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Web design trends that must go

Web Design trends that must go!

Like fashion, website trends don’t stay forever. They change every now and then, which is why you must know when to let go and choose the latest trends and fads. Technology evolves frequently these days and it is never advisable to get habituated to a particular trend. Based on our experience as a professional web design company in Dubai, We have compiled 5 trends for you here, which you must stop depending on immediately:

Mobile Versions of Websites

Mobile switched sites of websites were very common until recently. Now, everyone wants highly responsive designs because mobile switched sites are not enough for mobile users. Most of the shoppers use mobiles these days and they want an excellent user experience accompanied by complete functionality. That is why it is a good idea to build websites especially for mobiles and to make desktops and laptops secondary. Also, a conceptually integrated site for mobiles will help towards SEO because Google is now encouraging sites that have fully-integrated mobile sites for their users.

newspaper with new trend as the headlineSites With Too Much Text!!!

Story telling on your website is of vital importance but doing so through too much text can work against you. Today, it is all about visual storytelling, which means you should focus your attention on websites graphics. The same holds true for social media marketing. On Facebook, Pinterest, and Twitter, it is the visuals that work in your favour. If your site is more text-based you should ensure you integrate various graphics such as videos and pictures in the content. A combination of good quality content and visuals will definitely help your case.

SEO Copywriting

SEO copywriting has always been important for web design but Google has changed many things now. Seeing the change in search algorithms it is obvious that keyword stuffing in website content and writing content purely based on the keywords will work against you not for you. In fact, you may even be penalized by Google and the other search engines for for doing this. That is why you should write content that focuses on your users/visitors and not on keywords.

Pay-Per-Click

Old school pay-per-click is something that you must beware of. New technology is advanced and helps better targeting. You must let go off the old practices, thus, and adopt these new ones.

Do not depend only on Pay Per Click! Expand your range using product ads, online video, and contextual advertising together.

It is very easy to target your ads today based on geographical areas, interests, age, gender, and many other parameters. You must take full advantage of this and target your ads wisely so that the right audience sees your ads and responds accordingly.

Flat Design

Change is drastically coming when it comes to the visual front of web design because retina display is becoming increasingly common on Apple as well as Android. That is why the resolution of your design must be on par with such displays.

You should bid goodbye to 200 ppi (pixels per inch) now and work on better quality. Alongside, you must forget about gradients and shadows, and simplify designs so that they are cleaner.

Finally…

These design trends no longer work and you must let them go before you fall in trouble. Adopt newer trends and ensure that your business thrives in the online market. Google gives us numerous opportunities to grow. We must just understand and grab them without hesitation.

 

 

Website Conversion Tip

Website Conversion Tip – Have The End User In Mind

Ok, so I am sitting here researching some websites for a client and stumble across this website: http://www.abraj-misr.com

“So whats the big deal Mark?” I hear you cry!

image of man under stress due to website not getting him customersWell to start with I challenge you to go and find the contact details for the company! Go on! Give it a go!

Impossible right? Yep, this is a prime example of when web companies offer a website design that has no common sense functionality what so ever!

Now I did my best and found no contact details at all, therefore how does the average web user supposed to contact this company with ease?

This website has literally no use what so ever over than look pretty. It’s a portfolio with no direct response or call to action. Pretty pointless I am sure you will agree.

“Get on with it and stop winging” I hear you shout.

ok, ok…

So this weeks website tip is simply not to design your websites too complicated and confusing to the visitor. Navigation must be simple and easy to locate crucial pages such as your contact pages.

Pretty is nice but rarely gets you customers.

Think of this…

  • What goes through a clients mind when they land on your website?
  • What are they there to do?
  • Are they looking for information?
  • Are they looking to buy something?
  • Are they there for a quote?

Make it easy for them to find this information and they are 10 times more likely to convert into a customer for you.

I hope you have found this weeks website tip and I look forward to seeing you here next week.

To your online success!

What Are The Benefits Of Using WordPress?

What are the benefits of using WordPress?

When introducing our clients to using WordPress to power their business website we often get many questions about why they should use WordPress over any other platform. So I decided to include some of the main benefits to using WordPress to power your website in this weeks hot web design tip.

Hi it’s Mark Evans here from upload International web design and SEO company in Dubai and I am here this week to run through the benefits of WordPress and why you should be considering using WordPress for your online business.

Easy to use

To start off it is easy to use and easy to set up. It is easy to use after the website has been launched.

You can:

  • Add your own pages
  • Add Blog posts
  • Amend and tweak the website at any time

what are the benefits of using wordpressComplete Control

You have complete control over your website, so there is no need to call or chase up your web developer in the future to make changes to the website, you can do this all yourself.

It’s Mobile!

You can manage the website from anywhere in the world from any computer so you it provides you with total freedom to focus on your business and make alterations on the fly.

100% customisable

Your website will be 100% customisable when using WordPress. So you can change elements such as the theme and the colours to suit your brand should you be rebranding or making changes within your business that will need to be reflected on your website.

Add more content at anytime

Your website can get bigger as your business grows. You can add more pages and more content at anytime you need to.

Multiple users

You can have multiple users set up and go into the site to make amendments on the fly so you don’t have to have to be held responsible or have your time taken up to make small or large changes to the site.

Add new features

Add new features to the site at anytime using WordPress plugins. WordPress allows you to download new software, some of the software is free and some will require a purchase (usually one-off fees). You will be able to download and add features like social icons and sharing tools and install them or remove them at anytime on your website.

Responsive design

Your website can be mobile responsive and responsive on other devices such as tablets. This means that your clients can access your website from any device, anywhere at anytime. You will have a stronger presence in your industry just by having a responsive website.

Search engines adore WordPress

Search engines love WordPress sites. The code used is very clean in WordPress so it is easy for search engines to crawl and index your websites content.

Well I hope that you have enjoyed this weeks website tip and more importantly learn’t something. Be sure to subscribe so you can keep up to date with the latest news and tips. This is Mark Evans, to your online success!

Need some ideas for your online business? Download my free report “100 Online Business Models That You Can Use Today” by Clicking Here