The SEO Tactic You Probably Didn’t Know
As a professional SEO company operating in Dubai we truly understand that search engine rankings are one of the most important factors when it comes to online marketing.
All website and e-commerce owners need to work and rank better than their competitors on the various search engines.
Here at Upload International, we have a special tactic for you that will help you boost your websites search rankings. Bare in mind that this SEO tactic is crucial for any online business that wants to succeed online and if ignored, your rankings could go down to the fourth page or even further below. Research shows that no one checks the fourth page of a search result. In fact, you maybe shocked to learn that very few even check the second page!
This following SEO tip applies for all businesses regardless of whether they are established or are just starting online. Yes, this tactic is not very common and not many even use it but it is a surprising asset.
Here, you must always keep in mind that getting to the first page is just step number one. Step number two is to reach the number one spot and step number three is to stay there.
When you start off with SEO, you should start with research. Research is of two types: keyword research and competition research. While keyword research is commonly done, businesses mostly forget competition research. Both, though, are equally important when it comes to SEO ranking.
Now comes the main question: why should we research? Well, if you don’t research you will come up with the wrong keywords and waste your time on them. You won’t have any search results because no one is looking for the keywords you have targeted. Thus, you must conduct keyword research despite having excellent top-notch content on the website.
Start Researching Keywords
Keyword research requires attention and patience. You must delve into three key areas during this process.
The first area is the right keyword(s) to target. These keywords should be for your homepage and product pages. Therefore your keywords should be relevant to your offer(s). When you do this you will optimize your website based on your products and promotion will be easier.
Here you should keep in mind that the keywords shouldn’t be too broad. If they are broad, people won’t be able to find what they are looking for. As a result, they will spend more time looking for their requirements and that will result in higher bounce rate and lower conversion.
Also, you shouldn’t pick keywords with too much competition. They are very difficult to ace and you may find yourself in a rut because even though the keywords are relevant you won’t be able to make it to the top because there is too much competition.
1. Start Researching Your Competitors
Once you know which keywords you should use you should shift the focus to competitors. The best way to beat them is to know them!
2. Find Out The Keywords Are Your Competitors Using!
Identify the keywords that your competitors are using. After that, check their domain authorities. Moz toolbar is an excellent software program that will help you find all this information out. There are other online tools as well.
3. Analyse Your Competitions Websites
Visit your competitors’ website and navigate through the entire site. Jot down points such as how user friendly the site is, how quick it is, how the product description is, how the content is, and so on. Don’t forget the setup – this is very important in e-commerce websites. Where are the top-rated products? Where are the recently viewed products?
This information will help you gather your own thoughts and start applying the best strategies for your business. Many beginners tend to copy their established competitors in a bid to attract customers. However, complete duplication is not advisable.
How Is Your Website Different?
Once you conduct your research you should go through your own website and analyse it. You will understand how it differs and how you should change it in order to make it better.
Maybe you don’t have a blog? May be the product descriptions could be better? Such detailing will definitely help you with your site and ultimately, your websites rankings.
If you would like our team to help your business get found online then click here to view our seo services available in Dubai and the rest of the world.