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6 Tips That Will Get More Sales Online

tips to how to get more sales online

6 Tips That Will Get More Sales Online

With sheer amount of competition online for any Industry is pretty important to ensure you were making every effort to out run your competition and get more sales online.

Simply having a website is not enough these days.

If you want to attract more online visitors and to buy from you then by implementing the following online factors outlined below then you’re in with the best chance.

Publish content that is helpful

Publishing content just the sake of things is surely not the best way to engage your visitors interest on your website.

The content you publish on a blog or page should always be helpful and informative and all times.

Always be sure that when publishing content, that who have a call to action to let visitors know what they need to do next on that page.

If you don’t have the time to create the content yourself then there is help available. Hiring a content creation service who can help create great content for your website or blog is a very good and leveraged option.

Make sure your website is responsive

Having a response website that is available to view on mobile and tablet devices is crucial nowadays.

Why would you want to create a barrier between you and your customers by not allowing them to access your website from anything other than a desktop computer or laptop? Pretty crazy right?

Responsive web design is becoming a lot easier these days with the growth of technology and software.

Because it is becoming easier to create mobile responsive websites then the cost for having these types of websites designed and built it slowly coming down in price which is great for new businesses who have a small marketing budget set aside for their website design and development.

wordpress designer dubai

 

Video marketing

Investing time and money in creating good-quality videos that can be published on your website or on YouTube for example, is a dynamic marketing strategy for getting your message across to your viewers and potential buying customers.

By far, the story telling method of video is an extremely powerful way of creating emotion and will inspire the viewer to take further action on whatever is that you are telling them to do.

Always make sure that your video is of the highest quality possible and that the information you present it is also extremely helpful and provides answers to the problem that the viewers have been searching for.

Discounts

Discounts have never failed before online.

Buyers love to save money is an extremely good way to get your foot in the door and install trust in your service or products within your target market.

Pricing

Pricing is by far one of the biggest hurdles for any business especially in Dubai and the UAE. Customers always want the best deal, which is totally understandable.

Make sure you have researched your competition is pricing and that you’re pricing is either cheaper where possible, or at least price matched.

If this is too much of a challenge based on the quality of service for the products that you’re offering then look at including other added benefits or additional services to include into the package.

Customers always want value for money and if you provide this at the right price then you’re on the winning road.

On-page SEO

If you have a website then it is absolutely crucial to be found online to reach success and get a return on your investment.

To achieve this then you must optimise your website for your targeted keywords to attract more search results on sites such as Google, Yahoo, Bing etc.

THINK: Most buying customers are searching for answers to the problems online. Give them the answers!

By optimising your content and your website for these answers to your customers problems then you will attract your target market onto your website and offer them an upsell or additional information in return for a price.

That sounds easy right?

Well absolutely is!

However, it is always advisable please seek professional advice when it comes to SEO. By having the wrong target keywords you would not only be wasting your time in creating the content and also attracting the wrong visitors or even not getting any visitors at all.

I would always advise that you seek out a professional SEO company in Dubai to help you with your on-page and off-page SEO.

Are you using any other techniques to drive more sales online?

If so then leave your comments in the comment section below as we would love to hear from you.

Web Design Psychology

Web Design Psychology

Many may think that having a beautiful web design with all the bells and whistles will increase sales conversions and create revenue however after years upon years of research, this is most certainly not the case.

The fact is that selling online is a brain game! It is imperative that to sell successfully online, you must tap into your prospects psychology to trigger positive results.

Here are five methods that you can implement on your website design today that will help deliver better conversions and sales.

Verbal

By using clear, easy to digest wording in your headings and body text, you can maintain your customers interest whilst prompting them to take action where required. Take a look at the examples below:

Without verbal psychology

We offer great web designs in Dubai that will help your business. More info

With verbal psychology

To find out how you can get more customers with high converting web design the just click here.

I hope that you can see a clear difference in the wording and direct call to action that I am instructing the reader to take.

 

Colours

Choose your websites theme colours wisely. Blue is a very trusting colour where red screams out ‘warning’ and ‘danger’. Consider the demographic of your visitors. Are they primarily women or men? Your design should be appealing to your target demographic.

Touch your customers on an emotional level

Many of the most successful web copywriters will tell you that reaching a prospective client on an emotional level increases sales ten fold and beyond. This sales strategy can be done in the form of the websites headlines, sub headlines, body content, sales video and even using carefully selected images.

Your choice of wording on you website should be carefully crafted so that it reaches out and creates an emotional connection with the person reading it.

Visuals

According to research and studies conducted by the top marketers in the industry, having a soft curved cornered button rather than a square button increases clicks. A websites main call to action button should be larger than any other button on the website as this will draw more attention.

Placement

Where you place your call-to-action can have a huge affect on your websites results.

Your call to action maybe a contact form, button or shopping cart button. Ensure that your call to action is prominent and easy for your visitors to locate.  Having the call to action above the fold of the website is the way to go.

If your call to action is a button then make sure that it is a different colour from anything else on the website. (don’t allow it to blend in with the rest).

If you enjoyed this blog post and found it useful then I highly recommend that you subscribe to our monthly newsletter by entering your email address below.

If you are looking for help with your website then be sure to get in contact with our experts by clicking here.

TOP 5 Monthly Digital Online News

TOP 5 Monthly Digital Online News

Each month, we will be posting links to the best information and content from various online sources for readers of our blog.

As you will understand, it is imperative to stay on-top of the latest news, updates, changes, and online strategies to provide you with the best chance of online success which is why we feel that good information should be shared.

We have narrowed this news down to our top 5 digital marketing online news and updates.

Hope you enjoy this and please let us know in the comments section below what you found most useful.

The Future Of Search – Moz.com

What are the top ranking factors of SEO in 2015? Well Moz have reviewed, tested and believe they have some interesting results to help you give your website the best chance of ranking in 2015.

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Set Up Alerts In Google Analytics – Searchengineland.com

How to use Google Analytics to find out the moment something changes and make immediate changes to avoid loosing rankings.

Read More

 

If Your Not On Page One Then Your Not In  Business – 7thspace.com

SEO expert Larry Payne explains why it is imperative for your business to be on the first page of the search engines.

Read More

Maximising Your Youtube SEO – Searchenginelandjournal.com

Youtube currently has over 1 billion users per day so there is little doubt that your business can benefit from having it’s Youtube content properly optimised to see some of this free traffic.  Albert Costill takes us through what needs to be actioned to best optimise Youtube videos and get results.

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Why Mapping Out Your Content Can Be Seriously Effective – Contentmarketinginstitute.com

If you have read, heard or watched any of our previous blog posts over the past couple of years, then you may have heard us focus around the topic of creating good content for your website(s). In this article, Michael Brenner explains how you can map out your own content marketing plan to leverage your time effectively and get the best ROI.

Read More

 

5 Signs Your Website is Out of Date

5 Signs Your Website is Out of Date

If you have a website that was created 2-3 years ago then you will, likely find a numerous amount of things that will need to be added, removed, updated and changed to bring your site up to date with the latest website design and trends. However just be careful when it comes to website trends as explained in our previous blog post on website trends.

Before you jump straight in and revamping your website here are 5 sure-fire signs that your website is ready for change.

1. Take a close look at your website

This seems apparent but it is where any serious website owner should focus and start.  Have a notepad and pen at the ready so you can take plenty of notes ready to send to your web developer.

Take a look at your competitors within your industries websites and look at what they are doing that you are not.

  • Where are their contact forms?
  • Are they using videos to promote their products?
  • How do their websites respond and function on mobile devices?
  • How large are their buttons?
  • How much text and images are they using?
  • How easy is the website to navigate?

These are some of the questions you need to be asking yourself. Now take this feedback and review your website to see what you are missing. Even go as far as getting a friend or family member review your website so that you get non-biased feedback. Ask them to find items, and use functions so that you can see how user friendly the website is.  The first stage in resolving a likely problem is acknowledging you have one.

I recommend that you take time out for at least an hour reviewing your website. I personally review my website at least once a month. Split testing your website is another great way to get visual feedback on what your website visitors are doing on each page and where you can make changes to help increase the overall experience and design and in return helping you increase your websites conversions. There are two great tools that you can use to do this; Visual Website Optimizer & Crazy Egg offer a great service and product.

Flat illustration of web design company in dubai2. Is your website inline with your brand?

Overtime, brands evolve and better themselves, they are no longer what they were when they started. Many businesses find the need to rebrand and find a better identity in their marketplace. Rebranding can see changes to the logo and corporate colours.

Websites seem to get forgotten at this time and are in most cases left until last to update. It is essential that a website is in sync with the brands colours and theme.

With the dramatic development of website features and tools, it is now easier than ever to design and create a website that represents your brand. Does your website have your up to date logo, corporate colours and font? If not then get updating.

3. How would you rate your site for responsiveness?

With rise and popularity of mobile device usage, computer screen resolution, monitor sizes increasing and Google releasing a major website ranking update for mobile friendly websites earlier in 2015, responsiveness of a website is a major aspect of website design and shouldn’t be treated like a trend or fad that will pass soon.

This element is here to stay and haunt you if you don’t take it seriously. Your website should be able to adapt to all screen sizes and be accessible across all the major mobile devices. If it doesn’t, then you should do something about it fast! A quick way of checking your website is mobile friendly is by visiting Googles Mobile Friendly Test Tool. The best way to check is by reviewing your website on an your actual mobile device. Ask yourself the following:

  • Is it easy to navigate?
  • Can you read the text easily?
  • Do you have to pinch the screen to zoom in?
  • Does it look ugly?

4. Is it easy to update content on your website?

When the need to update an image or text arises, are you able to do it yourself or do you have to hire a professional website developer to do it for you? Do you need technical knowledge to make these changes? It’s important to keep updating your website regularly with relevant content and beneficial information for your visitors. If you lack the basic knowledge of HTML/CSS then it’s recommended that you should use a platform such as WordPress or Drupal that make updating, creating and sharing content really easy.

5. Do You Have A Flash Website?

Yes, Flash is useful but it is close to its funeral. No, seriously. As pretty as a flash website may look, it’s functionality and availability on mobile devices is a problem. Flash websites was one of those trends that everyone thought ‘wow, this is awesome’ however not predicting the growth and availability of mobile web access was it’s downfall.

Now many maybe reluctant when deciding to change their flash website due to their investment into the creation, development and time to produce. Unfortunately changing the website is a must if you want to have a functional website that gets you more customers. Flash sites are difficult to rank due to the restraints in content and SEO fundamentals.

If your business or website is such that it definitely needs aspects of animation, then you can use other friendlier platforms such as Javascript, CSS3, and HTML5. They can do everything that Flash ever does/did and they are more accepted on mobile platforms and favoured by the search engines.

The Bottom Line

Web design is still progressing and new features are being released on a daily basis. Continuous growth and testing is the key to success from your website. What maybe a “I’ll put this off until tomorrow” scenario, should be taken seriously and action should be taken sooner rather than later.

If you find that your website is in distress with the above problems it maybe time to renovate your website and bring it up to date. If you have any questions then leave a comment below for an answer from our qualified team.

Essential Landing Page Tips

Essential Landing Page Tips

The most important aspect of establishing online presence is online marketing and you can never successfully run a marketing campaign over the Internet without a suitable landing page. Over our experience as a premier web design company in Dubai we have seen countless amounts of businesses getting this essential aspect of their online marketing wrong. Here are our essential landing page tips to help you with this so that you ace your marketing campaign.

illustration of two computers with a website landing page on each of their screensWhat Is A Landing Page?

A landing page is nothing but a simple page where a personal lands after clicking on a link from another page or website elsewhere online. A landing page should usually have a “call-to-action or CTA” link or button or offer. To ensure that the prospect stays on the landing page and goes through it, the page must be dedicated and specific making it clear what the site visitor is required to do.

Usually dedicated landing pages do not have a tie to your website. They can work on their own, giving the reader all the required information. These landing pages can be reached only through the CTA link provided in your campaign.

A landing page serves two main purposes: to capture leads and to make a list of people you can reach out to henceforth, and to educate potential customers about your products or services. There are 2 types of landing pages:

Lead Generation Landing Pages

These landing pages focus on generating leads for further communication. You could ask for the person’s email address through these pages so that you contact them later on. Once the person provides the email address, you should go for one on one communication to convert the lead into a sale.

Click Through Landing Pages

Also referred to as Jump Pages, these are channels that connecting the ad to the final destination. The click through page serves as a warm-up page that gives information about the product/service you deal in. These pages are most valuable on e-commerce sites because they provide all the required information based on which the buyer will decide about purchase.

Difference Between Dedicated Landing Pages and Homepages

A simple comparison between these two pages will tell you everything you need to know, particularly why dedicated landing pages are crucial.

Homepages are usually more generalized. They have in them brand values, corporate values, and other such details. They also have links that help visitors check out the rest of your website. In other words, homepages are designed to help visitors explore your website. Landing pages, on the other hand, do just one thing: generate leads or allow click-through to the final destination.

Uses of Landing Pages

Landing pages come with a great number of uses. A few have been enunciated as follows:

To generate leads or to collect contact information so that you use it for reports, eBooks, newsletters, podcasts, scorecards, blog subscriptions, webinar registrations, presentations, consultation services, e-course deliveries, updates, and more.

Letting prospective clients know about your offerings before they move to the sales funnel in order to make up their mind and to purchase your offering through the Internet, or become your subscriber or your customer. You could also use landing pages for lead captures just as in the first case if you want an introductory page to do the job for you before they reach the landing page to subscribe or share their personal information.

Message Matching

If you want your landing page to be successful you must think about message match as well. Message match is the art of ensuring that your landing page strengthens the message that brought the person to the landing page in the first place. Keep in mind that the visitors want quick results and if they don’t see that the landing page is delivering the information or message that attracted them, they will quit immediately. Your landing page must, thus, reinforce the message that they saw on the page that carried the CTA link.

Need help with your website or landing page? If so then click here to contact my team today.

Web design trends that must go

Web Design trends that must go!

Like fashion, website trends don’t stay forever. They change every now and then, which is why you must know when to let go and choose the latest trends and fads. Technology evolves frequently these days and it is never advisable to get habituated to a particular trend. Based on our experience as a professional web design company in Dubai, We have compiled 5 trends for you here, which you must stop depending on immediately:

Mobile Versions of Websites

Mobile switched sites of websites were very common until recently. Now, everyone wants highly responsive designs because mobile switched sites are not enough for mobile users. Most of the shoppers use mobiles these days and they want an excellent user experience accompanied by complete functionality. That is why it is a good idea to build websites especially for mobiles and to make desktops and laptops secondary. Also, a conceptually integrated site for mobiles will help towards SEO because Google is now encouraging sites that have fully-integrated mobile sites for their users.

newspaper with new trend as the headlineSites With Too Much Text!!!

Story telling on your website is of vital importance but doing so through too much text can work against you. Today, it is all about visual storytelling, which means you should focus your attention on websites graphics. The same holds true for social media marketing. On Facebook, Pinterest, and Twitter, it is the visuals that work in your favour. If your site is more text-based you should ensure you integrate various graphics such as videos and pictures in the content. A combination of good quality content and visuals will definitely help your case.

SEO Copywriting

SEO copywriting has always been important for web design but Google has changed many things now. Seeing the change in search algorithms it is obvious that keyword stuffing in website content and writing content purely based on the keywords will work against you not for you. In fact, you may even be penalized by Google and the other search engines for for doing this. That is why you should write content that focuses on your users/visitors and not on keywords.

Pay-Per-Click

Old school pay-per-click is something that you must beware of. New technology is advanced and helps better targeting. You must let go off the old practices, thus, and adopt these new ones.

Do not depend only on Pay Per Click! Expand your range using product ads, online video, and contextual advertising together.

It is very easy to target your ads today based on geographical areas, interests, age, gender, and many other parameters. You must take full advantage of this and target your ads wisely so that the right audience sees your ads and responds accordingly.

Flat Design

Change is drastically coming when it comes to the visual front of web design because retina display is becoming increasingly common on Apple as well as Android. That is why the resolution of your design must be on par with such displays.

You should bid goodbye to 200 ppi (pixels per inch) now and work on better quality. Alongside, you must forget about gradients and shadows, and simplify designs so that they are cleaner.

Finally…

These design trends no longer work and you must let them go before you fall in trouble. Adopt newer trends and ensure that your business thrives in the online market. Google gives us numerous opportunities to grow. We must just understand and grab them without hesitation.

 

 

SEO And Website Tips – 4 Important Elements All Successful Websites Should Have!

4 Important Elements All Successful Websites Should Have!

Hi it’s Mark Evans here from Upload International Web Design and SEO company in Dubai. I’m here today to run through 4 elements that every successful website should have on their site to ensure their online success.

1. Email Capture

You should be capturing your visitors names and email addresses. This can be done through an email capture form and you usually place these in the right hand sidebar of your website. However there are plugins and tools out there which will allow you to have a pop up on your website when a visitor is either trying to leave or scrolling thorough your website.

Website Creation and seo tips2. Images

Number two is to have plenty of images on your website. This will make you all visitors and customers stay on your website for longer which Google likes as it shows that there is plenty of related information and content on the website that visitor has searched for.

3. Videos

Number three is to A video or videos on each of your website pages. Now these again Will increase the amount of time that your visitors spend on your website and as we discussed earlier in point number three, Google will reward you for that. Having videos on your website has statistically proven to increase A websites conversion rates buy quite a substantial amount.

4. Call To Action

And finally number four is to have A clear call to action. So for example on this video I’m going to ask you to leave your comments in the comment section below this blog post, to let us know what you think or if you have any questions regarding this video. Now that is a clear call to action, I’m telling you directly to leave your comments on this blog post. So, you can incorporate a call to action on different parts of your website whether it be written, an image or a video which as I mentioned earlier can be very good for your websites conversion rates.

Hope you found these websites and SEO tips informative and as I mentioned leave your comments and questions in the comment section below this blog post.

If you need our help with your search engine optimisation or even if you need A website then click on the button below to find out more information on how we can help you succeed online.