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Essential Landing Page Tips

Essential Landing Page Tips

The most important aspect of establishing online presence is online marketing and you can never successfully run a marketing campaign over the Internet without a suitable landing page. Over our experience as a premier web design company in Dubai we have seen countless amounts of businesses getting this essential aspect of their online marketing wrong. Here are our essential landing page tips to help you with this so that you ace your marketing campaign.

illustration of two computers with a website landing page on each of their screensWhat Is A Landing Page?

A landing page is nothing but a simple page where a personal lands after clicking on a link from another page or website elsewhere online. A landing page should usually have a “call-to-action or CTA” link or button or offer. To ensure that the prospect stays on the landing page and goes through it, the page must be dedicated and specific making it clear what the site visitor is required to do.

Usually dedicated landing pages do not have a tie to your website. They can work on their own, giving the reader all the required information. These landing pages can be reached only through the CTA link provided in your campaign.

A landing page serves two main purposes: to capture leads and to make a list of people you can reach out to henceforth, and to educate potential customers about your products or services. There are 2 types of landing pages:

Lead Generation Landing Pages

These landing pages focus on generating leads for further communication. You could ask for the person’s email address through these pages so that you contact them later on. Once the person provides the email address, you should go for one on one communication to convert the lead into a sale.

Click Through Landing Pages

Also referred to as Jump Pages, these are channels that connecting the ad to the final destination. The click through page serves as a warm-up page that gives information about the product/service you deal in. These pages are most valuable on e-commerce sites because they provide all the required information based on which the buyer will decide about purchase.

Difference Between Dedicated Landing Pages and Homepages

A simple comparison between these two pages will tell you everything you need to know, particularly why dedicated landing pages are crucial.

Homepages are usually more generalized. They have in them brand values, corporate values, and other such details. They also have links that help visitors check out the rest of your website. In other words, homepages are designed to help visitors explore your website. Landing pages, on the other hand, do just one thing: generate leads or allow click-through to the final destination.

Uses of Landing Pages

Landing pages come with a great number of uses. A few have been enunciated as follows:

To generate leads or to collect contact information so that you use it for reports, eBooks, newsletters, podcasts, scorecards, blog subscriptions, webinar registrations, presentations, consultation services, e-course deliveries, updates, and more.

Letting prospective clients know about your offerings before they move to the sales funnel in order to make up their mind and to purchase your offering through the Internet, or become your subscriber or your customer. You could also use landing pages for lead captures just as in the first case if you want an introductory page to do the job for you before they reach the landing page to subscribe or share their personal information.

Message Matching

If you want your landing page to be successful you must think about message match as well. Message match is the art of ensuring that your landing page strengthens the message that brought the person to the landing page in the first place. Keep in mind that the visitors want quick results and if they don’t see that the landing page is delivering the information or message that attracted them, they will quit immediately. Your landing page must, thus, reinforce the message that they saw on the page that carried the CTA link.

Need help with your website or landing page? If so then click here to contact my team today.

Web design trends that must go

Web Design trends that must go!

Like fashion, website trends don’t stay forever. They change every now and then, which is why you must know when to let go and choose the latest trends and fads. Technology evolves frequently these days and it is never advisable to get habituated to a particular trend. Based on our experience as a professional web design company in Dubai, We have compiled 5 trends for you here, which you must stop depending on immediately:

Mobile Versions of Websites

Mobile switched sites of websites were very common until recently. Now, everyone wants highly responsive designs because mobile switched sites are not enough for mobile users. Most of the shoppers use mobiles these days and they want an excellent user experience accompanied by complete functionality. That is why it is a good idea to build websites especially for mobiles and to make desktops and laptops secondary. Also, a conceptually integrated site for mobiles will help towards SEO because Google is now encouraging sites that have fully-integrated mobile sites for their users.

newspaper with new trend as the headlineSites With Too Much Text!!!

Story telling on your website is of vital importance but doing so through too much text can work against you. Today, it is all about visual storytelling, which means you should focus your attention on websites graphics. The same holds true for social media marketing. On Facebook, Pinterest, and Twitter, it is the visuals that work in your favour. If your site is more text-based you should ensure you integrate various graphics such as videos and pictures in the content. A combination of good quality content and visuals will definitely help your case.

SEO Copywriting

SEO copywriting has always been important for web design but Google has changed many things now. Seeing the change in search algorithms it is obvious that keyword stuffing in website content and writing content purely based on the keywords will work against you not for you. In fact, you may even be penalized by Google and the other search engines for for doing this. That is why you should write content that focuses on your users/visitors and not on keywords.

Pay-Per-Click

Old school pay-per-click is something that you must beware of. New technology is advanced and helps better targeting. You must let go off the old practices, thus, and adopt these new ones.

Do not depend only on Pay Per Click! Expand your range using product ads, online video, and contextual advertising together.

It is very easy to target your ads today based on geographical areas, interests, age, gender, and many other parameters. You must take full advantage of this and target your ads wisely so that the right audience sees your ads and responds accordingly.

Flat Design

Change is drastically coming when it comes to the visual front of web design because retina display is becoming increasingly common on Apple as well as Android. That is why the resolution of your design must be on par with such displays.

You should bid goodbye to 200 ppi (pixels per inch) now and work on better quality. Alongside, you must forget about gradients and shadows, and simplify designs so that they are cleaner.

Finally…

These design trends no longer work and you must let them go before you fall in trouble. Adopt newer trends and ensure that your business thrives in the online market. Google gives us numerous opportunities to grow. We must just understand and grab them without hesitation.