Web Design trends that must go!
Like fashion, website trends don’t stay forever. They change every now and then, which is why you must know when to let go and choose the latest trends and fads. Technology evolves frequently these days and it is never advisable to get habituated to a particular trend. Based on our experience as a professional web design company in Dubai, We have compiled 5 trends for you here, which you must stop depending on immediately:
Mobile Versions of Websites
Mobile switched sites of websites were very common until recently. Now, everyone wants highly responsive designs because mobile switched sites are not enough for mobile users. Most of the shoppers use mobiles these days and they want an excellent user experience accompanied by complete functionality. That is why it is a good idea to build websites especially for mobiles and to make desktops and laptops secondary. Also, a conceptually integrated site for mobiles will help towards SEO because Google is now encouraging sites that have fully-integrated mobile sites for their users.
Story telling on your website is of vital importance but doing so through too much text can work against you. Today, it is all about visual storytelling, which means you should focus your attention on websites graphics. The same holds true for social media marketing. On Facebook, Pinterest, and Twitter, it is the visuals that work in your favour. If your site is more text-based you should ensure you integrate various graphics such as videos and pictures in the content. A combination of good quality content and visuals will definitely help your case.
SEO copywriting has always been important for web design but Google has changed many things now. Seeing the change in search algorithms it is obvious that keyword stuffing in website content and writing content purely based on the keywords will work against you not for you. In fact, you may even be penalized by Google and the other search engines for for doing this. That is why you should write content that focuses on your users/visitors and not on keywords.
Old school pay-per-click is something that you must beware of. New technology is advanced and helps better targeting. You must let go off the old practices, thus, and adopt these new ones.
Do not depend only on Pay Per Click! Expand your range using product ads, online video, and contextual advertising together.
It is very easy to target your ads today based on geographical areas, interests, age, gender, and many other parameters. You must take full advantage of this and target your ads wisely so that the right audience sees your ads and responds accordingly.
Change is drastically coming when it comes to the visual front of web design because retina display is becoming increasingly common on Apple as well as Android. That is why the resolution of your design must be on par with such displays.
You should bid goodbye to 200 ppi (pixels per inch) now and work on better quality. Alongside, you must forget about gradients and shadows, and simplify designs so that they are cleaner.
These design trends no longer work and you must let them go before you fall in trouble. Adopt newer trends and ensure that your business thrives in the online market. Google gives us numerous opportunities to grow. We must just understand and grab them without hesitation.