towards social media has changed significantly today.

What You Should Do

SEO will never be static and neither should you. You should always be aware of the changes and you should evolve your strategies accordingly in order to succeed. To stay on top of this as well as running a business can be an almost near impossible feat which is why you should consider hiring an SEO service to do it for you and remove the strain on your time. Our team are on standby to get your business online fast!

What Is SEO?

What is SEO?

Hi it’s Mark Evans here from uploading International web design and SEO services in Dubai. I’m here today to chat to you About seo, What is it, what can it do for your company and what are the benefits?

SEO stands for search engine optimisation, what does that mean? Well it’s optimising your website so they can be found in the search engines easier by users.

These people searching for keywords and key phrases for an answer to a question or a problem and products or services, answer your website pops up on the front page of the search results.

What are the benefits of having SEO for your business online?

Well if you’re not on the front page of Google or the other search engines then you literally not on Google at all. Statistics and results show that very few people actually go past the first page of a search engine. So it’s crucial that if you’re online then you need to be on the front page of Google and search engines.

Obviously if you’re at number one on Google for example then you’re going to get more traffic to your website compare to being a number two, Three, Four and so on.

So what are your chances of getting to number one on Google and out running in your competitors?

Well, without any knowledge or education in SEO then your chances are fairly unlikely you are going to be able to do it alone. I would always recommend that you speak to experts such as myself or my company and letting us do the work for you.

What is SEO?So how does SEO work?

Well it’s a case of putting out really great content online that is informative. So bring out well-written content, images, videos and therefore increasing the users overall experience on your website is a great place to start. The other elements that you can use to help boost your SEO presence online is social proof such as posting on social media websites like Facebook, Twitter and Google’s very own Google+ is a good place to start. Having a Google+ accounts is a must have as well as having A Youtube channel. Google now owns YouTube and it has Google+ of course so it looks out for links to websites and content online which it accepts as a thumbs up that the content being shared is good and informative.

Other SEO methods

The other methods are currently being used still are creating and sourcing back links to a website. That there’s been quite a few challenges with this method in the past couple of years as Google is constantly updating its algorithm so that it can help deliver better content to its users. This is meant that just creating back links to websites is not good enough any more and those websites that simply use this one technique and abuse this form of SEO are now being punished which we are seeing websites getting slapped by Google for doing this. We have even seen some websites be removed from the Google index and listings altogether.

Many SEO companies where and are still and fortunately using this method. These companies which is creating tons and tons of poor quality back links which were not truthful and therefor it wasn’t long before google realised that their system was being and finally put its foot down. Due to this we’ve seen many SEO companies Close down and go out of business which is left reputable companies like ourselves at upload International pickup the pieces, dust them off and take charge of helping clients get their websites back online.

There’re certain aspects of link building that certainly do still work however I would recommend that you should not overdo it.

Warning: Bad SEO companies are still operating

And finally watch out for SEO companies that offer guarantees of getting your websites on top of the search results. These companies can actually damage your website as many of them practice link building in extreme quantities. As I mentioned earlier this can be fine in the short-term and your website may appear at the top of the results for a very short timeframe but once Google notices the bad links then your website can be removed altogether from its index.

I hope this video has been helpfulAnd please if you had any questions and leave them in the comment section below or if you would like us to look after your websites SEO campaign then please click the button below.

This is Mark Evans from Upload International, have a nice day.

 

SEO And Website Tips – 4 Important Elements All Successful Websites Should Have!

4 Important Elements All Successful Websites Should Have!

Hi it’s Mark Evans here from Upload International Web Design and SEO company in Dubai. I’m here today to run through 4 elements that every successful website should have on their site to ensure their online success.

1. Email Capture

You should be capturing your visitors names and email addresses. This can be done through an email capture form and you usually place these in the right hand sidebar of your website. However there are plugins and tools out there which will allow you to have a pop up on your website when a visitor is either trying to leave or scrolling thorough your website.

Website Creation and seo tips2. Images

Number two is to have plenty of images on your website. This will make you all visitors and customers stay on your website for longer which Google likes as it shows that there is plenty of related information and content on the website that visitor has searched for.

3. Videos

Number three is to A video or videos on each of your website pages. Now these again Will increase the amount of time that your visitors spend on your website and as we discussed earlier in point number three, Google will reward you for that. Having videos on your website has statistically proven to increase A websites conversion rates buy quite a substantial amount.

4. Call To Action

And finally number four is to have A clear call to action. So for example on this video I’m going to ask you to leave your comments in the comment section below this blog post, to let us know what you think or if you have any questions regarding this video. Now that is a clear call to action, I’m telling you directly to leave your comments on this blog post. So, you can incorporate a call to action on different parts of your website whether it be written, an image or a video which as I mentioned earlier can be very good for your websites conversion rates.

Hope you found these websites and SEO tips informative and as I mentioned leave your comments and questions in the comment section below this blog post.

If you need our help with your search engine optimisation or even if you need A website then click on the button below to find out more information on how we can help you succeed online.