What is SEO?
Hi it’s Mark Evans here from uploading International web design and SEO services in Dubai. I’m here today to chat to you About seo, What is it, what can it do for your company and what are the benefits?
SEO stands for search engine optimisation, what does that mean? Well it’s optimising your website so they can be found in the search engines easier by users.
These people searching for keywords and key phrases for an answer to a question or a problem and products or services, answer your website pops up on the front page of the search results.
What are the benefits of having SEO for your business online?
Well if you’re not on the front page of Google or the other search engines then you literally not on Google at all. Statistics and results show that very few people actually go past the first page of a search engine. So it’s crucial that if you’re online then you need to be on the front page of Google and search engines.
Obviously if you’re at number one on Google for example then you’re going to get more traffic to your website compare to being a number two, Three, Four and so on.
So what are your chances of getting to number one on Google and out running in your competitors?
Well, without any knowledge or education in SEO then your chances are fairly unlikely you are going to be able to do it alone. I would always recommend that you speak to experts such as myself or my company and letting us do the work for you.
Well it’s a case of putting out really great content online that is informative. So bring out well-written content, images, videos and therefore increasing the users overall experience on your website is a great place to start. The other elements that you can use to help boost your SEO presence online is social proof such as posting on social media websites like Facebook, Twitter and Google’s very own Google+ is a good place to start. Having a Google+ accounts is a must have as well as having A Youtube channel. Google now owns YouTube and it has Google+ of course so it looks out for links to websites and content online which it accepts as a thumbs up that the content being shared is good and informative.
Other SEO methods
The other methods are currently being used still are creating and sourcing back links to a website. That there’s been quite a few challenges with this method in the past couple of years as Google is constantly updating its algorithm so that it can help deliver better content to its users. This is meant that just creating back links to websites is not good enough any more and those websites that simply use this one technique and abuse this form of SEO are now being punished which we are seeing websites getting slapped by Google for doing this. We have even seen some websites be removed from the Google index and listings altogether.
Many SEO companies where and are still and fortunately using this method. These companies which is creating tons and tons of poor quality back links which were not truthful and therefor it wasn’t long before google realised that their system was being and finally put its foot down. Due to this we’ve seen many SEO companies Close down and go out of business which is left reputable companies like ourselves at upload International pickup the pieces, dust them off and take charge of helping clients get their websites back online.
There’re certain aspects of link building that certainly do still work however I would recommend that you should not overdo it.
Warning: Bad SEO companies are still operating
And finally watch out for SEO companies that offer guarantees of getting your websites on top of the search results. These companies can actually damage your website as many of them practice link building in extreme quantities. As I mentioned earlier this can be fine in the short-term and your website may appear at the top of the results for a very short timeframe but once Google notices the bad links then your website can be removed altogether from its index.
I hope this video has been helpfulAnd please if you had any questions and leave them in the comment section below or if you would like us to look after your websites SEO campaign then please click the button below.
This is Mark Evans from Upload International, have a nice day.